Associate, Go-to-Market Strategy - Product Marketing & Sales Enablement
JPMorgan Chase, New York, NY, United States
Are you eager to gain hands‑on experience in how JPMorgan Chase's products and solutions drive our clients' success? If so, you've found the right team!
As a key member of the Embedded Finance Strategy team within J.P. Morgan Payments, you will help shape & execute the go‑to‑market strategy collaborating across product, sales, and marketing to deliver business outcomes. This role requires a strategic thinker with strong analytical capabilities and a commercial mindset.
You will bridge the gap between complex products and the market by creating positioning, messaging, and sales tools that resonate. You'll combine product‑level understanding with marketing strategy to drive product adoption and enable sales teams.
You will be part of one of the most innovative areas of the bank, with direct access to client feedback, the opportunity to rapidly expand your expertise in payments, technology, and go‑to‑market ("GTM") strategy.
Job responsibilities
Develop and execute GTM strategies for Embedded Finance products, identifying high‑potential client segments, building business cases, and influencing product roadmaps.
Research and analyze market trends, competitor strategies, and client insights to inform product enhancements and commercial strategy.
Drive the messaging and positioning for new feature launches translating complex concepts into commercially impactful stories for diverse audiences.
Deliver executive‑level presentations, using data to frame challenges, opportunities, and actionable recommendations for senior stakeholders.
Champion a culture of learning, ownership, and collaboration.
Required qualifications, capabilities and skills
2+ years of experience or equivalent expertise in Product Marketing and/or GTM Strategy, for innovative software products
Past experience at a FinTech / SaaS / Technology company
Ability to communicate data‑driven insights effectively to both technical and non‑technical stakeholders.
Strong organizational skills with attention to detail.
Thrives in a fast‑paced environment; adapts quickly, works collaboratively, takes initiative, and manages multiple priorities.
Proficient in Microsoft Word, Excel, and PowerPoint
We offer a competitive total rewards package including base salary determined by role, experience, skill set and location. Eligible roles may receive commission‑based pay and/or discretionary incentive compensation, paid in cash and/or forfeitable equity, awarded in recognition of individual achievements. Additional benefits include comprehensive health care coverage, on‑site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Detailed compensation and benefits will be provided during the hiring process.
Base Pay/Salary New York,NY $82,650.00 - $123,000.00 / year
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal‑opportunity employer and place a high value on diversity and inclusion. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
JPMorgan Chase & Co. is an Equal Opportunity Employer, including Disability/Veterans
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As a key member of the Embedded Finance Strategy team within J.P. Morgan Payments, you will help shape & execute the go‑to‑market strategy collaborating across product, sales, and marketing to deliver business outcomes. This role requires a strategic thinker with strong analytical capabilities and a commercial mindset.
You will bridge the gap between complex products and the market by creating positioning, messaging, and sales tools that resonate. You'll combine product‑level understanding with marketing strategy to drive product adoption and enable sales teams.
You will be part of one of the most innovative areas of the bank, with direct access to client feedback, the opportunity to rapidly expand your expertise in payments, technology, and go‑to‑market ("GTM") strategy.
Job responsibilities
Develop and execute GTM strategies for Embedded Finance products, identifying high‑potential client segments, building business cases, and influencing product roadmaps.
Research and analyze market trends, competitor strategies, and client insights to inform product enhancements and commercial strategy.
Drive the messaging and positioning for new feature launches translating complex concepts into commercially impactful stories for diverse audiences.
Deliver executive‑level presentations, using data to frame challenges, opportunities, and actionable recommendations for senior stakeholders.
Champion a culture of learning, ownership, and collaboration.
Required qualifications, capabilities and skills
2+ years of experience or equivalent expertise in Product Marketing and/or GTM Strategy, for innovative software products
Past experience at a FinTech / SaaS / Technology company
Ability to communicate data‑driven insights effectively to both technical and non‑technical stakeholders.
Strong organizational skills with attention to detail.
Thrives in a fast‑paced environment; adapts quickly, works collaboratively, takes initiative, and manages multiple priorities.
Proficient in Microsoft Word, Excel, and PowerPoint
We offer a competitive total rewards package including base salary determined by role, experience, skill set and location. Eligible roles may receive commission‑based pay and/or discretionary incentive compensation, paid in cash and/or forfeitable equity, awarded in recognition of individual achievements. Additional benefits include comprehensive health care coverage, on‑site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Detailed compensation and benefits will be provided during the hiring process.
Base Pay/Salary New York,NY $82,650.00 - $123,000.00 / year
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal‑opportunity employer and place a high value on diversity and inclusion. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
JPMorgan Chase & Co. is an Equal Opportunity Employer, including Disability/Veterans
#J-18808-Ljbffr