Activations Lead
Ripe, Salt Lake City, UT, United States
Location:
Hybrid at Ripe HQ, Salt Lake City, Utah
Activations Lead – Ripe
Department:
Activations
Engagement Type:
Full-Time
Reports To:
Director of Operations
Location:
Hybrid at Ripe HQ, Salt Lake City, Utah
About Ripe Ripe is a rapidly growing B2B travel software company and the first In‑Market Travel Agency (ITA) platform—helping destinations keep tourism revenue, data, and value local. Instead of losing travelers to OTAs like Expedia, Ripe transforms city and event websites into travel ecosystems where visitors can book lodging, bundle tickets, and connect with the culture that brought them there.
We currently work with more than 100 major destinations and events across North America—including New York City, Washington DC, Savannah, Boston, Denver, Salt Lake City, the Florida Keys, Charlotte, Columbus, Park City, Vancouver, Ottawa, Toronto, Vail, Alta Ski Area, and the Sundance Film Festival.
Our Culture At Ripe, we value tenacity, candor, growth, transparency, balance, and simplicity. Everyone on our team has a real life outside of work, and we see balance as the key to long‑term success. From world‑class cyclists and golfers to ski coaches, musicians, and weekend adventurers, we bring diverse passions to the table—and we work just as hard to support each other’s lives outside of work as we do to hit company goals.
Position Objective The
Activation Leadership
role acts as the primary architect for the initial phase of the client journey. This position is responsible for transforming new partners into fully integrated, high‑performing accounts on the Ripe platform. You will lead the transition from sales to production, ensuring that every client is technically sound and strategically positioned for long‑term growth and revenue performance.
You will partner closely with Ripe’s Sales, Client Success, and Supplier Management teams to lead the transition of new clients from contract to launch, establishing the operational foundation and strategic momentum required to drive immediate production across affiliates and lodging suppliers. The ideal candidate is relationship‑oriented, operations‑focused, and analytical—someone who thrives in a fast‑paced, collaborative environment and is dedicated to setting the stage for a client’s ongoing success.
Key Responsibilities Activation Lifecycle Management
Lead the high‑touch execution of all primary activation calls to ensure a seamless "launch" phase for new accounts:
Kick‑off Calls:
Align stakeholders on project timelines and initial goals.
Strategy Calls:
Consult with clients to integrate Ripe tools into their specific destination marketing ecosystems.
Implementation Calls:
Oversee technical setup and workflow integration.
Supplier Webinars:
Educate and onboard lodging suppliers to ensure robust inventory and connectivity.
Delivery Calls:
Conduct the final handover, ensuring the client is confident and ready to maximize the platform's potential.
Client Communications & Support
Oversee all client communication throughout the activations process, serving as the primary point of contact for the post‑sales experience.
Deliver high‑touch service with the clarity and confidence required to build lasting trust.
Provide immediate answers to client questions regarding platform features, including packaging, promotions, and affiliate integrations.
Agency & CMS Liaison:
Serve as the essential "middle man" between the client and their web/marketing agencies. You will maintain these relationships and ensure the CMS integration remains healthy and optimized.
Team Leadership & Collaboration
Facilitate regular activations team meetings to track project statuses and troubleshoot roadblocks.
Strategic Coordination:
Work closely with Client Success Managers (CSMs) on activation updates and help answer all questions clients have to ensure a frictionless transition once live.
Reporting:
Provide weekly updates on the activations progress for OKR tracking. Record asynchronous update presentations with details on progress of the activations team.
Operational & Accounting Support:
Assist the accounting office with critical administrative duties, including scanning checks, creating internal support tickets for the team, and managing bank deposits to ensure financial workflows are initiated accurately.
Performance Tracking & Reporting Data Oversight:
Responsible for tracking and reporting on the health and efficiency of all active activations.
Leadership Updates:
Prepare and present regular reports to executive leadership regarding activation timelines and success rates.
Process Optimization:
Take ownership of the data to determine blockers or places where the activation process needs to improve; implement changes to increase speed‑to‑market.
Skills & Qualifications Required Skills
Exceptional written, verbal communication, and presentation skills.
Proficiency in project management and a strong comfort level with leading multi‑stakeholder meetings.
Strong organizational skills with the ability to manage multiple activations simultaneously.
Comfortable acting as a mediator between technical agencies and non‑technical clients.
Preferred Skills
Experience with Jira and Google Workspace (Docs, Sheets, Slides).
Experience with CRM tools (e.g., HubSpot or Salesforce).
Familiarity with web CMS platforms and digital marketing workflows.
Basic experience with administrative financial tasks (check processing, ticketing systems).
Experience in the travel, tourism, or SaaS industries.
Personal Attributes
Relationship‑Oriented:
A natural ability to build strategic rapport with clients and external agencies.
Analytical Curiosity:
Comfort in using data to identify trends and solve problems.
Strategic Thinking:
A focus on how the activation process drives long‑term client retention and revenue growth.
Detailed Mindset:
An organized and proactive "roll‑up‑your‑sleeves" mentality toward administrative and financial tasks.
Success Criteria
Time‑to‑Value: Reducing the duration between contract signature and account "Go‑Live."
Activation Health: High accuracy in accounting workflows and technical CMS integration.
Client Satisfaction: Positive feedback from partners during the onboarding phase.
Process Efficiency: Identifying and removing at least one major activation blocker per quarter.
Compensation & Benefits Base Salary:
$40,000 - $45,000 DOE PLUS
Incentive Plan:
Up to 10% of base salary
Stock Options No stock‑option details available at this time.
Additional Perks
Paid vacation and wellness days (12 Days + 9 Holidays - Increases annually according to Ripe Handbook)
Health insurance coverage.
401(k) plan with company match.
A culture that prioritizes balance, trust, and well‑being.
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Hybrid at Ripe HQ, Salt Lake City, Utah
Activations Lead – Ripe
Department:
Activations
Engagement Type:
Full-Time
Reports To:
Director of Operations
Location:
Hybrid at Ripe HQ, Salt Lake City, Utah
About Ripe Ripe is a rapidly growing B2B travel software company and the first In‑Market Travel Agency (ITA) platform—helping destinations keep tourism revenue, data, and value local. Instead of losing travelers to OTAs like Expedia, Ripe transforms city and event websites into travel ecosystems where visitors can book lodging, bundle tickets, and connect with the culture that brought them there.
We currently work with more than 100 major destinations and events across North America—including New York City, Washington DC, Savannah, Boston, Denver, Salt Lake City, the Florida Keys, Charlotte, Columbus, Park City, Vancouver, Ottawa, Toronto, Vail, Alta Ski Area, and the Sundance Film Festival.
Our Culture At Ripe, we value tenacity, candor, growth, transparency, balance, and simplicity. Everyone on our team has a real life outside of work, and we see balance as the key to long‑term success. From world‑class cyclists and golfers to ski coaches, musicians, and weekend adventurers, we bring diverse passions to the table—and we work just as hard to support each other’s lives outside of work as we do to hit company goals.
Position Objective The
Activation Leadership
role acts as the primary architect for the initial phase of the client journey. This position is responsible for transforming new partners into fully integrated, high‑performing accounts on the Ripe platform. You will lead the transition from sales to production, ensuring that every client is technically sound and strategically positioned for long‑term growth and revenue performance.
You will partner closely with Ripe’s Sales, Client Success, and Supplier Management teams to lead the transition of new clients from contract to launch, establishing the operational foundation and strategic momentum required to drive immediate production across affiliates and lodging suppliers. The ideal candidate is relationship‑oriented, operations‑focused, and analytical—someone who thrives in a fast‑paced, collaborative environment and is dedicated to setting the stage for a client’s ongoing success.
Key Responsibilities Activation Lifecycle Management
Lead the high‑touch execution of all primary activation calls to ensure a seamless "launch" phase for new accounts:
Kick‑off Calls:
Align stakeholders on project timelines and initial goals.
Strategy Calls:
Consult with clients to integrate Ripe tools into their specific destination marketing ecosystems.
Implementation Calls:
Oversee technical setup and workflow integration.
Supplier Webinars:
Educate and onboard lodging suppliers to ensure robust inventory and connectivity.
Delivery Calls:
Conduct the final handover, ensuring the client is confident and ready to maximize the platform's potential.
Client Communications & Support
Oversee all client communication throughout the activations process, serving as the primary point of contact for the post‑sales experience.
Deliver high‑touch service with the clarity and confidence required to build lasting trust.
Provide immediate answers to client questions regarding platform features, including packaging, promotions, and affiliate integrations.
Agency & CMS Liaison:
Serve as the essential "middle man" between the client and their web/marketing agencies. You will maintain these relationships and ensure the CMS integration remains healthy and optimized.
Team Leadership & Collaboration
Facilitate regular activations team meetings to track project statuses and troubleshoot roadblocks.
Strategic Coordination:
Work closely with Client Success Managers (CSMs) on activation updates and help answer all questions clients have to ensure a frictionless transition once live.
Reporting:
Provide weekly updates on the activations progress for OKR tracking. Record asynchronous update presentations with details on progress of the activations team.
Operational & Accounting Support:
Assist the accounting office with critical administrative duties, including scanning checks, creating internal support tickets for the team, and managing bank deposits to ensure financial workflows are initiated accurately.
Performance Tracking & Reporting Data Oversight:
Responsible for tracking and reporting on the health and efficiency of all active activations.
Leadership Updates:
Prepare and present regular reports to executive leadership regarding activation timelines and success rates.
Process Optimization:
Take ownership of the data to determine blockers or places where the activation process needs to improve; implement changes to increase speed‑to‑market.
Skills & Qualifications Required Skills
Exceptional written, verbal communication, and presentation skills.
Proficiency in project management and a strong comfort level with leading multi‑stakeholder meetings.
Strong organizational skills with the ability to manage multiple activations simultaneously.
Comfortable acting as a mediator between technical agencies and non‑technical clients.
Preferred Skills
Experience with Jira and Google Workspace (Docs, Sheets, Slides).
Experience with CRM tools (e.g., HubSpot or Salesforce).
Familiarity with web CMS platforms and digital marketing workflows.
Basic experience with administrative financial tasks (check processing, ticketing systems).
Experience in the travel, tourism, or SaaS industries.
Personal Attributes
Relationship‑Oriented:
A natural ability to build strategic rapport with clients and external agencies.
Analytical Curiosity:
Comfort in using data to identify trends and solve problems.
Strategic Thinking:
A focus on how the activation process drives long‑term client retention and revenue growth.
Detailed Mindset:
An organized and proactive "roll‑up‑your‑sleeves" mentality toward administrative and financial tasks.
Success Criteria
Time‑to‑Value: Reducing the duration between contract signature and account "Go‑Live."
Activation Health: High accuracy in accounting workflows and technical CMS integration.
Client Satisfaction: Positive feedback from partners during the onboarding phase.
Process Efficiency: Identifying and removing at least one major activation blocker per quarter.
Compensation & Benefits Base Salary:
$40,000 - $45,000 DOE PLUS
Incentive Plan:
Up to 10% of base salary
Stock Options No stock‑option details available at this time.
Additional Perks
Paid vacation and wellness days (12 Days + 9 Holidays - Increases annually according to Ripe Handbook)
Health insurance coverage.
401(k) plan with company match.
A culture that prioritizes balance, trust, and well‑being.
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