Senior Account Executive, Earned Media
We Are RALLY, San Francisco, CA, United States
RALLY is an advocacy communications agency that partners with organizations to shape a better tomorrow. We are seeking a
Senior Account Executive
to join our Earned Media team. In this role, you’ll lead earned media strategy and execution across client accounts and serve as the primary media lead.
Responsibilities
Lead day‑to‑day earned media strategy, planning, and execution across multiple client accounts, ensuring clarity, quality, and impact
Serve as the primary media lead on accounts, developing proactive outreach plans, pitch calendars, media targets, and visibility opportunities
Craft high‑quality press materials such as press releases, media advisories, pitch notes, op‑eds, talking points, and memos for a range of client voices
Build and nurture relationships with relevant journalists, producers, editors, and podcast hosts across national, regional, and issue‑specific media
Staff media interviews, prep spokespeople, and guide clients through media trainings and messaging refinement
Offer grounded media assessments to clients and account teams, clearly communicating what’s newsworthy and what isn’t
Identify timely earned media opportunities based on news cycles, cultural moments, policy developments, or current events
Lead media measurement and coverage tracking efforts, synthesizing results into reporting materials and insights for clients
Partner with account leads and other vertical experts (digital, design, strategy) to integrate earned media into broader campaign plans
Mentor junior team members by reviewing media deliverables, offering feedback, and supporting skill development
Contribute to new business efforts by drafting earned media scopes, proposals, and pitch materials, including two new ideas per quarter
Join earned media team meetings to share insights, help shape best practices, and contribute to the vertical’s continued growth
Qualifications – Must-Haves
5–7 years of experience in communications, journalism, public affairs, political comms, or advocacy with a focus on media relations
Proven success leading media strategy and placing stories across national, regional, and/or issue‑area media outlets
Excellent writing and editing skills for earned media formats, including press releases, op‑eds, pitch notes, and messaging materials
Strong editorial judgment, with the ability to evaluate newsworthiness, guide strategy, and advise clients on media‑facing moments
Experience managing client relationships and navigating complex communications landscapes with professionalism and clarity
Ability to manage multiple projects and deadlines while maintaining high quality and strategic alignment
Familiarity with media databases and tracking tools (e.g., Muck Rack, Cision, Critical Mention), as well as Google Workspace and Microsoft Office
Emotionally intelligent, detail‑oriented, and highly collaborative—comfortable owning the media function while partnering across teams
Nice‑to‑Haves
Background in a newsroom, campaign press shop, or public‑facing nonprofit/foundation communications team
Existing relationships with journalists covering politics, philanthropy, social justice, or cultural issues
Experience training spokespeople or supporting public‑facing executives
Familiarity with internal editorial review processes and stakeholder management on high‑stakes content
Ability to contribute to rapid response media moments or offer guidance under tight timelines
Exposure to media audits, landscape scans, or pitch strategy development
Awareness of broader shifts in the media landscape, including challenges and innovations in journalism and digital storytelling
Benefits and Perks
Competitive salary
Flexible time off policy for salaried employees
Two months each year of remote work flexibility (July and December)
Twelve paid holidays, including Juneteenth and Indigenous Peoples’ Day
One week of paid time off between Christmas and New Year’s Day
One‑month paid sabbatical after seven years at RALLY
401(k) plan
Generous health, dental, and vision benefits
Transportation and technology stipends
RALLY is a hybrid workplace. Team members are expected to work on‑site two days per week to foster collaboration and connection, with flexibility on other days.
The salary range for this position is $71,000–$90,000, with opportunities for growth and advancement based on performance and contributions to the team’s success.
#J-18808-Ljbffr
Senior Account Executive
to join our Earned Media team. In this role, you’ll lead earned media strategy and execution across client accounts and serve as the primary media lead.
Responsibilities
Lead day‑to‑day earned media strategy, planning, and execution across multiple client accounts, ensuring clarity, quality, and impact
Serve as the primary media lead on accounts, developing proactive outreach plans, pitch calendars, media targets, and visibility opportunities
Craft high‑quality press materials such as press releases, media advisories, pitch notes, op‑eds, talking points, and memos for a range of client voices
Build and nurture relationships with relevant journalists, producers, editors, and podcast hosts across national, regional, and issue‑specific media
Staff media interviews, prep spokespeople, and guide clients through media trainings and messaging refinement
Offer grounded media assessments to clients and account teams, clearly communicating what’s newsworthy and what isn’t
Identify timely earned media opportunities based on news cycles, cultural moments, policy developments, or current events
Lead media measurement and coverage tracking efforts, synthesizing results into reporting materials and insights for clients
Partner with account leads and other vertical experts (digital, design, strategy) to integrate earned media into broader campaign plans
Mentor junior team members by reviewing media deliverables, offering feedback, and supporting skill development
Contribute to new business efforts by drafting earned media scopes, proposals, and pitch materials, including two new ideas per quarter
Join earned media team meetings to share insights, help shape best practices, and contribute to the vertical’s continued growth
Qualifications – Must-Haves
5–7 years of experience in communications, journalism, public affairs, political comms, or advocacy with a focus on media relations
Proven success leading media strategy and placing stories across national, regional, and/or issue‑area media outlets
Excellent writing and editing skills for earned media formats, including press releases, op‑eds, pitch notes, and messaging materials
Strong editorial judgment, with the ability to evaluate newsworthiness, guide strategy, and advise clients on media‑facing moments
Experience managing client relationships and navigating complex communications landscapes with professionalism and clarity
Ability to manage multiple projects and deadlines while maintaining high quality and strategic alignment
Familiarity with media databases and tracking tools (e.g., Muck Rack, Cision, Critical Mention), as well as Google Workspace and Microsoft Office
Emotionally intelligent, detail‑oriented, and highly collaborative—comfortable owning the media function while partnering across teams
Nice‑to‑Haves
Background in a newsroom, campaign press shop, or public‑facing nonprofit/foundation communications team
Existing relationships with journalists covering politics, philanthropy, social justice, or cultural issues
Experience training spokespeople or supporting public‑facing executives
Familiarity with internal editorial review processes and stakeholder management on high‑stakes content
Ability to contribute to rapid response media moments or offer guidance under tight timelines
Exposure to media audits, landscape scans, or pitch strategy development
Awareness of broader shifts in the media landscape, including challenges and innovations in journalism and digital storytelling
Benefits and Perks
Competitive salary
Flexible time off policy for salaried employees
Two months each year of remote work flexibility (July and December)
Twelve paid holidays, including Juneteenth and Indigenous Peoples’ Day
One week of paid time off between Christmas and New Year’s Day
One‑month paid sabbatical after seven years at RALLY
401(k) plan
Generous health, dental, and vision benefits
Transportation and technology stipends
RALLY is a hybrid workplace. Team members are expected to work on‑site two days per week to foster collaboration and connection, with flexibility on other days.
The salary range for this position is $71,000–$90,000, with opportunities for growth and advancement based on performance and contributions to the team’s success.
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