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UCSB PaCE Part-Time Instructor - Sales & Marketing

UC Santa Barbara, Santa Barbara, CA, United States


UCSB PaCE Part-Time Instructor ‑ Sales & Marketing Location: Santa Barbara, CA

Salary range:

$1,500.00–$3,500.00 per course.

Position Overview The Department of Professional and Continuing Education (PaCE) at the University of California, Santa Barbara invites applications for a pool of qualified temporary, part‑time instructors to teach on‑site and online courses in our Sales and Marketing programs for upcoming openings. The programs help students and working professionals develop practical skills in digital marketing strategy, brand development, marketing analytics, advertising, sales, and customer engagement. Courses emphasize applied learning and real‑world marketing scenarios that prepare students to develop, execute, and evaluate modern marketing campaigns. Instruction may also incorporate the use of modern marketing technologies and AI‑assisted tools for campaign development, audience analysis, and content creation.

Areas of Experience

Digital marketing strategy and campaign management

Brand development and public relations

Marketing analytics and performance measurement

Advertising and integrated marketing communications

Sales leadership and business development

Global or cross‑cultural marketing

Sales & Marketing Course Topics

Digital Marketing & Strategy

Developing a Digital Marketing Strategy

Fundamentals of Marketing

Marketing and Advertising in the Global Marketplace

Other related topics

Marketing Analytics & Performance Measurement

Analytics for Marketing

Finance & Marketing

Other related topics such as marketing automation, AI‑assisted campaign analysis, and data‑driven marketing strategy

Branding, Advertising & Communications

Business and Personal Branding

Public Relations

Advertising

Other related topics

Sales & Business Development

Sales

Other related topics

Instructor Duties

Prepare and deliver course materials aligned with program learning objectives.

Design assessments and engaging learning activities that support student learning and skill development.

Update course content periodically to reflect evolving industry practices and program feedback.

Communicate course expectations, learning objectives, and grading policies clearly to students.

Respond to student questions and learning needs in a timely and professional manner.

Employ inclusive teaching practices that support diverse learners, including students with documented accommodations.

Evaluate student performance and assign grades based on established learning outcomes.

Submit final grades within university timelines and address student inquiries regarding course evaluation as needed.

Maintain student records in accordance with University policies.

Qualifications Basic qualifications (required at time of application):

A bachelor’s degree in marketing, business administration, communications, advertising, analytics, or a related discipline, or a relevant professional marketing credential.

Additional qualifications (required at time of start):

A minimum of 3 years of professional experience in marketing, digital marketing, brand management, advertising, sales, marketing analytics, or a closely related field.

Preferred qualifications:

Master’s degree in marketing, business administration, communications, or a related discipline or 5+ years of professional marketing experience.

Professional experience in one or more areas such as: digital marketing strategy, brand management or public relations, advertising and campaign development, marketing analytics or performance measurement, sales strategy or business development.

Prior teaching, training, or corporate facilitation experience.

Experience using Learning Management Systems (Canvas, Moodle, or similar) or willingness to learn.

Application Requirements Applicants should indicate their areas of professional expertise (for example: digital marketing strategy, brand management, advertising, marketing analytics, sales strategy, or global marketing). In the cover letter, please describe the specific course topics or professional areas you are most qualified to teach.

Curriculum Vitae – most recently updated C.V.

Cover Letter

Statement of Teaching (Optional)

Reference Requirements

2–4 references (contact information only)

Policies & Statements

'Misconduct' means any violation of the policies or laws governing conduct at the applicant’s previous place of employment, including, but not limited to, violations of policies or laws prohibiting sexual harassment, sexual assault, or other forms of harassment or discrimination as defined by the employer.

UC Sexual Violence and Sexual Harassment Policy

UC Anti-Discrimination Policy for Employees, students and third parties

APM – 035: Anti‑Discrimination & Negotiation Program

Additionally, you will be required to comply with the University of California Policy on Vaccination Programs, as may be amended or revised from time to time. Federal, state, or local public health directives may impose additional requirements.

The University of California is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or other protected status under state or federal law.

As a condition of employment, the candidate will be required to disclose if they were subject to any final administrative or judicial decisions within the last seven years determining that they committed any misconduct.

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