Sr. Product Marketing - Advertising
Adweek, San Jose, CA, United States
About the team
eBay is seeking a dedicated and dynamic Senior Product Marketing Manager -Advertising to drive inbound product marketing and outbound go‑to‑market strategy for new advertising products and features. This is a unique opportunity to become an integral part of the eBay marketing team redefining how we bring eBay’s products to market. This role will be critical in establishing an important company‑wide function, skill and capability. The successful candidate is an experienced product marketer in ad products, webstores, and e‑commerce or two‑sided tech networks!
What you will accomplish
Influence product roadmaps by synthesizing market, customer and competitive insights, build audience segmentations and opportunity sizing.
Create customer feedback loops during the product and marketing development process.
Develop product value propositions, narratives, naming and external facing proof points.
Manage product launches and ensure customer adoption of new features via in‑product content, marketing and communications, customer service, and in‑market / sales channels.
Track internal product market fit tracking metrics; synthesize customer feedback to provide signal amidst the noise across the product life cycle: development, launch, and optimization / expansion.
Establish repeatable best practices that can scale across product marketing, enabling all product marketers to work in a fast‑paced environment, using qualitative and quantitative market and customer insights to grow the impact of product marketing launches.
Project manage your work while measuring key metrics for success
What you will bring
6+ years of experience in product marketing, with at least 3 years leading company wide initiatives
Strong track record of developing product and go‑to‑market strategies at e-commerce shopping, advertising, payments and/or financial services companies
Solid experience with GenAI tools and APIs (e.g., OpenAI, Claude, LangChain), with at least 1–2 years applying them to real‑world workflows or products
Proven ability to drive innovation, and execute projects with excellence
Comfort with scripting, prototyping, and building fast with Python, Streamlit, or internal equivalents.
Strong data analysis skills and experience with customer research techniques
Success working collaboratively with cross‑functional teams, and excellent communication skills
Additional Details The base pay range for this position is expected in the range below:
$154,800 - $206,700
Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience. The total compensation package for this position may also include other elements, including a target bonus and restricted stock units (as applicable) in addition to a full range of medical, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as PTO and parental leave). Details of participation in these benefit plans will be provided if an employee receives an offer of employment.
If hired, employees will be in an “at‑will position” and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.
eBay is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, and disability, or other legally protected status. If you have a need that requires accommodation, please contact us at talent@ebay.com. We will make every effort to respond to your request for accommodation as soon as possible. View our accessibility statement to learn more about eBay’s commitment to ensuring digital accessibility for people with disabilities. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
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What you will accomplish
Influence product roadmaps by synthesizing market, customer and competitive insights, build audience segmentations and opportunity sizing.
Create customer feedback loops during the product and marketing development process.
Develop product value propositions, narratives, naming and external facing proof points.
Manage product launches and ensure customer adoption of new features via in‑product content, marketing and communications, customer service, and in‑market / sales channels.
Track internal product market fit tracking metrics; synthesize customer feedback to provide signal amidst the noise across the product life cycle: development, launch, and optimization / expansion.
Establish repeatable best practices that can scale across product marketing, enabling all product marketers to work in a fast‑paced environment, using qualitative and quantitative market and customer insights to grow the impact of product marketing launches.
Project manage your work while measuring key metrics for success
What you will bring
6+ years of experience in product marketing, with at least 3 years leading company wide initiatives
Strong track record of developing product and go‑to‑market strategies at e-commerce shopping, advertising, payments and/or financial services companies
Solid experience with GenAI tools and APIs (e.g., OpenAI, Claude, LangChain), with at least 1–2 years applying them to real‑world workflows or products
Proven ability to drive innovation, and execute projects with excellence
Comfort with scripting, prototyping, and building fast with Python, Streamlit, or internal equivalents.
Strong data analysis skills and experience with customer research techniques
Success working collaboratively with cross‑functional teams, and excellent communication skills
Additional Details The base pay range for this position is expected in the range below:
$154,800 - $206,700
Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience. The total compensation package for this position may also include other elements, including a target bonus and restricted stock units (as applicable) in addition to a full range of medical, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as PTO and parental leave). Details of participation in these benefit plans will be provided if an employee receives an offer of employment.
If hired, employees will be in an “at‑will position” and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.
eBay is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, and disability, or other legally protected status. If you have a need that requires accommodation, please contact us at talent@ebay.com. We will make every effort to respond to your request for accommodation as soon as possible. View our accessibility statement to learn more about eBay’s commitment to ensuring digital accessibility for people with disabilities. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
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