Manager, Brand Sponsorships & Experiential Marketing
Capital One, Richmond, VA, United States
Manager, Brand Sponsorships & Experiential Marketing
Capital One is seeking a talented sponsorships and experiential marketing leader to join the Brand team. In this role, you will lead the experiential marketing strategy and execute sponsorships to deliver meaningful consumer experiences and B2B client hospitality. You will define how we meet business objectives through experiential marketing and contribute to the larger integrated sponsorship strategy. Preference will be given to candidates with experience building long‑term strategies supported by event execution and sponsorships, especially in sports, entertainment, music, dining, etc.
What You’ll Do
Develop strategy and objectives for national sponsorship properties.
Understand business needs to build activations that support these objectives.
Plan, develop, and implement onsite experiences and VIP hospitality programs for tentpole sponsorships.
Lead cross‑functional teams to execute sponsorship activations and VIP hospitality programs.
Well Managed Operations
Create KPIs and communicate metrics and opportunities to partners and stakeholders.
Manage budgets and evaluate performance to ensure learnings inform future sponsorships and activation relationships.
Be accountable for governance and risk mitigation required in delivering events and experiences.
Stay up to date with competitive trends for Capital One’s core categories.
Ensure the customer and consumer experience is considered throughout all work.
Manage key partners, including agencies, vendors, venues.
Who You Are
You want to be an
EVIDENCE-BASED MARKETER .
Your curiosity is endless and you always want to learn more.
You’re flexible and embrace change.
You share your point of view but actively listen and look for missing pieces.
You have big ideas and know the best ones are driven by proof, persistence, and patience.
You’re a storyteller who simplifies the complex and compels audiences to act.
You know how to enjoy yourself; while fun isn’t mandatory, it often follows you.
You care about the work, your team, and the customers you serve.
Basic Qualifications
Bachelor’s Degree or equivalent military experience.
At least 5 years of experience in sponsorships and experiential marketing or event planning.
At least 5 years of experience in marketing.
Preferred Qualifications
7+ years of experience in sponsorships and experiential marketing or event planning.
7+ years of experience in marketing.
At least 1 year of experience managing people or leading teams.
Travel: This role will require periodic travel (approximately 20%, could vary based on business needs).
Salary: McLean, VA: $151,900 – $173,400. Richmond, VA: $138,100 – $157,700. Other locations will receive the corresponding pay range associated with that location.
Capital One is an equal‑opportunity employer (EOE, including disability/vet) committed to non‑discrimination in compliance with applicable federal, state, and local laws. Capital One promotes a drug‑free workplace.
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What You’ll Do
Develop strategy and objectives for national sponsorship properties.
Understand business needs to build activations that support these objectives.
Plan, develop, and implement onsite experiences and VIP hospitality programs for tentpole sponsorships.
Lead cross‑functional teams to execute sponsorship activations and VIP hospitality programs.
Well Managed Operations
Create KPIs and communicate metrics and opportunities to partners and stakeholders.
Manage budgets and evaluate performance to ensure learnings inform future sponsorships and activation relationships.
Be accountable for governance and risk mitigation required in delivering events and experiences.
Stay up to date with competitive trends for Capital One’s core categories.
Ensure the customer and consumer experience is considered throughout all work.
Manage key partners, including agencies, vendors, venues.
Who You Are
You want to be an
EVIDENCE-BASED MARKETER .
Your curiosity is endless and you always want to learn more.
You’re flexible and embrace change.
You share your point of view but actively listen and look for missing pieces.
You have big ideas and know the best ones are driven by proof, persistence, and patience.
You’re a storyteller who simplifies the complex and compels audiences to act.
You know how to enjoy yourself; while fun isn’t mandatory, it often follows you.
You care about the work, your team, and the customers you serve.
Basic Qualifications
Bachelor’s Degree or equivalent military experience.
At least 5 years of experience in sponsorships and experiential marketing or event planning.
At least 5 years of experience in marketing.
Preferred Qualifications
7+ years of experience in sponsorships and experiential marketing or event planning.
7+ years of experience in marketing.
At least 1 year of experience managing people or leading teams.
Travel: This role will require periodic travel (approximately 20%, could vary based on business needs).
Salary: McLean, VA: $151,900 – $173,400. Richmond, VA: $138,100 – $157,700. Other locations will receive the corresponding pay range associated with that location.
Capital One is an equal‑opportunity employer (EOE, including disability/vet) committed to non‑discrimination in compliance with applicable federal, state, and local laws. Capital One promotes a drug‑free workplace.
#J-18808-Ljbffr