Vice President Ecommerce
GNC, New York, NY, United States
Vice President of Ecommerce
We are seeking a strategic and results driven
Vice President of Ecommerce
to be the principal architect and leader of the company’s Ecommerce strategy, app and customer engagement and merchandising for GNC.com. In addition, this position will own the strategy, pricing, and execution of GNC branded products on global 3rd party market places and GNC’s subscription program.
What You’ll Do This is a Full-Time Salary Position
Define and lead the overarching ecommerce vision and strategy, aligning digital growth initiatives with enterprise objectives to drive revenue, profitability, and market share expansion
Own full P&L accountability for the ecommerce business, establishing financial targets, optimizing performance drivers, and delivering sustainable, profitable growth
Architect and execute comprehensive, full funnel customer acquisition and retention strategies, leveraging data driven insights to enhance engagement, conversion, and lifetime value
Lead the evolution of a best in class digital experience across web and mobile platforms, ensuring a seamless, intuitive, and high performing customer journey across all touchpoints
Oversee the strategy, pricing, and execution of GNC branded products across global third party marketplaces and subscription programs, driving incremental revenue streams and customer loyalty
Establish and operationalize a robust digital KPI framework, leveraging analytics and performance insights to inform decision making, optimize channel performance, and continuously improve outcomes
Partner cross functionally with Marketing, Merchandising, Supply Chain, Loyalty, and International teams to deliver integrated, omni channel strategies that enhance the end to end customer experience
Lead and manage strategic relationships with external vendors, platforms, and agency partners, ensuring alignment with business objectives and maximizing return on investment
Translate long term strategic priorities into actionable operational plans, including promotions, merchandising strategies, content development, and digital campaign execution
Leverage customer data, behavioral insights, and emerging technologies to drive personalization, innovation, and competitive differentiation within the digital ecosystem
Ensure brand consistency and integrity across all digital channels, reinforcing GNC’s positioning and delivering a cohesive customer experience
Build, lead, and develop high performing teams, fostering a culture of accountability, innovation, and continuous improvement across ecommerce functions
Drive operational excellence by establishing scalable processes, governance frameworks, and best practices to support long term growth and execution efficiency.
We are seeking candidates in Pittsburgh, PA or New York metropolitan areas.
If in Pittsburgh, this is a hybrid work environment, 3 days in-person attendance (Pittsburgh, PA) in addition to ability to work remotely.
Regularly required to stand; walk; sit; use hands or fingers to handle or feel; reach with hands and arms; stoop, kneel, crouch, or crawl; and talk or hear
Sedentary work. Exerting up to 10 pounds of force occasionally and/or negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects. Repetitive motion. Substantial movements (motions) of the wrists, hands, and/or fingers. The worker is required to have close visual acuity to perform an activity such as: preparing and analyzing data and figures; transcribing; viewing a computer terminal; extensive reading.
Work is performed in an office environment and requires the ability to operate standard office equipment and keyboards.
Specific vision abilities required by this job include long periods of computer screen usage, close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus
The noise level in the work environment is usually low/moderate
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.
Qualifications
Bachelor’s Degree in Business, Marketing, or related field; or an equivalent combination of education and experience sufficient to successfully perform the key accountabilities of the job required
Advanced degree (MBA, Master’s) preferred
15+ years of experience in Ecommerce required
10+ years in a leadership role (direct or indirect)
Demonstrated track record of success driving revenue and growing market share
Operational/functional understanding of Ecommerce technologies and platforms
High degree of proficiency MS Office Suite, Outlook & Internet applications
Strong analytical, prioritizing, interpersonal, problem-solving, presentation, budgeting, project management (from conception to completion), & planning skills
Strong verbal and written communication skills (including analysis, interpretation, & reasoning)
Solid understanding and application of mathematical concepts
Ability to develop and maintain collaborative relationships with peers and colleagues across the organization, as well as, internal and external clients
Ability to work well autonomously and within a team in a fast-paced and deadline-oriented environment.
Ability to work with and influence peers and senior management
Self-motivated with critical attention to detail, deadlines and reporting
#J-18808-Ljbffr
Vice President of Ecommerce
to be the principal architect and leader of the company’s Ecommerce strategy, app and customer engagement and merchandising for GNC.com. In addition, this position will own the strategy, pricing, and execution of GNC branded products on global 3rd party market places and GNC’s subscription program.
What You’ll Do This is a Full-Time Salary Position
Define and lead the overarching ecommerce vision and strategy, aligning digital growth initiatives with enterprise objectives to drive revenue, profitability, and market share expansion
Own full P&L accountability for the ecommerce business, establishing financial targets, optimizing performance drivers, and delivering sustainable, profitable growth
Architect and execute comprehensive, full funnel customer acquisition and retention strategies, leveraging data driven insights to enhance engagement, conversion, and lifetime value
Lead the evolution of a best in class digital experience across web and mobile platforms, ensuring a seamless, intuitive, and high performing customer journey across all touchpoints
Oversee the strategy, pricing, and execution of GNC branded products across global third party marketplaces and subscription programs, driving incremental revenue streams and customer loyalty
Establish and operationalize a robust digital KPI framework, leveraging analytics and performance insights to inform decision making, optimize channel performance, and continuously improve outcomes
Partner cross functionally with Marketing, Merchandising, Supply Chain, Loyalty, and International teams to deliver integrated, omni channel strategies that enhance the end to end customer experience
Lead and manage strategic relationships with external vendors, platforms, and agency partners, ensuring alignment with business objectives and maximizing return on investment
Translate long term strategic priorities into actionable operational plans, including promotions, merchandising strategies, content development, and digital campaign execution
Leverage customer data, behavioral insights, and emerging technologies to drive personalization, innovation, and competitive differentiation within the digital ecosystem
Ensure brand consistency and integrity across all digital channels, reinforcing GNC’s positioning and delivering a cohesive customer experience
Build, lead, and develop high performing teams, fostering a culture of accountability, innovation, and continuous improvement across ecommerce functions
Drive operational excellence by establishing scalable processes, governance frameworks, and best practices to support long term growth and execution efficiency.
We are seeking candidates in Pittsburgh, PA or New York metropolitan areas.
If in Pittsburgh, this is a hybrid work environment, 3 days in-person attendance (Pittsburgh, PA) in addition to ability to work remotely.
Regularly required to stand; walk; sit; use hands or fingers to handle or feel; reach with hands and arms; stoop, kneel, crouch, or crawl; and talk or hear
Sedentary work. Exerting up to 10 pounds of force occasionally and/or negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects. Repetitive motion. Substantial movements (motions) of the wrists, hands, and/or fingers. The worker is required to have close visual acuity to perform an activity such as: preparing and analyzing data and figures; transcribing; viewing a computer terminal; extensive reading.
Work is performed in an office environment and requires the ability to operate standard office equipment and keyboards.
Specific vision abilities required by this job include long periods of computer screen usage, close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus
The noise level in the work environment is usually low/moderate
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.
Qualifications
Bachelor’s Degree in Business, Marketing, or related field; or an equivalent combination of education and experience sufficient to successfully perform the key accountabilities of the job required
Advanced degree (MBA, Master’s) preferred
15+ years of experience in Ecommerce required
10+ years in a leadership role (direct or indirect)
Demonstrated track record of success driving revenue and growing market share
Operational/functional understanding of Ecommerce technologies and platforms
High degree of proficiency MS Office Suite, Outlook & Internet applications
Strong analytical, prioritizing, interpersonal, problem-solving, presentation, budgeting, project management (from conception to completion), & planning skills
Strong verbal and written communication skills (including analysis, interpretation, & reasoning)
Solid understanding and application of mathematical concepts
Ability to develop and maintain collaborative relationships with peers and colleagues across the organization, as well as, internal and external clients
Ability to work well autonomously and within a team in a fast-paced and deadline-oriented environment.
Ability to work with and influence peers and senior management
Self-motivated with critical attention to detail, deadlines and reporting
#J-18808-Ljbffr