Search Engine Optimization Lead
Creative People, New York, NY, United States
WHAT YOU'LL OWN
Technical SEO Execution
Own and manage the technical SEO health of the site: crawl analysis, site architecture, indexing, Core Web Vitals, and structured data implementation
Lead pre/post-launch technical audits for site migrations and new market expansions; maintain a robust go-live checklist that protects SEO equity through every transition
Implement and audit schema markup (including structured data that improves visibility in AI-powered search: AEO, featured snippets, answer engines)
Diagnose root causes of performance shifts and translate them into a prioritized action roadmap
Multi-Location & Local SEO
Build and scale a geo-targeted SEO strategy across all current and future markets
Own local landing page strategy, Google Business Profile optimization across locations, citation management, and local pack vs. organic tracking
Develop geo-specific keyword playbooks as the company expands into new cities and regions
Agency Management & Accountability
Serve as the primary point of accountability for the external SEO agency: set the agenda, track deliverables, manage quality, and hold timelines
Run structured check-ins, own reporting frameworks, and communicate progress clearly to internal stakeholders including the Head of Growth and CMO
Build processes from scratch where none exist; don’t just optimize what’s already there
Performance Reporting & Business Attribution
Build and own reporting that connects technical SEO changes to business outcomes, not just impressions and clicks, but leads, revenue, and growth
Share findings proactively with leadership; don’t wait to be asked
Stay current on algorithm changes and translate them into specific implications for strategy
AEO & Emerging Search
Develop and test strategies for visibility in AI-powered search results (ChatGPT, Gemini, Perplexity) through structured data, content formatting, and citation optimization
Bring a point of view on how generative search will reshape acquisition for a multi-location service business
WHAT WE'RE LOOKING FOR
5-8 years of true technical SEO depth
Geo-targeted SEO experience - You understand the right keywords per geography, location page optimization, GBP management at scale
External agency management - You’ve held agency partners accountable to deliverables, timelines, and output quality
Project management
Proven business attribution - You can connect SEO performance to revenue, not just traffic
Builder mentality - You come in and figure things out without a fully resourced team behind you
Zoom in / zoom out capability - You can get into the weeds on technical execution day-to-day and also think strategically about what actually moves the needle for the business
Comfortable in a flat, fast-moving org - Small in-house team. Work is visible. Impact is direct. CEO and leadership are in the weeds.
Communication - You translate technical SEO concepts clearly to non-technical stakeholders
BONUS POINTS
Familiarity with Reddit and forum content as signals for content strategy and AEO
Exposure to digital PR or earned media in support of link building
Growth marketing or paid search exposure
#J-18808-Ljbffr
Own and manage the technical SEO health of the site: crawl analysis, site architecture, indexing, Core Web Vitals, and structured data implementation
Lead pre/post-launch technical audits for site migrations and new market expansions; maintain a robust go-live checklist that protects SEO equity through every transition
Implement and audit schema markup (including structured data that improves visibility in AI-powered search: AEO, featured snippets, answer engines)
Diagnose root causes of performance shifts and translate them into a prioritized action roadmap
Multi-Location & Local SEO
Build and scale a geo-targeted SEO strategy across all current and future markets
Own local landing page strategy, Google Business Profile optimization across locations, citation management, and local pack vs. organic tracking
Develop geo-specific keyword playbooks as the company expands into new cities and regions
Agency Management & Accountability
Serve as the primary point of accountability for the external SEO agency: set the agenda, track deliverables, manage quality, and hold timelines
Run structured check-ins, own reporting frameworks, and communicate progress clearly to internal stakeholders including the Head of Growth and CMO
Build processes from scratch where none exist; don’t just optimize what’s already there
Performance Reporting & Business Attribution
Build and own reporting that connects technical SEO changes to business outcomes, not just impressions and clicks, but leads, revenue, and growth
Share findings proactively with leadership; don’t wait to be asked
Stay current on algorithm changes and translate them into specific implications for strategy
AEO & Emerging Search
Develop and test strategies for visibility in AI-powered search results (ChatGPT, Gemini, Perplexity) through structured data, content formatting, and citation optimization
Bring a point of view on how generative search will reshape acquisition for a multi-location service business
WHAT WE'RE LOOKING FOR
5-8 years of true technical SEO depth
Geo-targeted SEO experience - You understand the right keywords per geography, location page optimization, GBP management at scale
External agency management - You’ve held agency partners accountable to deliverables, timelines, and output quality
Project management
Proven business attribution - You can connect SEO performance to revenue, not just traffic
Builder mentality - You come in and figure things out without a fully resourced team behind you
Zoom in / zoom out capability - You can get into the weeds on technical execution day-to-day and also think strategically about what actually moves the needle for the business
Comfortable in a flat, fast-moving org - Small in-house team. Work is visible. Impact is direct. CEO and leadership are in the weeds.
Communication - You translate technical SEO concepts clearly to non-technical stakeholders
BONUS POINTS
Familiarity with Reddit and forum content as signals for content strategy and AEO
Exposure to digital PR or earned media in support of link building
Growth marketing or paid search exposure
#J-18808-Ljbffr