Marketing Manager
Amcor Flexibles, LLC, Evansville, IN, United States
Overview
Accelerate the possible by joining a winning Amcor team that\'s transforming the packaging industry and improving lives around the world. At Amcor, we unpack possibility through our innovative and responsible packaging to provide solutions that benefit our customers, our people and our planet. We value safety as a guiding principle and core to how we do business. We invest in our world-class team to unlock potential and drive growth. To learn more about playing for Team Amcor, visit our website. Responsibilities
Develop and manage execution of growth strategy for assigned packaging products / markets. Define the opportunity in the market, including customer makeup and opportunity sizing. Define promotional activities and pipeline for products based on strategy, including tradeshows and promotional materials. Inform organization how to win in the assigned market, including definitions around product needs, value propositions and geographic & end-market definitions. Support commercial teams in all aspects of business development strategy for new and emerging technologies or products. Collaboratively guide product marketing management. Work with Product Line Management teams on long-term capacity and technology platform needs, market requirements, etc. Collaborate across functions to develop right-to-win spaces. Ensure ongoing marketplace advantage across criteria informed by strategic focus, delivering competitive advantage and customer-defined winning characteristics. Guide marketing strategies and plans. Define leading marketing prospects, growth categories and emerging brands. Leverage internal resources to ensure demand-generation driven market projects. Collaboratively engage customers with the Sales team and project the differentiated value proposition developed for the market. Collaboratively develop customer-specific selling collateral and strategies, tactical plans, and capacity needs with Sales, Service, Operations, and Research & Development. Inform market-based innovation pipeline development. Develop product innovation trends based on marketplace and competitive analysis. Collaboratively partner with Product Management on R&D innovation pipeline development and ensure marketing and financial discipline against that pipeline. Support and inform R&D resources and innovation project prioritization with R&D teams to achieve short and long-term goals. Capability building and specific deliverables; closely monitor and understand consumer, retail and customer landscape to identify trends. Understand global Amcor capabilities and trends; lead communication of key trends and translate them into market needs for packaging options. Monitor and summarize ongoing strategic moves of main competitors. Develop and lead marketing value proposition development. Align and lead Amcor brand strategy and communications plan to drive enhanced brand equity and differentiation, including development of internal and external product and brand communications, articulation of value propositions, and adherence to brand standards. Qualifications
Bachelor\'s degree in business administration or related field. 5+ years of packaging industry experience preferred. Comfort and experience with product innovation, marketing strategies, marketing tactics and competitive research. Proficient in Microsoft Word, Excel and PowerPoint; working knowledge of market research tools (e.g., Euromonitor, Circana, Mintel) and marketing suites (e.g., Hubspot, HootSuite, Adobe CS) preferred. Ability to work effectively across an organization, including direct and indirect reporting lines. Ability to synthesize and communicate information from multiple sources to deliver concrete recommendations and plans. Strong organizational skills and proven ability to manage multiple tasks and projects simultaneously. Our Expectations
We expect our people to be guided by The Amcor Way and demonstrate our Values every day to enable the business to win. We are winning when: Our people are engaged and developing as part of a high-performing Amcor team Our customers grow and prosper from Amcor\'s quality, service, and innovation Our investors benefit from Amcor\'s consistent growth and superior returns The environment is better off because of Amcor\'s leadership and products Equal Opportunity Employer
Amcor is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you would like more information about your EEO rights as an applicant, please review the Know Your Rights information and contact us if you need a reasonable accommodation for any part of the employment process. Benefits
When you join Amcor, you will have access to a comprehensive benefits and compensation package that includes: Medical, dental and vision plans Flexible time off, starting at 80 hours paid time off per year for full-time salaried employees Company-paid holidays starting at 8 days per year and may vary by location Wellbeing program & Employee Assistance Program Health Savings Account/Flexible Spending Account Life insurance, AD&D, short-term & long-term disability, and voluntary benefits Paid Parental Leave Retirement Savings Plan with company match Tuition Reimbursement (dependent upon approval) Discretionary annual bonus program (initial eligibility dependent upon hire date)
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Accelerate the possible by joining a winning Amcor team that\'s transforming the packaging industry and improving lives around the world. At Amcor, we unpack possibility through our innovative and responsible packaging to provide solutions that benefit our customers, our people and our planet. We value safety as a guiding principle and core to how we do business. We invest in our world-class team to unlock potential and drive growth. To learn more about playing for Team Amcor, visit our website. Responsibilities
Develop and manage execution of growth strategy for assigned packaging products / markets. Define the opportunity in the market, including customer makeup and opportunity sizing. Define promotional activities and pipeline for products based on strategy, including tradeshows and promotional materials. Inform organization how to win in the assigned market, including definitions around product needs, value propositions and geographic & end-market definitions. Support commercial teams in all aspects of business development strategy for new and emerging technologies or products. Collaboratively guide product marketing management. Work with Product Line Management teams on long-term capacity and technology platform needs, market requirements, etc. Collaborate across functions to develop right-to-win spaces. Ensure ongoing marketplace advantage across criteria informed by strategic focus, delivering competitive advantage and customer-defined winning characteristics. Guide marketing strategies and plans. Define leading marketing prospects, growth categories and emerging brands. Leverage internal resources to ensure demand-generation driven market projects. Collaboratively engage customers with the Sales team and project the differentiated value proposition developed for the market. Collaboratively develop customer-specific selling collateral and strategies, tactical plans, and capacity needs with Sales, Service, Operations, and Research & Development. Inform market-based innovation pipeline development. Develop product innovation trends based on marketplace and competitive analysis. Collaboratively partner with Product Management on R&D innovation pipeline development and ensure marketing and financial discipline against that pipeline. Support and inform R&D resources and innovation project prioritization with R&D teams to achieve short and long-term goals. Capability building and specific deliverables; closely monitor and understand consumer, retail and customer landscape to identify trends. Understand global Amcor capabilities and trends; lead communication of key trends and translate them into market needs for packaging options. Monitor and summarize ongoing strategic moves of main competitors. Develop and lead marketing value proposition development. Align and lead Amcor brand strategy and communications plan to drive enhanced brand equity and differentiation, including development of internal and external product and brand communications, articulation of value propositions, and adherence to brand standards. Qualifications
Bachelor\'s degree in business administration or related field. 5+ years of packaging industry experience preferred. Comfort and experience with product innovation, marketing strategies, marketing tactics and competitive research. Proficient in Microsoft Word, Excel and PowerPoint; working knowledge of market research tools (e.g., Euromonitor, Circana, Mintel) and marketing suites (e.g., Hubspot, HootSuite, Adobe CS) preferred. Ability to work effectively across an organization, including direct and indirect reporting lines. Ability to synthesize and communicate information from multiple sources to deliver concrete recommendations and plans. Strong organizational skills and proven ability to manage multiple tasks and projects simultaneously. Our Expectations
We expect our people to be guided by The Amcor Way and demonstrate our Values every day to enable the business to win. We are winning when: Our people are engaged and developing as part of a high-performing Amcor team Our customers grow and prosper from Amcor\'s quality, service, and innovation Our investors benefit from Amcor\'s consistent growth and superior returns The environment is better off because of Amcor\'s leadership and products Equal Opportunity Employer
Amcor is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you would like more information about your EEO rights as an applicant, please review the Know Your Rights information and contact us if you need a reasonable accommodation for any part of the employment process. Benefits
When you join Amcor, you will have access to a comprehensive benefits and compensation package that includes: Medical, dental and vision plans Flexible time off, starting at 80 hours paid time off per year for full-time salaried employees Company-paid holidays starting at 8 days per year and may vary by location Wellbeing program & Employee Assistance Program Health Savings Account/Flexible Spending Account Life insurance, AD&D, short-term & long-term disability, and voluntary benefits Paid Parental Leave Retirement Savings Plan with company match Tuition Reimbursement (dependent upon approval) Discretionary annual bonus program (initial eligibility dependent upon hire date)
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