Director of Franchise Sales
Rita's Italian Ice, Feasterville-Trevose, PA, United States
Director of Franchise Sales: Rita’s Italian Ice
Rita’s Italian Ice is looking for a seasoned Director of Franchise Sales to help support the next phase of responsible franchise growth.
Location Preference Philadelphia, PA (will consider partial remote)
This role is not about selling to everyone. It’s about earning trust, qualifying hard, and saying “no” more often than “yes” to protect the brand and set future franchisees up for success.
If you thrive in long sales cycles, value integrity over volume, and understand what it takes to build strong franchise partnerships, this role may be for you.
What You’ll Do
Own the franchise sales process from first conversation through franchise award
Lead discovery calls to assess financial readiness, mindset, and brand fit
Build trust with qualified prospects through honest, transparent conversations
Confidently qualify out candidates who do not meet Rita’s standards
Manage and nurture a disciplined franchise sales pipeline
Interact with Development / Real Estate to support market planning, area viability and multi-unit growth
Maintain accurate activity and forecasting in the CRM
Report results to senior leadership on a weekly, monthly and quarterly basis
Interact and provide feedback to Franchise Development marketing agency to improve lead generation quality and quantity
Partner closely with Marketing, Legal, Real Estate and Operations to support sales process and ensure smooth handoff
Build a business plan to fulfill sales targets and greater multi-unit franchisee development
Represent the Rita’s brand with credibility and consistency
Other duties as requested, directed or assigned.
Who You Are
Highly resilient and comfortable hearing “no” more than “yes”
Values integrity over quick wins
Build trust through clarity, consistency, and follow-through
Excellent communication (written and oral), organization and problem-solving skills
Proven ability to develop new accounts through networking, referrals and cold calling
Self-starter with excellent time-management skills and the ability to multi-task under high pressure and in a time sensitive environment
Stellar presentation skills combined with a professional and polished image
Deep understanding of the franchise business model
Enjoys long sales cycles and thoughtful decision-making
What You Bring (Required Education and Experience)
Minimum Undergraduate Degree or equivalent experience
5+ years of franchise sales experience
10+ years of total professional experience
Proven success selling franchise or multi-unit concepts
Strong qualification instincts and negotiation skills
Knowledge of Franchise Real Estate, Construction and Operations a plus
CRM experience and disciplined pipeline management
Solid computer software skills in Microsoft Office: Excel, Word and PowerPoint
Experience restaurant/franchise operations experience, quick service restaurants, franchise operations, and/or hospitality industry experience a plus
Working knowledge of a sales process: transactions, legal documents/contracts, sales and growth models
What Success Looks Like
Meet and exceed quarterly and annual sales goals, with focus on multi-unit deals
Awarding franchises to qualified, brand-aligned operators
Strong lead-to-award conversion on qualified prospects
Clean, accurate CRM data and reliable forecasting
Franchisees who feel informed, supported, and confident in their decision
Strong partnership with Rita’s cross functional teams, who support sales process
Why Rita’s
Iconic, heritage brand (40+ years & 600+ units) with strong emotional connection
Culture rooted in community, fun, and integrity
Leadership committed to disciplined, intentional growth
Opportunity to shape the future of the franchise system
#J-18808-Ljbffr
Rita’s Italian Ice is looking for a seasoned Director of Franchise Sales to help support the next phase of responsible franchise growth.
Location Preference Philadelphia, PA (will consider partial remote)
This role is not about selling to everyone. It’s about earning trust, qualifying hard, and saying “no” more often than “yes” to protect the brand and set future franchisees up for success.
If you thrive in long sales cycles, value integrity over volume, and understand what it takes to build strong franchise partnerships, this role may be for you.
What You’ll Do
Own the franchise sales process from first conversation through franchise award
Lead discovery calls to assess financial readiness, mindset, and brand fit
Build trust with qualified prospects through honest, transparent conversations
Confidently qualify out candidates who do not meet Rita’s standards
Manage and nurture a disciplined franchise sales pipeline
Interact with Development / Real Estate to support market planning, area viability and multi-unit growth
Maintain accurate activity and forecasting in the CRM
Report results to senior leadership on a weekly, monthly and quarterly basis
Interact and provide feedback to Franchise Development marketing agency to improve lead generation quality and quantity
Partner closely with Marketing, Legal, Real Estate and Operations to support sales process and ensure smooth handoff
Build a business plan to fulfill sales targets and greater multi-unit franchisee development
Represent the Rita’s brand with credibility and consistency
Other duties as requested, directed or assigned.
Who You Are
Highly resilient and comfortable hearing “no” more than “yes”
Values integrity over quick wins
Build trust through clarity, consistency, and follow-through
Excellent communication (written and oral), organization and problem-solving skills
Proven ability to develop new accounts through networking, referrals and cold calling
Self-starter with excellent time-management skills and the ability to multi-task under high pressure and in a time sensitive environment
Stellar presentation skills combined with a professional and polished image
Deep understanding of the franchise business model
Enjoys long sales cycles and thoughtful decision-making
What You Bring (Required Education and Experience)
Minimum Undergraduate Degree or equivalent experience
5+ years of franchise sales experience
10+ years of total professional experience
Proven success selling franchise or multi-unit concepts
Strong qualification instincts and negotiation skills
Knowledge of Franchise Real Estate, Construction and Operations a plus
CRM experience and disciplined pipeline management
Solid computer software skills in Microsoft Office: Excel, Word and PowerPoint
Experience restaurant/franchise operations experience, quick service restaurants, franchise operations, and/or hospitality industry experience a plus
Working knowledge of a sales process: transactions, legal documents/contracts, sales and growth models
What Success Looks Like
Meet and exceed quarterly and annual sales goals, with focus on multi-unit deals
Awarding franchises to qualified, brand-aligned operators
Strong lead-to-award conversion on qualified prospects
Clean, accurate CRM data and reliable forecasting
Franchisees who feel informed, supported, and confident in their decision
Strong partnership with Rita’s cross functional teams, who support sales process
Why Rita’s
Iconic, heritage brand (40+ years & 600+ units) with strong emotional connection
Culture rooted in community, fun, and integrity
Leadership committed to disciplined, intentional growth
Opportunity to shape the future of the franchise system
#J-18808-Ljbffr