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Wholesale Director

William Chris Wine Company, Hye, TX, United States


William Chris Wine Company

Full-Time | Texas-Based | National Travel

Salary Range: Base up to $135,000 with bonus potential

About Us

At William Chris Wine Company, we are committed to producing world‑class wines that reflect the land, the people, and the spirit of Texas. Our wines are gaining national recognition, and we’re building something that matters—one relationship, one bottle, and one market at a time.

The Opportunity We’re looking for a

Wholesale Director

to lead and grow our national distribution business.

This role is built for someone with

existing relationships in the wine industry —someone who can walk into a distributor or key account and make things happen. You’ll be responsible for expanding our footprint, strengthening partnerships, and driving revenue across both

independent accounts and national chains .

This is a leadership role—but it’s also hands‑on. You’ll spend time in‑market, working with distributor teams, building placements, and representing the brand at the highest level.

What You’ll Do Drive Distributor Performance

Manage and grow relationships with distributor partners across all markets

Set clear goals for depletions, placements, and pricing execution

Hold partners accountable while building long‑term, productive relationships

Expand Markets & Win New Business

Identify and enter new markets aligned with company growth strategy

Open key accounts and develop national account opportunities

Build market‑specific strategies that convert to real sales

Own Revenue & Execution

Deliver against wholesale revenue and case volume targets

Build and manage budgets tied to growth

Use sales data and insights to guide decisions

Be in the Field

Travel regularly to work with distributor reps and key accounts

Lead tastings, market visits, and account development

Represent William Chris with authenticity and professionalism

Lead & Develop the Team

Coach and support a growing sales team

Set expectations and drive accountability

Build a culture of ownership, performance, and pride

Requirements What We’re Looking For

5+ years in wine wholesale, supplier sales, or distributor leadership

Existing relationships with distributors, buyers, and/or national accounts

Proven ability to drive revenue growth and expand distribution

Strong understanding of the three‑tier system

Comfortable both closing deals and working in the field

Highly motivated, organized, and accountable

Willingness to travel frequently

Why Join William Chris

Be part of one of the fastest‑growing and most respected wine companies in Texas

Help shape the national presence of Texas wine

Work with a passionate, driven team committed to excellence

Opportunity to make a real impact on a growing business

Apply If you’re ready to build, grow, and win with us, we’d love to hear from you.

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