Marketing Specialist, NA Strategy and Planning
Lenovo, Raleigh, NC, United States
Key Responsibilities
Program Execution: Lead the end-to-end operational setup for CSP marketing campaigns, focusing on demand generation and brand awareness within the hyperscale and AI cloud infrastructure sectors.
Budget MDF Management: Manage the day-to-day administration of Marketing Development Funds (MDF) and department budgets. Ensure all vendor POs, claims, and financial reporting are accurate and compliant with Lenovo’s global standards.
Event Coordination: Execute logistics for high-scale industry events and executive workshops, managing timelines, vendor deliverables, and lead-capture workflows.
Performance Tracking: Maintain marketing dashboards to track program health. Gather raw data that allows leadership to determine total ROI and strategic impact.
Cross-Functional Interface: Act as the operational point of contact between marketing resources, ensuring global consistency in tool usage and compliance.
Process Optimization: Identify traditional supply chain or administrative bottlenecks within the marketing workflow to increase marketing velocity.
Basic Requirements
Experience: 5+ years in Marketing Operations, Project Management, or a related B2B technology role.
Tools: Proficiency in creative tools of your choice and Office 365 (including Excel and PowerPoint).
Preferred Requirements
Business Acumen: Familiarity with the CSP/Hyperscale market and AI infrastructure is a significant plus.
Operational Mastery: Proven ability to manage complex budgets and vendor contracts without direct supervision.
Communication: Strong ability to interface with executive leadership and global cross-functional teams.
This position requires candidates to be based near our headquarters in Morrisville, NC and adhere to a 3:2 hybrid work schedule. This means three days on-site for in-person collaboration and two days remote each week, ensuring flexibility while maintaining strong team engagement.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class.
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Program Execution: Lead the end-to-end operational setup for CSP marketing campaigns, focusing on demand generation and brand awareness within the hyperscale and AI cloud infrastructure sectors.
Budget MDF Management: Manage the day-to-day administration of Marketing Development Funds (MDF) and department budgets. Ensure all vendor POs, claims, and financial reporting are accurate and compliant with Lenovo’s global standards.
Event Coordination: Execute logistics for high-scale industry events and executive workshops, managing timelines, vendor deliverables, and lead-capture workflows.
Performance Tracking: Maintain marketing dashboards to track program health. Gather raw data that allows leadership to determine total ROI and strategic impact.
Cross-Functional Interface: Act as the operational point of contact between marketing resources, ensuring global consistency in tool usage and compliance.
Process Optimization: Identify traditional supply chain or administrative bottlenecks within the marketing workflow to increase marketing velocity.
Basic Requirements
Experience: 5+ years in Marketing Operations, Project Management, or a related B2B technology role.
Tools: Proficiency in creative tools of your choice and Office 365 (including Excel and PowerPoint).
Preferred Requirements
Business Acumen: Familiarity with the CSP/Hyperscale market and AI infrastructure is a significant plus.
Operational Mastery: Proven ability to manage complex budgets and vendor contracts without direct supervision.
Communication: Strong ability to interface with executive leadership and global cross-functional teams.
This position requires candidates to be based near our headquarters in Morrisville, NC and adhere to a 3:2 hybrid work schedule. This means three days on-site for in-person collaboration and two days remote each week, ensuring flexibility while maintaining strong team engagement.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class.
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