Content & Social Media Lead
Essence Coaching Group, New York, NY, United States
Job Title:
Content & Social Media Lead Location:
New York City (On-site) Compensation:
$100,000 – $140,000 base + 0.1% – 0.2% equity (DOE) Role Overview
We are looking for a high-agency Content & Social Media Lead to own and scale the voice, content, and distribution strategy across broader digital channels. You will transform raw company and community inputs into high-impact content that drives awareness, engagement, and inbound interest. What You'll Do
Turn internal stories (founder wins, cohort stories, data, community moments, memes) into posts, threads, clips, and short-form content Manage content pipeline for flagship programs (topics creation, promotion clipping, distribution) Write and refine high-impact copy across website, emails, lifecycle comms, and announcements Build and maintain a structured content system (calendar, pillars, repurposing workflow, weekly reviews) Run experiments, track performance, and iterate based on engagement and conversion metrics What Success Looks Like (First 90 Days)
Consistent weekly publishing cadence across social media Clear, repeatable content pillars and formats established Increased inbound signals (DMs, email signups, applications, referrals via social) Improved clarity and conversion of core website and email copy Fully functioning content pipeline with minimal dependency on founders/partners Requirements
Crypto-native with strong understanding of web3 culture and tone Excellent writing skills with strong taste and clarity Ability to grow beyond crypto-native audiences High-agency operator: proactive, independent, execution-focused Strong content judgment (knows what works, what's cringe, what's risky) Comfortable using modern AI tools for content production (without sounding artificial) Nice to Have
Portfolio of 5–10 strong writing samples (threads, posts, essays, landing pages, newsletters) Proven ability to grow audience or distribution channels Experience with conversion copywriting (landing pages, email funnels, A/B testing) Built or managed a content system (calendar, pillars, repurposing, analytics) Experience in crypto protocols, funds, or fast-growing startups
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Content & Social Media Lead Location:
New York City (On-site) Compensation:
$100,000 – $140,000 base + 0.1% – 0.2% equity (DOE) Role Overview
We are looking for a high-agency Content & Social Media Lead to own and scale the voice, content, and distribution strategy across broader digital channels. You will transform raw company and community inputs into high-impact content that drives awareness, engagement, and inbound interest. What You'll Do
Turn internal stories (founder wins, cohort stories, data, community moments, memes) into posts, threads, clips, and short-form content Manage content pipeline for flagship programs (topics creation, promotion clipping, distribution) Write and refine high-impact copy across website, emails, lifecycle comms, and announcements Build and maintain a structured content system (calendar, pillars, repurposing workflow, weekly reviews) Run experiments, track performance, and iterate based on engagement and conversion metrics What Success Looks Like (First 90 Days)
Consistent weekly publishing cadence across social media Clear, repeatable content pillars and formats established Increased inbound signals (DMs, email signups, applications, referrals via social) Improved clarity and conversion of core website and email copy Fully functioning content pipeline with minimal dependency on founders/partners Requirements
Crypto-native with strong understanding of web3 culture and tone Excellent writing skills with strong taste and clarity Ability to grow beyond crypto-native audiences High-agency operator: proactive, independent, execution-focused Strong content judgment (knows what works, what's cringe, what's risky) Comfortable using modern AI tools for content production (without sounding artificial) Nice to Have
Portfolio of 5–10 strong writing samples (threads, posts, essays, landing pages, newsletters) Proven ability to grow audience or distribution channels Experience with conversion copywriting (landing pages, email funnels, A/B testing) Built or managed a content system (calendar, pillars, repurposing, analytics) Experience in crypto protocols, funds, or fast-growing startups
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