Social Media & Marketing Manager
Cheer Athletics Columbus, Gahanna, OH, United States
Social Media & Community Manager (Part-time)
About Cheer Athletics Columbus
Cheer Athletics Columbus is one of the premier all-star cheer programs in the country, bringing elite coaching, championship culture, and a tight-knit community together under one roof. We're passionate about developing athletes and building a program that families are proud to be part of and we want our social presence to reflect that energy.
We're looking for a creative, self-motivated social media professional to help us tell that story online and grow an engaged community across our platforms.
Role overview This is a part-time, hybrid role, a blend of in-gym time capturing live content and remote work for editing, scheduling, and community management. You'll own our Facebook, Instagram, and YouTube channels end-to-end: from strategy to filming to posting to engagement. You'll also travel with our teams to competitions and events throughout the season, serving as our on-the-ground content creator.
This is not a hand-holding role. We want someone who shows up, sees what needs to be captured, and makes it happen. Passion for creativity, big ideas, and superb execution is a must!
Key responsibilities
Own and manage the full content calendar across Facebook, Instagram, and YouTube
Develop a content strategy that drives community growth, engagement, and program awareness
Identify trends and platform-native formats relevant to the cheer, athletics, and youth sports space
Content creation
Shoot and edit short-form video content: Reels, TikTok-style clips, YouTube Shorts, and long-form recaps
Be present in the gym regularly to capture practices, athlete moments, and team culture
Travel to competitions and events (25–30%) to capture and post real-time content
Create static posts, carousels, and Stories including promotional and registration content
Write compelling captions that reflect our brand voice: energetic, proud, and community-first
Community management
Monitor and respond to comments, DMs, and messages across all platforms daily
Engage authentically with athletes, families, alumni, and followers
Identify superfans, standout athlete moments, and user-generated content worth resharing
Analytics & reporting
Track performance metrics: follower growth, reach, engagement, and video views
Provide regular insights and recommendations to improve content and strategy
Continuously test and optimize based on what's performing
Work closely with gym leadership on key campaigns, season milestones, and program announcements
Bring proactive ideas for content series, athlete spotlights, and seasonal moments
Coordinate with coaches and staff to plan content shoots around gym schedules
Qualifications
2+ year managing social media for a brand, gym, sports team, or similar organization
Proven experience growing and engaging audiences on Instagram and Facebook; YouTube a plus
Strong short-form video shooting and editing skills (CapCut, Reels editor, Adobe Premiere, or similar)
Excellent caption writing with a natural, engaging voice
Comfortable being in a gym environment and working around athletes and families
Highly self-directed, you see what needs to be done and you do it
Able to travel 25–30% during the competitive season for events and competitions
Experience with Canva, or Adobe for graphics strongly preferred
Passion for cheer, gymnastics, dance, or youth athletics strongly preferred
Work structure
Part-time: 20–25 hours per week
Hybrid: combination of required in-gym hours (practice nights, events) and remote work
Travel: 25–30%, primarily to cheer competitions and showcases throughout the season
Flexibility is important: some evenings and weekends required to align with gym scheduling
#J-18808-Ljbffr
Cheer Athletics Columbus is one of the premier all-star cheer programs in the country, bringing elite coaching, championship culture, and a tight-knit community together under one roof. We're passionate about developing athletes and building a program that families are proud to be part of and we want our social presence to reflect that energy.
We're looking for a creative, self-motivated social media professional to help us tell that story online and grow an engaged community across our platforms.
Role overview This is a part-time, hybrid role, a blend of in-gym time capturing live content and remote work for editing, scheduling, and community management. You'll own our Facebook, Instagram, and YouTube channels end-to-end: from strategy to filming to posting to engagement. You'll also travel with our teams to competitions and events throughout the season, serving as our on-the-ground content creator.
This is not a hand-holding role. We want someone who shows up, sees what needs to be captured, and makes it happen. Passion for creativity, big ideas, and superb execution is a must!
Key responsibilities
Own and manage the full content calendar across Facebook, Instagram, and YouTube
Develop a content strategy that drives community growth, engagement, and program awareness
Identify trends and platform-native formats relevant to the cheer, athletics, and youth sports space
Content creation
Shoot and edit short-form video content: Reels, TikTok-style clips, YouTube Shorts, and long-form recaps
Be present in the gym regularly to capture practices, athlete moments, and team culture
Travel to competitions and events (25–30%) to capture and post real-time content
Create static posts, carousels, and Stories including promotional and registration content
Write compelling captions that reflect our brand voice: energetic, proud, and community-first
Community management
Monitor and respond to comments, DMs, and messages across all platforms daily
Engage authentically with athletes, families, alumni, and followers
Identify superfans, standout athlete moments, and user-generated content worth resharing
Analytics & reporting
Track performance metrics: follower growth, reach, engagement, and video views
Provide regular insights and recommendations to improve content and strategy
Continuously test and optimize based on what's performing
Work closely with gym leadership on key campaigns, season milestones, and program announcements
Bring proactive ideas for content series, athlete spotlights, and seasonal moments
Coordinate with coaches and staff to plan content shoots around gym schedules
Qualifications
2+ year managing social media for a brand, gym, sports team, or similar organization
Proven experience growing and engaging audiences on Instagram and Facebook; YouTube a plus
Strong short-form video shooting and editing skills (CapCut, Reels editor, Adobe Premiere, or similar)
Excellent caption writing with a natural, engaging voice
Comfortable being in a gym environment and working around athletes and families
Highly self-directed, you see what needs to be done and you do it
Able to travel 25–30% during the competitive season for events and competitions
Experience with Canva, or Adobe for graphics strongly preferred
Passion for cheer, gymnastics, dance, or youth athletics strongly preferred
Work structure
Part-time: 20–25 hours per week
Hybrid: combination of required in-gym hours (practice nights, events) and remote work
Travel: 25–30%, primarily to cheer competitions and showcases throughout the season
Flexibility is important: some evenings and weekends required to align with gym scheduling
#J-18808-Ljbffr