Senior Paid Media Specialist - Brand
Thomson Reuters, Frisco, TX, United States
Summary
Thomson Reuters is seeking a data‑driven Senior Paid Media Specialist, Brand to own strategy and hands‑on execution across programmatic and paid social media, with a strong emphasis on upper‑ and mid‑funnel awareness and consideration marketing for B2B audiences.
Responsibilities
Lead full‑funnel paid media planning and execution, focusing on audience and targeting strategies for awareness, consideration, and brand perception.
Make budget and channel recommendations to deliver against brand awareness and consideration objectives for Thomson Reuters and its key Segments and Products.
Own and report on the outcomes of paid media investments, including optimization plans to close gaps between target and actual performance across KPIs such as reach, frequency, engagement, viewable impressions, video completion rate, share of voice, and qualified site traffic.
Lead paid media strategy and execution across Paid Social, Programmatic Display, Connected TV (CTV), Podcasts, and other channels to drive brand reach, share of voice, demand creation, and high‑quality traffic.
Partner with Analytics and Research teams to implement brand lift studies (Google/YouTube, Meta), attention metrics, and social listening to quantify changes in awareness, understanding, and consideration.
Run structured testing (audience, creative, placements, and landing pages), manage budgets to CPM/CPV/CPC and cost‑per‑incremental‑visit targets, and deliver weekly insights and recommendations tied to brand KPIs.
Collaborate with the Brand team to align on target audiences, definitions of success, and creative specs for media plans.
Key Skills
Paid Social : LinkedIn, Meta (Facebook/Instagram) – campaign configuration, audience targeting, and optimization.
Programmatic Display : Direct and programmatic buys and retargeting audience configuration.
Emerging Awareness Channels : Connected TV (CTV), Podcasts, and other channels.
Media Planning : Experience building comprehensive media plans and awareness‑focused paid media strategies across channels.
Brand Measurement : Viewability, attention/time‑in‑view, video completion, incremental reach, frequency management, and brand lift methodologies.
Experience
3–5 years of hands‑on paid media experience with direct platform ownership, focused on awareness and upper‑funnel strategies.
Demonstrated experience building media plans and awareness‑focused paid media strategies.
Strong track record of cross‑functional partnership with Marketing, Brand, and Web teams.
Demonstrated success driving brand outcomes (reach, share of voice, brand lift, qualified site traffic, share of search) and translating them into demand capture.
Qualifications
3–5 years of digital marketing experience focused on brand marketing.
Bachelor's degree in Marketing, Business, or a related field.
Google Ads certification.
Ability to communicate complex results clearly, align stakeholders, and drive continuous improvement against brand awareness and consideration goals.
Benefits
Hybrid Work Model – flexible hybrid working environment (2–3 days a week in the office depending on the role).
Flexibility & Work‑Life Balance – work from anywhere for up to 8 weeks per year.
Career Development and Growth – continuous learning and skill development opportunities.
Industry Competitive Benefits – including flexible vacation, company‑wide mental health days, access to Headspace, retirement savings, tuition reimbursement, and more.
Culture – inclusion, belonging, flexibility, work‑life balance, and strong values.
Social Impact – two paid volunteer days off annually, pro‑bono consulting projects, ESG initiatives.
Making a Real‑World Impact – supporting justice, truth, and transparency for customers and institutions.
EEO Statement Thomson Reuters is an Equal Employment Opportunity Employer providing a drug‑free workplace. We make reasonable accommodations for applicants with disabilities, including veterans with disabilities, and for sincerely held religious beliefs in accordance with applicable law. If you reside in the United States and require an accommodation in the recruiting process, you may contact our Human Resources Department at HR.Leave-Expert@thomsonreuters.com.
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Responsibilities
Lead full‑funnel paid media planning and execution, focusing on audience and targeting strategies for awareness, consideration, and brand perception.
Make budget and channel recommendations to deliver against brand awareness and consideration objectives for Thomson Reuters and its key Segments and Products.
Own and report on the outcomes of paid media investments, including optimization plans to close gaps between target and actual performance across KPIs such as reach, frequency, engagement, viewable impressions, video completion rate, share of voice, and qualified site traffic.
Lead paid media strategy and execution across Paid Social, Programmatic Display, Connected TV (CTV), Podcasts, and other channels to drive brand reach, share of voice, demand creation, and high‑quality traffic.
Partner with Analytics and Research teams to implement brand lift studies (Google/YouTube, Meta), attention metrics, and social listening to quantify changes in awareness, understanding, and consideration.
Run structured testing (audience, creative, placements, and landing pages), manage budgets to CPM/CPV/CPC and cost‑per‑incremental‑visit targets, and deliver weekly insights and recommendations tied to brand KPIs.
Collaborate with the Brand team to align on target audiences, definitions of success, and creative specs for media plans.
Key Skills
Paid Social : LinkedIn, Meta (Facebook/Instagram) – campaign configuration, audience targeting, and optimization.
Programmatic Display : Direct and programmatic buys and retargeting audience configuration.
Emerging Awareness Channels : Connected TV (CTV), Podcasts, and other channels.
Media Planning : Experience building comprehensive media plans and awareness‑focused paid media strategies across channels.
Brand Measurement : Viewability, attention/time‑in‑view, video completion, incremental reach, frequency management, and brand lift methodologies.
Experience
3–5 years of hands‑on paid media experience with direct platform ownership, focused on awareness and upper‑funnel strategies.
Demonstrated experience building media plans and awareness‑focused paid media strategies.
Strong track record of cross‑functional partnership with Marketing, Brand, and Web teams.
Demonstrated success driving brand outcomes (reach, share of voice, brand lift, qualified site traffic, share of search) and translating them into demand capture.
Qualifications
3–5 years of digital marketing experience focused on brand marketing.
Bachelor's degree in Marketing, Business, or a related field.
Google Ads certification.
Ability to communicate complex results clearly, align stakeholders, and drive continuous improvement against brand awareness and consideration goals.
Benefits
Hybrid Work Model – flexible hybrid working environment (2–3 days a week in the office depending on the role).
Flexibility & Work‑Life Balance – work from anywhere for up to 8 weeks per year.
Career Development and Growth – continuous learning and skill development opportunities.
Industry Competitive Benefits – including flexible vacation, company‑wide mental health days, access to Headspace, retirement savings, tuition reimbursement, and more.
Culture – inclusion, belonging, flexibility, work‑life balance, and strong values.
Social Impact – two paid volunteer days off annually, pro‑bono consulting projects, ESG initiatives.
Making a Real‑World Impact – supporting justice, truth, and transparency for customers and institutions.
EEO Statement Thomson Reuters is an Equal Employment Opportunity Employer providing a drug‑free workplace. We make reasonable accommodations for applicants with disabilities, including veterans with disabilities, and for sincerely held religious beliefs in accordance with applicable law. If you reside in the United States and require an accommodation in the recruiting process, you may contact our Human Resources Department at HR.Leave-Expert@thomsonreuters.com.
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