Business Development Representative
TriNetX, Cambridge, MA, United States
POSITION TITLE: Business Development Representative (BDR)
LOCATION: Cambridge, MA (hybrid)
Reports to global HQ in Cambridge, MA and is hybrid with 2-3 days in office. Travel is expected domestically and internationally when needed.
Responsibilities
Conduct high-quality, targeted prospecting to generate qualified leads using tools such as Salesforce, Salesloft, ZoomInfo, GlobalData, and LinkedIn, while executing multi-channel outreach strategies (email, phone, and social), performing in-depth account research, and personalizing messaging based on relevant industry insights, publications, and use cases to maximize engagement and conversion.
Drive needs assessment calls with assigned prospects, effectively uncovering business challenges, qualifying opportunities, and aligning TriNetX solutions to customer priorities, while ensuring high-quality meeting handoff to aligned Account Executives.
Partner closely with one or more Account Executives within the Sales organization, supporting their territories and priorities by developing pipeline within target accounts and coordinating outreach strategies aligned to sales objectives.
Develop a strong proficiency with our platform, utilizing your in-depth understanding of our product to confidently interact with senior and executive-level stakeholders, deliver compelling overviews, and support early-stage demonstrations.
Collaborate closely with the broader Business Development and Sales teams, as well as cross-functional partners (e.g., Marketing and Product), to develop and execute targeted campaigns, refine outreach strategies, and share market and prospect feedback to inform go-to-market approach and pipeline growth.
Work in alignment with Account Management and Customer Success teams when engaging existing customers, ensuring a coordinated approach that supports account expansion opportunities while maintaining clear ownership boundaries.
Execute disciplined account prioritization and territory planning, aligning efforts to defined market strategies, priority segments, and key accounts, while making data-driven decisions on where to invest time and effort.
Support and execute event- and conference-driven pipeline generation, including aligning outreach to event strategy, conducting pre-event prospecting, engaging during events, and executing structured post-event follow-up to convert interactions into qualified opportunities.
Continuously analyze market trends, target segments, and buyer behavior to adapt outreach strategies, messaging, and campaign focus, ensuring alignment with evolving market dynamics and product positioning.
Partner with internal teams to provide feedback on market needs, campaign performance, and product positioning, contributing to how TriNetX brings solutions to market and evolves its go-to-market strategy.
Track and manage outreach activity, pipeline development, and performance metrics within CRM systems, continuously analyzing results and iterating on messaging, targeting, and cadence effectiveness to drive repeatable success.
Qualifications
1+ years of business development and/or inside sales experience, preferably within the SaaS, clinical research, pharmaceutical, or life sciences industries, with experience prospecting into both defined target accounts and new or emerging market segments.
Experience working with customers, with the ability to effectively build relationships, convey complex technical concepts, answer questions, and address concerns, while tailoring communication to different stakeholder personas, including senior and executive-level audiences.
Demonstrated ability to meet and exceed sales quotas, with a track record of generating qualified pipeline through consistent, multi-channel outreach and effective follow-through, measured by conversion of leads into qualified opportunities.
Strong research and analytical skills, with the ability to identify opportunities, prioritize efforts, and adapt outreach strategies based on market signals, industry trends, and evolving business priorities.
Comfort operating in ambiguous or evolving market environments, with the ability to test, learn, and refine approaches when entering new segments or pursuing new logo opportunities.
Acute sense of accountability and ownership when working toward measurable performance goals, with a clear understanding of how success is defined through lead conversion, pipeline contribution, and progression to qualified opportunities.
High level of motivation and “self-starter” mentality, with a strong drive to succeed and achieve key performance indicators, paired with a willingness to continuously learn, adapt, and iterate based on feedback and results.
Ability to work in close alignment with Account Executives within the Sales organization, supporting their pipeline objectives and strategic priorities, while also collaborating effectively with Account Management and Customer Success teams to coordinate efforts within existing accounts and identify potential expansion opportunities.
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Responsibilities
Conduct high-quality, targeted prospecting to generate qualified leads using tools such as Salesforce, Salesloft, ZoomInfo, GlobalData, and LinkedIn, while executing multi-channel outreach strategies (email, phone, and social), performing in-depth account research, and personalizing messaging based on relevant industry insights, publications, and use cases to maximize engagement and conversion.
Drive needs assessment calls with assigned prospects, effectively uncovering business challenges, qualifying opportunities, and aligning TriNetX solutions to customer priorities, while ensuring high-quality meeting handoff to aligned Account Executives.
Partner closely with one or more Account Executives within the Sales organization, supporting their territories and priorities by developing pipeline within target accounts and coordinating outreach strategies aligned to sales objectives.
Develop a strong proficiency with our platform, utilizing your in-depth understanding of our product to confidently interact with senior and executive-level stakeholders, deliver compelling overviews, and support early-stage demonstrations.
Collaborate closely with the broader Business Development and Sales teams, as well as cross-functional partners (e.g., Marketing and Product), to develop and execute targeted campaigns, refine outreach strategies, and share market and prospect feedback to inform go-to-market approach and pipeline growth.
Work in alignment with Account Management and Customer Success teams when engaging existing customers, ensuring a coordinated approach that supports account expansion opportunities while maintaining clear ownership boundaries.
Execute disciplined account prioritization and territory planning, aligning efforts to defined market strategies, priority segments, and key accounts, while making data-driven decisions on where to invest time and effort.
Support and execute event- and conference-driven pipeline generation, including aligning outreach to event strategy, conducting pre-event prospecting, engaging during events, and executing structured post-event follow-up to convert interactions into qualified opportunities.
Continuously analyze market trends, target segments, and buyer behavior to adapt outreach strategies, messaging, and campaign focus, ensuring alignment with evolving market dynamics and product positioning.
Partner with internal teams to provide feedback on market needs, campaign performance, and product positioning, contributing to how TriNetX brings solutions to market and evolves its go-to-market strategy.
Track and manage outreach activity, pipeline development, and performance metrics within CRM systems, continuously analyzing results and iterating on messaging, targeting, and cadence effectiveness to drive repeatable success.
Qualifications
1+ years of business development and/or inside sales experience, preferably within the SaaS, clinical research, pharmaceutical, or life sciences industries, with experience prospecting into both defined target accounts and new or emerging market segments.
Experience working with customers, with the ability to effectively build relationships, convey complex technical concepts, answer questions, and address concerns, while tailoring communication to different stakeholder personas, including senior and executive-level audiences.
Demonstrated ability to meet and exceed sales quotas, with a track record of generating qualified pipeline through consistent, multi-channel outreach and effective follow-through, measured by conversion of leads into qualified opportunities.
Strong research and analytical skills, with the ability to identify opportunities, prioritize efforts, and adapt outreach strategies based on market signals, industry trends, and evolving business priorities.
Comfort operating in ambiguous or evolving market environments, with the ability to test, learn, and refine approaches when entering new segments or pursuing new logo opportunities.
Acute sense of accountability and ownership when working toward measurable performance goals, with a clear understanding of how success is defined through lead conversion, pipeline contribution, and progression to qualified opportunities.
High level of motivation and “self-starter” mentality, with a strong drive to succeed and achieve key performance indicators, paired with a willingness to continuously learn, adapt, and iterate based on feedback and results.
Ability to work in close alignment with Account Executives within the Sales organization, supporting their pipeline objectives and strategic priorities, while also collaborating effectively with Account Management and Customer Success teams to coordinate efforts within existing accounts and identify potential expansion opportunities.
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