Lavazza Brand Associate
Lavazza Group, New York, NY, United States
About The Group
From a small store in Turin to a large, internationally recognized group: we are present in 90 countries around the world, with over 5,000 employees and 30 companies, managed directly and indirectly by the Luigi Lavazza Spa parent company, which distributes and markets our products and coffee machines. In addition to Lavazza, the following brands are also part of our Group: Carte Noire, Merrild, Kicking Horse, Eraclea and Whittington tea.
Joining Lavazza means doing business with passion, knowing that the impact of our work goes beyond the quality of the production chain. We are a big family and are constantly looking for new talents who share our values and can enrich our team. We combine competitiveness with social and environmental responsibility as we create superior quality products available for consumption both at home and out of home, and distributed through all channels: Retail, Foodservice, Office Coffee Service (OCS), and Vending. Our strong, diversified presence enables us to offer consumers and clients perfectly suited solutions, for any occasion and time of day.
Job Overview The Lavazza Brand Associate supports the development and execution of the Lavazza brand strategy within the U.S. market. This role is responsible for driving brand growth through integrated marketing initiatives, supporting full-funnel campaigns, and ensuring consistent, premium brand positioning and content creation across all consumer touchpoints. Working together with the PR & Event team, they are responsible for scouting and evaluation of potential Lavazza brand partnerships.
Working closely with the Kicking Hourse & Lavazza Senior Brand Manager and cross‑functional teams, the Brand Associate will help bring the brand to life through national campaigns, digital marketing, partnerships, and in‑market activations. This role also partners with global HQ to align U.S. initiatives with broader brand strategy while adapting to local market needs and consumer insights.
Location:
New York City, NY
Work model:
Hybrid
Travel:
Up to 33%, international possible
Base Salary:
$70,000-80,000
Annual incentive plan:
8%
Job Responsibilities
Support the execution of the Lavazza U.S. brand strategy, ensuring alignment with overall business and marketing objectives
Assist in the development and implementation of annual marketing plans, including campaign planning, timelines, and deliverables
In coordination with PR & Event team, scout and evaluate potential new Lavazza brand partnership and collaborations
Support the execution of integrated marketing campaigns across key channels, including digital, social, media, PR, and partnerships
Collaborate with cross‑functional teams (Retail, E‑commerce, Food Service) to ensure cohesive brand execution across all channels
Partner with agencies and external partners to brief, execute, and optimise marketing programmes and activations
Monitor and analyse brand performance, campaign results, and KPIs, providing insights and recommendations for optimisation
Maintain a strong understanding of the coffee category, competitive landscape, and consumer trends to inform strategy
Support the execution of brand activations, events, and trade shows, including planning, logistics, and post‑event analysis
Assist in managing marketing budgets, including tracking spend, processing invoices, and supporting monthly reconciliation
Leverage consumer insights and syndicated data (e.g., Nielsen, IRI, Numerator) to support decision‑making and strategy development
Ensure brand consistency and adherence to global guidelines across all U.S. marketing initiatives
Professional Qualifications
Bachelor’s degree from an accredited institution, ideally in Marketing, Business, Communications, or a related field
1‑3 years Brand/Marketing or related experience
Ability to understand and manipulate syndicated data such as Nielsen, Numerator, IRI, etc.
Strong proficiency in PowerPoint, Excel
Strong communication skills
Benefits/Perks
Competitive Medical, Vision, Dental Benefits
401(k) Package
Employee Assistance Program
Hybrid Work Schedule
Ability to be barista certified
Tuition Reimbursement
Performance Development Plans
Employee Discounts
Summer Fridays (Memorial Day Weekend – Labor Day Weekend)
Flexible business casual dress code – jean friendly!
Free coffee, anytime!
Lavazza is an equal opportunity employer that is committed to diversity and inclusion in the workplace. Lavazza prohibits discrimination and harassment of any type and affords equal employment opportunities without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.
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Joining Lavazza means doing business with passion, knowing that the impact of our work goes beyond the quality of the production chain. We are a big family and are constantly looking for new talents who share our values and can enrich our team. We combine competitiveness with social and environmental responsibility as we create superior quality products available for consumption both at home and out of home, and distributed through all channels: Retail, Foodservice, Office Coffee Service (OCS), and Vending. Our strong, diversified presence enables us to offer consumers and clients perfectly suited solutions, for any occasion and time of day.
Job Overview The Lavazza Brand Associate supports the development and execution of the Lavazza brand strategy within the U.S. market. This role is responsible for driving brand growth through integrated marketing initiatives, supporting full-funnel campaigns, and ensuring consistent, premium brand positioning and content creation across all consumer touchpoints. Working together with the PR & Event team, they are responsible for scouting and evaluation of potential Lavazza brand partnerships.
Working closely with the Kicking Hourse & Lavazza Senior Brand Manager and cross‑functional teams, the Brand Associate will help bring the brand to life through national campaigns, digital marketing, partnerships, and in‑market activations. This role also partners with global HQ to align U.S. initiatives with broader brand strategy while adapting to local market needs and consumer insights.
Location:
New York City, NY
Work model:
Hybrid
Travel:
Up to 33%, international possible
Base Salary:
$70,000-80,000
Annual incentive plan:
8%
Job Responsibilities
Support the execution of the Lavazza U.S. brand strategy, ensuring alignment with overall business and marketing objectives
Assist in the development and implementation of annual marketing plans, including campaign planning, timelines, and deliverables
In coordination with PR & Event team, scout and evaluate potential new Lavazza brand partnership and collaborations
Support the execution of integrated marketing campaigns across key channels, including digital, social, media, PR, and partnerships
Collaborate with cross‑functional teams (Retail, E‑commerce, Food Service) to ensure cohesive brand execution across all channels
Partner with agencies and external partners to brief, execute, and optimise marketing programmes and activations
Monitor and analyse brand performance, campaign results, and KPIs, providing insights and recommendations for optimisation
Maintain a strong understanding of the coffee category, competitive landscape, and consumer trends to inform strategy
Support the execution of brand activations, events, and trade shows, including planning, logistics, and post‑event analysis
Assist in managing marketing budgets, including tracking spend, processing invoices, and supporting monthly reconciliation
Leverage consumer insights and syndicated data (e.g., Nielsen, IRI, Numerator) to support decision‑making and strategy development
Ensure brand consistency and adherence to global guidelines across all U.S. marketing initiatives
Professional Qualifications
Bachelor’s degree from an accredited institution, ideally in Marketing, Business, Communications, or a related field
1‑3 years Brand/Marketing or related experience
Ability to understand and manipulate syndicated data such as Nielsen, Numerator, IRI, etc.
Strong proficiency in PowerPoint, Excel
Strong communication skills
Benefits/Perks
Competitive Medical, Vision, Dental Benefits
401(k) Package
Employee Assistance Program
Hybrid Work Schedule
Ability to be barista certified
Tuition Reimbursement
Performance Development Plans
Employee Discounts
Summer Fridays (Memorial Day Weekend – Labor Day Weekend)
Flexible business casual dress code – jean friendly!
Free coffee, anytime!
Lavazza is an equal opportunity employer that is committed to diversity and inclusion in the workplace. Lavazza prohibits discrimination and harassment of any type and affords equal employment opportunities without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.
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