Digital Marketing Strategist - Paid Search
iNHOUSE Advertising, Tulsa, OK, United States
iNHOUSE Advertising is a full-service ad agency that combines big-agency execution with small-agency care to help local and regional businesses see measurable growth — all under one roof.
Founded in Tulsa, OK over 25 years ago, we partner closely with our clients to deliver strategic marketing, high-performing digital campaigns, and standout creative that drives real business results.
About the Position We are looking for a Search Strategist to join our team. This role is ideal for someone who thrives in a collaborative, fast-paced environment, while also being comfortable owning their work independently and executing at a high level. You should enjoy building and optimizing campaigns that directly impact client growth.
You’ll play a key role in developing and managing paid search strategies across multiple industries, while also overseeing SEO efforts and ensuring alignment between paid and organic search campaigns. Success in this role requires strong time management, attention to detail, and the ability to take ownership, stay focused, and consistently follow through.
This is a full-time, hybrid position (remote Fridays) based in Tulsa, OK.
Job Responsibilities
Execute paid search campaigns from strategy through launch and optimization
Work closely with the Digital Director to develop tailored strategies based on client goals and
Build and structure campaigns across Google Ads, including Performance Max and Local Service Ads
Manage and optimize campaigns to improve performance, efficiency, and lead quality
Monitor search terms, user intent, and keyword performance to refine targeting
Conduct competitive research to identify opportunities and positioning strategies
Write clear, compelling ad copy aligned with search intent
Track and report on KPIs, providing insights and recommendations
Think through the full customer journey and identify opportunities to improve conversion rates
Bring forward insights and recommendations, and confidently challenge ideas when there is a better
path to performance
Own and manage multiple accounts efficiently across various industries, balancing priorities and
deadlines
SEO Coordination & Oversight
Own coordination between internal teams, clients and the SEO team
Participate in recurring SEO meetings (monthly, mid-month check-ins, and quarterly strategy
reviews)
Monitor SEO deliverables to ensure timelines and scope are met; follow up as needed
Review and distribute SEO reports, ensuring accuracy and clarity
Coordinate approvals and implementation of SEO recommendations with internal teams or clients
Support SEO strategy alignment, including keyword direction and overall search visibility goals
Assist in gathering client insights, assets, and approvals needed for SEO execution
Campaign Operations & Reporting
Set up and manage Google Ads campaigns, including conversion tracking and launch checklists
Launch and manage YouTube campaigns as needed
Manage Local Services Ads onboarding, verification, and ongoing optimization
Conduct regular performance reviews and deep dives to identify optimization opportunities
Monitor budget pacing and make adjustments to ensure campaigns stay on target
Prepare and deliver monthly digital reports
Stay up to date on platform updates, trends, and best practices in paid search and search marketing overall
Skills
Strong understanding of search intent and how it translates into campaign performance
Hands-on experience with Google Ads, including Performance Max campaigns
Familiarity with Local Services Ads (LSA) and lead-based campaign strategies
Ability to analyze data and make strategic optimization decisions
Strong communication skills (internal and client-facing)
Organized, detail-oriented, and able to manage multiple priorities
Excellent time management with the ability to prioritize workload, stay focused, and execute
efficiently in a fast-paced environment
Strong work ethic with the ability to stay focused and consistently execute
Collaborative team player who is also comfortable working independently and managing their own
Proactive, problem-solving mindset
Solid understanding of overall digital marketing strategy
Requirements
2+ years of experience managing paid search campaigns
Proven experience with Google Ads
Experience with Local Services Ads and Vehicle Listing Ads strongly preferred
Experience working with lead generation campaigns
Working knowledge of Google Analytics and Google Tag Manager
Experience collaborating with SEO teams or understanding of how paid and organic efforts align
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Founded in Tulsa, OK over 25 years ago, we partner closely with our clients to deliver strategic marketing, high-performing digital campaigns, and standout creative that drives real business results.
About the Position We are looking for a Search Strategist to join our team. This role is ideal for someone who thrives in a collaborative, fast-paced environment, while also being comfortable owning their work independently and executing at a high level. You should enjoy building and optimizing campaigns that directly impact client growth.
You’ll play a key role in developing and managing paid search strategies across multiple industries, while also overseeing SEO efforts and ensuring alignment between paid and organic search campaigns. Success in this role requires strong time management, attention to detail, and the ability to take ownership, stay focused, and consistently follow through.
This is a full-time, hybrid position (remote Fridays) based in Tulsa, OK.
Job Responsibilities
Execute paid search campaigns from strategy through launch and optimization
Work closely with the Digital Director to develop tailored strategies based on client goals and
Build and structure campaigns across Google Ads, including Performance Max and Local Service Ads
Manage and optimize campaigns to improve performance, efficiency, and lead quality
Monitor search terms, user intent, and keyword performance to refine targeting
Conduct competitive research to identify opportunities and positioning strategies
Write clear, compelling ad copy aligned with search intent
Track and report on KPIs, providing insights and recommendations
Think through the full customer journey and identify opportunities to improve conversion rates
Bring forward insights and recommendations, and confidently challenge ideas when there is a better
path to performance
Own and manage multiple accounts efficiently across various industries, balancing priorities and
deadlines
SEO Coordination & Oversight
Own coordination between internal teams, clients and the SEO team
Participate in recurring SEO meetings (monthly, mid-month check-ins, and quarterly strategy
reviews)
Monitor SEO deliverables to ensure timelines and scope are met; follow up as needed
Review and distribute SEO reports, ensuring accuracy and clarity
Coordinate approvals and implementation of SEO recommendations with internal teams or clients
Support SEO strategy alignment, including keyword direction and overall search visibility goals
Assist in gathering client insights, assets, and approvals needed for SEO execution
Campaign Operations & Reporting
Set up and manage Google Ads campaigns, including conversion tracking and launch checklists
Launch and manage YouTube campaigns as needed
Manage Local Services Ads onboarding, verification, and ongoing optimization
Conduct regular performance reviews and deep dives to identify optimization opportunities
Monitor budget pacing and make adjustments to ensure campaigns stay on target
Prepare and deliver monthly digital reports
Stay up to date on platform updates, trends, and best practices in paid search and search marketing overall
Skills
Strong understanding of search intent and how it translates into campaign performance
Hands-on experience with Google Ads, including Performance Max campaigns
Familiarity with Local Services Ads (LSA) and lead-based campaign strategies
Ability to analyze data and make strategic optimization decisions
Strong communication skills (internal and client-facing)
Organized, detail-oriented, and able to manage multiple priorities
Excellent time management with the ability to prioritize workload, stay focused, and execute
efficiently in a fast-paced environment
Strong work ethic with the ability to stay focused and consistently execute
Collaborative team player who is also comfortable working independently and managing their own
Proactive, problem-solving mindset
Solid understanding of overall digital marketing strategy
Requirements
2+ years of experience managing paid search campaigns
Proven experience with Google Ads
Experience with Local Services Ads and Vehicle Listing Ads strongly preferred
Experience working with lead generation campaigns
Working knowledge of Google Analytics and Google Tag Manager
Experience collaborating with SEO teams or understanding of how paid and organic efforts align
#J-18808-Ljbffr