Regional Director of Sales and Marketing Senior Living
Cassia Community, Edina, MN, United States
If you are an experienced Director of Sales and Marketing with person-centered sales training experience, please take a look at this exciting opportunity! Cassia is hiring a dynamic, resident-centric Regional Director of Sales and Marketing Senior Living to join our team. In this role, you will ensure senior living communities in Iowa and Minnesota achieve occupancy targets and provide person-centered sales training throughout Cassia.
Summary of Duties The Regional Director of Sales and Marketing position provides oversight and direction for the sales & marketing functions of a region of communities assigned within the Cassia portfolio. The position must have the ability to influence, lead, and coach Sales Directors to successful occupancy and revenue results. It requires excellent time management skills, self-direction, resourcefulness, and the ability to translate marketing data into actionable tactics with a return on investment. Depending on the assigned region, this position may require regular travel.
Responsibilities
Lead, motivate, and coach Sales Directors to achieve sales goals. Drive accountability at a territory level.
Work closely with Sales Directors to analyze and interpret sales and marketing data to develop strategies within the approved marketing budget to drive successful results and a return on investment.
Provide Housing Directors with ongoing support and coaching to create a collaborative and supportive environment for the sales directors.
Collaborate with operations, clinical and financial team members to achieve occupancy targets.
Interact and cooperate with development partners, investors, and all company employees.
Recruit, interview and hire top sales talent.
Lead sales team through the ever-changing healthcare landscape.
Work with Sales Directors to develop and implement a comprehensive strategic marketing plan including social media, referral source development, community outreach, internal marketing, advertising, prospect events and reputation management.
Coordinate the development of marketing materials from start to finish with the Cassia creative team.
Develop a clear and persuasive communication message and marketing tactics based on Cassia’s brand and the community brand.
Learn and utilize the customer relationship management software/platform (CRM) to understand each prospect’s stage of readiness in order to help the Sales Directors advance prospect sales.
Perform additional tasks as needed.
Requirements
Bachelor’s degree in business, marketing, health care management or related field.
5+ years of successful sales and/or sales management experience; senior living experience is required.
3+ years in sales leadership required.
Experience leading sales teams across various markets and/or territories preferred.
Must be willing to travel a minimum of 60% of the time.
Benefits
Competitive Pay with experience-based raises
Tuition Assistance & Student Loan Forgiveness (site-specific)
Generous Paid Time Off (PTO) & 403(b)/401(k) with Employer Match
Comprehensive Health Benefits (Medical, Dental, Vision, Disability, Life Insurance) for Full-Time Employees
Employee Assistance Program with free confidential counseling/coaching for self and family members
Pet Insurance
Location & Compensation Based in Edina, Minnesota. Must be willing to travel a minimum of 60% of the time. Company car provided. Pay range: $105,000 to $120,000 per year.
Cassia is an equal employment opportunity/affirmative action & veteran friendly employer.
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Summary of Duties The Regional Director of Sales and Marketing position provides oversight and direction for the sales & marketing functions of a region of communities assigned within the Cassia portfolio. The position must have the ability to influence, lead, and coach Sales Directors to successful occupancy and revenue results. It requires excellent time management skills, self-direction, resourcefulness, and the ability to translate marketing data into actionable tactics with a return on investment. Depending on the assigned region, this position may require regular travel.
Responsibilities
Lead, motivate, and coach Sales Directors to achieve sales goals. Drive accountability at a territory level.
Work closely with Sales Directors to analyze and interpret sales and marketing data to develop strategies within the approved marketing budget to drive successful results and a return on investment.
Provide Housing Directors with ongoing support and coaching to create a collaborative and supportive environment for the sales directors.
Collaborate with operations, clinical and financial team members to achieve occupancy targets.
Interact and cooperate with development partners, investors, and all company employees.
Recruit, interview and hire top sales talent.
Lead sales team through the ever-changing healthcare landscape.
Work with Sales Directors to develop and implement a comprehensive strategic marketing plan including social media, referral source development, community outreach, internal marketing, advertising, prospect events and reputation management.
Coordinate the development of marketing materials from start to finish with the Cassia creative team.
Develop a clear and persuasive communication message and marketing tactics based on Cassia’s brand and the community brand.
Learn and utilize the customer relationship management software/platform (CRM) to understand each prospect’s stage of readiness in order to help the Sales Directors advance prospect sales.
Perform additional tasks as needed.
Requirements
Bachelor’s degree in business, marketing, health care management or related field.
5+ years of successful sales and/or sales management experience; senior living experience is required.
3+ years in sales leadership required.
Experience leading sales teams across various markets and/or territories preferred.
Must be willing to travel a minimum of 60% of the time.
Benefits
Competitive Pay with experience-based raises
Tuition Assistance & Student Loan Forgiveness (site-specific)
Generous Paid Time Off (PTO) & 403(b)/401(k) with Employer Match
Comprehensive Health Benefits (Medical, Dental, Vision, Disability, Life Insurance) for Full-Time Employees
Employee Assistance Program with free confidential counseling/coaching for self and family members
Pet Insurance
Location & Compensation Based in Edina, Minnesota. Must be willing to travel a minimum of 60% of the time. Company car provided. Pay range: $105,000 to $120,000 per year.
Cassia is an equal employment opportunity/affirmative action & veteran friendly employer.
#J-18808-Ljbffr