Programmatic Media Manager
Accenture, Minneapolis, MN, United States
About the Role
Digital Commerce Operations is the global managed services arm of Accenture Song’s Commerce Practice. We transform and manage the end‑to‑end digital sales cycle by optimizing, evolving, and scaling the buying and selling process for clients and their consumers (DTC, B2B, B2C, B2B2C). As a Programmatic Media Manager you will be the resident expert on all things programmatic trading, maintaining platform certifications and staying up‑to‑date on industry trends in both the Retail and DTC verticals.
Responsibilities
Run campaigns through The Trade Desk, Amazon DSP, Walmart DSP, and other platforms.
Understand the programmatic ecosystem, including CTV, standard display, native, responsive display, digital out of home, and digital audio.
Contribute to and support best‑practice optimization processes, campaign setup, and client communication.
Build, QA, monitor and optimize campaigns to ensure deliverables and KPIs are met.
Monitor, report, analyze, and pace campaigns; adjust to remain within budget parameters.
Multi‑task and manage multiple client accounts seamlessly with tight timelines and the Stable work cadence.
Conduct regular and ad‑hoc analysis to identify opportunities to improve performance across individual campaigns and overall performance.
Support the team in building documentation for media processes.
Stay current on platform updates, policies, insights, restrictions, and performance tracking.
Analyze campaign performance metrics to develop optimization strategies for different buying models and techniques.
Keep stakeholders, including clients and account teams, updated on campaign and account level performance via regular reporting and status meetings.
Research the latest digital media content trends and stay up‑to‑date with the landscape.
Provide thoughtful points of view to internal media teams.
Basic Qualifications
Minimum 2 years of relevant career experience trading programmatic campaigns at an agency, brand, DSP, or Ad Network.
Minimum 2 years hands‑on experience with Amazon DSP.
Preferred Qualifications
Additional hands‑on keyboard experience with a DSP such as The Trade Desk, DV360, StackAdapt, etc.
Bachelor’s degree preferably in Marketing, Statistics, Computer Science, Business, or relevant work experience.
Retail media experience or experience with Walmart DSP.
Strong understanding of the creative and pixel trafficking process.
Experience with DSPs (The Trade Desk, Amazon DSP, Walmart DSP, Roundel, DV360, StackAdapt, etc.), DMPs (LiveRamp, etc.), ad servers (DCM, FlashTalking, Sizmek, etc.), third‑party verification vendors (IAS, DoubleVerify, Moat), and media accounting systems (MediaOcean, Prisma, Adazzle).
Demonstrable knowledge of real‑time bidding, DSP platforms, attribution models, and associated technologies.
Basic tag troubleshooting skills.
Proficient in Excel with demonstrated ability to organize and consolidate multiple data sources for analysis.
In‑depth understanding of digital media fundamentals and language.
Agency experience is preferred.
Strong work ethic, ability to handle multiple clients, meet deadlines, and deliver results.
Proven experience optimizing campaigns to performance metrics and achieving client KPIs.
Ability to multitask and prioritize under deadlines in a fast‑paced environment.
Proactive self‑starter, problem‑solver, and analytical mindset.
Ability to build and maintain partnerships with media partners and vendors.
Lifelong learner with intellectual agility and a continuous‑learning mindset.
Compensation Compensation at Accenture varies depending on a wide range of factors, which may include but are not limited to the specific office location, role, skill set, and level of experience. The role is currently open through 05/24/2026.
Equal Employment Opportunity Statement Accenture is committed to equal employment opportunities for persons with disabilities or religious observances, and provides reasonable accommodation when needed. Our diversity enables innovation, competitiveness, and creativity in serving our clients and communities. We do not discriminate on the basis of age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis protected by federal, state, or local law.
Other Employment Statements Applicants for employment in the US must have work authorization that does not require visa sponsorship. Current employees of a client of Accenture or an affiliated Accenture business may not be eligible. A criminal conviction history is not an absolute bar to employment. The company will not discriminate because applicants discuss or disclose compensation information.
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Responsibilities
Run campaigns through The Trade Desk, Amazon DSP, Walmart DSP, and other platforms.
Understand the programmatic ecosystem, including CTV, standard display, native, responsive display, digital out of home, and digital audio.
Contribute to and support best‑practice optimization processes, campaign setup, and client communication.
Build, QA, monitor and optimize campaigns to ensure deliverables and KPIs are met.
Monitor, report, analyze, and pace campaigns; adjust to remain within budget parameters.
Multi‑task and manage multiple client accounts seamlessly with tight timelines and the Stable work cadence.
Conduct regular and ad‑hoc analysis to identify opportunities to improve performance across individual campaigns and overall performance.
Support the team in building documentation for media processes.
Stay current on platform updates, policies, insights, restrictions, and performance tracking.
Analyze campaign performance metrics to develop optimization strategies for different buying models and techniques.
Keep stakeholders, including clients and account teams, updated on campaign and account level performance via regular reporting and status meetings.
Research the latest digital media content trends and stay up‑to‑date with the landscape.
Provide thoughtful points of view to internal media teams.
Basic Qualifications
Minimum 2 years of relevant career experience trading programmatic campaigns at an agency, brand, DSP, or Ad Network.
Minimum 2 years hands‑on experience with Amazon DSP.
Preferred Qualifications
Additional hands‑on keyboard experience with a DSP such as The Trade Desk, DV360, StackAdapt, etc.
Bachelor’s degree preferably in Marketing, Statistics, Computer Science, Business, or relevant work experience.
Retail media experience or experience with Walmart DSP.
Strong understanding of the creative and pixel trafficking process.
Experience with DSPs (The Trade Desk, Amazon DSP, Walmart DSP, Roundel, DV360, StackAdapt, etc.), DMPs (LiveRamp, etc.), ad servers (DCM, FlashTalking, Sizmek, etc.), third‑party verification vendors (IAS, DoubleVerify, Moat), and media accounting systems (MediaOcean, Prisma, Adazzle).
Demonstrable knowledge of real‑time bidding, DSP platforms, attribution models, and associated technologies.
Basic tag troubleshooting skills.
Proficient in Excel with demonstrated ability to organize and consolidate multiple data sources for analysis.
In‑depth understanding of digital media fundamentals and language.
Agency experience is preferred.
Strong work ethic, ability to handle multiple clients, meet deadlines, and deliver results.
Proven experience optimizing campaigns to performance metrics and achieving client KPIs.
Ability to multitask and prioritize under deadlines in a fast‑paced environment.
Proactive self‑starter, problem‑solver, and analytical mindset.
Ability to build and maintain partnerships with media partners and vendors.
Lifelong learner with intellectual agility and a continuous‑learning mindset.
Compensation Compensation at Accenture varies depending on a wide range of factors, which may include but are not limited to the specific office location, role, skill set, and level of experience. The role is currently open through 05/24/2026.
Equal Employment Opportunity Statement Accenture is committed to equal employment opportunities for persons with disabilities or religious observances, and provides reasonable accommodation when needed. Our diversity enables innovation, competitiveness, and creativity in serving our clients and communities. We do not discriminate on the basis of age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis protected by federal, state, or local law.
Other Employment Statements Applicants for employment in the US must have work authorization that does not require visa sponsorship. Current employees of a client of Accenture or an affiliated Accenture business may not be eligible. A criminal conviction history is not an absolute bar to employment. The company will not discriminate because applicants discuss or disclose compensation information.
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