Associate, Go-to-Market Strategy - Product Marketing & Sales Enablement
J.P. Morgan, New York, NY, United States
Overview
Are you eager to gain hands-on experience in how JPMorgan Chase’s products and solutions drive our clients’ success? If so, you've found the right team!
As a key member of the Embedded Finance Strategy team within J.P. Morgan Payments, you will help shape & execute the go-to-market strategy collaborating across product, sales, and marketing to deliver business outcomes. This role requires a strategic thinker with strong analytical capabilities and a commercial mindset.
You will bridge the gap between complex products and the market by creating positioning, messaging, and sales tools that resonate. You’ll combine product-level understanding with marketing strategy to drive product adoption and enable sales teams.
You will be part of one of the most innovative areas of the bank, with direct access to client feedback and the opportunity to rapidly expand your expertise in payments, technology, and go-to-market (GTM) strategy.
Responsibilities
Develop and execute GTM strategies for Embedded Finance products, identifying high-potential client segments, building business cases, and influencing product roadmaps.
Research and analyze market trends, competitor strategies, and client insights to inform product enhancements and commercial strategy.
Drive the messaging and positioning for new feature launches, translating complex concepts into commercially impactful stories for diverse audiences.
Deliver executive-level presentations, using data to frame challenges, opportunities, and actionable recommendations for senior stakeholders.
Champion a culture of learning, ownership mindset, and collaboration.
Qualifications
2+ years of experience or equivalent expertise in Product Marketing and/or GTM Strategy for innovative software products
Past experience at a FinTech / SaaS / Technology company
Ability to communicate data-driven insights effectively to both technical and non-technical stakeholders
Strong organizational skills with attention to detail
Thrives in a fast-paced environment; adapts quickly, works collaboratively, takes initiative, and manages multiple priorities
Proficient in Microsoft Word, Excel, and PowerPoint
Benefits and Equal Opportunity JPMorganChase offers a comprehensive rewards package including base salary determined by role, experience, skill set, and location. Eligible roles may receive commission-based pay and/or discretionary incentive compensation (cash and/or equity) based on individual achievements and contributions. Benefits include health care coverage, retirement savings, backup childcare, tuition reimbursement, mental health support, financial coaching, and more. Details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength. We are an equal opportunity employer and value diversity and inclusion. We do not discriminate on the basis of protected attributes. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
JPMorgan Chase & Co. is an Equal Opportunity Employer, including Disability/Veterans.
J.P. Morgan’s Commercial & Investment Bank is a global leader across banking, markets, securities services and payments. We provide strategic advice, raise capital, manage risk and extend liquidity worldwide.
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As a key member of the Embedded Finance Strategy team within J.P. Morgan Payments, you will help shape & execute the go-to-market strategy collaborating across product, sales, and marketing to deliver business outcomes. This role requires a strategic thinker with strong analytical capabilities and a commercial mindset.
You will bridge the gap between complex products and the market by creating positioning, messaging, and sales tools that resonate. You’ll combine product-level understanding with marketing strategy to drive product adoption and enable sales teams.
You will be part of one of the most innovative areas of the bank, with direct access to client feedback and the opportunity to rapidly expand your expertise in payments, technology, and go-to-market (GTM) strategy.
Responsibilities
Develop and execute GTM strategies for Embedded Finance products, identifying high-potential client segments, building business cases, and influencing product roadmaps.
Research and analyze market trends, competitor strategies, and client insights to inform product enhancements and commercial strategy.
Drive the messaging and positioning for new feature launches, translating complex concepts into commercially impactful stories for diverse audiences.
Deliver executive-level presentations, using data to frame challenges, opportunities, and actionable recommendations for senior stakeholders.
Champion a culture of learning, ownership mindset, and collaboration.
Qualifications
2+ years of experience or equivalent expertise in Product Marketing and/or GTM Strategy for innovative software products
Past experience at a FinTech / SaaS / Technology company
Ability to communicate data-driven insights effectively to both technical and non-technical stakeholders
Strong organizational skills with attention to detail
Thrives in a fast-paced environment; adapts quickly, works collaboratively, takes initiative, and manages multiple priorities
Proficient in Microsoft Word, Excel, and PowerPoint
Benefits and Equal Opportunity JPMorganChase offers a comprehensive rewards package including base salary determined by role, experience, skill set, and location. Eligible roles may receive commission-based pay and/or discretionary incentive compensation (cash and/or equity) based on individual achievements and contributions. Benefits include health care coverage, retirement savings, backup childcare, tuition reimbursement, mental health support, financial coaching, and more. Details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength. We are an equal opportunity employer and value diversity and inclusion. We do not discriminate on the basis of protected attributes. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
JPMorgan Chase & Co. is an Equal Opportunity Employer, including Disability/Veterans.
J.P. Morgan’s Commercial & Investment Bank is a global leader across banking, markets, securities services and payments. We provide strategic advice, raise capital, manage risk and extend liquidity worldwide.
#J-18808-Ljbffr