Senior Institutional Enrollment Strategist
Arkansas Colleges of Health Education, Fort Smith, AR, United States
Overview
JOB SUMMARY
The Senior Enrollment Strategist is a high-level administrative and technical leader responsible for the architecture of the student recruitment funnel and developing a data-driven strategy for enrollment growth. Reporting to the Sr Vice President, Chief Academic Officer & Provost of ACHE, this role transcends traditional admissions by integrating advanced Search Engine Optimization (SEO), Digital Advertising, and Data Analytics into the institutional growth plan. In addition to recruitment analytics, the Strategist oversees the collection, maintenance, and analysis of alumni outcome data to support accreditation, reporting, and long-term institutional effectiveness. Beyond technical execution, the Strategist serves as an internal consultant to College Deans and a lead trainer for Executive Directors/Coordinators, ensuring that ACHE’s recruitment engine is both technologically sophisticated and human-centric.
Responsibilities
Digital Acquisition & Market Authority :
SEO Strategy: Lead organic growth by conducting deep keyword research into medical and health science education. Optimize website architecture and content to ensure ACHE outranks competitors for high-intent search terms.
Performance Marketing: Manage and audit digital ad spends across Google Ads (SEM), LinkedIn, and Meta. Optimize for Cost Per Acquisition (CPA) and lead quality.
Data Attribution: Build and maintain full-funnel dashboards to track a lead from the initial digital touchpoint to the final seat deposit.
Marketing Alignment & Brand Cohesion: Coordinate with ACHE’s Marketing Department to ensure recruitment goals, messaging, and digital campaigns operate as a unified strategic approach. Maintain alignment on brand voice, content strategy, and campaign timing to maximize market visibility and institutional authority.
Strategic Partnership with Deans :
Advisory Support: Serve as a strategic enrollment adviser to the College and program Deans, offering data-informed insights, guidance, and recommendations to strengthen recruitment outcomes.
Market Intelligence: Provide Deans with regional and national labor data to align program offerings with healthcare industry demands.
Program Funnel Audits: Conduct regular performance reviews with each Dean to identify barriers in their program’s application process.
Yield Engineering: Collaborate with faculty to design high-touch engagement events, providing Deans/Executive Directors/Coordinators with plans to personalize outreach to top-tier candidates.
Leadership & Staff Development :
Executive Coaching: Train Executive Directors on how to interpret digital marketing KPIs and translate them into localized recruitment tactics.
Coordinator Mentorship: Develop a continuous sales & Customer Relationship Management mastery curriculum for Enrollment Coordinators to improve lead-to-applicant conversion rates.
Digital Literacy: Standardize the use of CRM automation (EMP) across all departments to ensure data integrity and rapid lead response times.
Alumni Data Tracking and Outcomes Analysis :
Oversee the collection of alumni outcome data from internal and external sources.
Maintain accurate and up-to-date alumni records and tracking systems.
Analyze alumni trends to support accreditation, reporting, and strategic planning.
Develop and refine sustainable processes for long-term alumni data tracking.
Collaborate with internal stakeholders to translate alumni insights into actionable recommendations.
Core Competencies :
Willingness to get involved in an Ad campaign and present areas for potential growth and vision to the executive team.
Innovative problem solving with a natural inclination to use technology (AI, automation, VR) to solve traditional recruitment bottlenecks.
Relational diplomacy with the ability to navigate the unique hierarchy of academic medicine while driving change and accountability.
Other duties as assigned by the Sr Vice President, Chief Academic Officer & Provost of ACHE or his/her designee.
Qualifications
Education and Experience
Minimum Qualifications:
Master’s degree
Experience in enrollment in graduate health or executive-level programs
Experience with accreditation processes
Strong written, oral, and public communication skills
Preferred Qualifications:
Master’s degree in Business, Data Analytics, Marketing or Higher Ed Leadership
8+ years in enrollment management or growth marketing, with a focus on health sciences
Expert proficiency in Google Ads, SEMRush/Ahrefs, Google Tag Manager and GA4
Mastery of Customer Relationship Management logic and automation
Experience with “Predictive Modeling” in admissions
Ability to translate complex data into actionable strategies for non-technical Deans and Executives
Demonstrated success in strategic program growth and innovation
Experience in online and asynchronous program delivery
Engagement with national professional organizations
Required Knowledge, Skills, And Abilities
Demonstrated leadership and strategic planning capability
Strong fiscal and operational management skills
Ability to foster collaborative academic environments
Expertise in systems-level healthcare leadership and executive education
Proficiency with technology and learning management systems
Commitment to academic excellence, integrity, and innovation
Proficiency in computer skills, e.g., Microsoft Office
Display professionalism for the college in all communication and interaction
Ability to maintain confidentiality and privacy
Ability to prioritize and organize numerous and varied assignments
Abilities and Competencies Essential to the Function of the Job
Communication and Comprehension: ACHE is in full compliance with the Americans with Disabilities Act (ADA) and does not discriminate with regard to applicants or employees with disabilities and will make reasonable accommodations when necessary. Essential abilities and physical requirements include:
Ability to orally communicate effectively with others
Ability to work cooperatively with colleagues and supervisory staff at all levels
Ability to understand oral and written information in English and organize thoughts into effective communication
Ability to make decisions with moderate to significant impact on the work environment
Public communication skills to represent ACHE to business and community customers
Strong organizational skills
Problem Solving: Intuitively reason, analyze information, and apply judgment to solve routine and complex problems; expertise in negotiation.
Physical and Sensory Abilities: May include long periods of sitting/standing, use of office equipment, travel, attendance at events, etc.
For application process assistance due to a disability or other reasons, please contact Vicki Broadaway, Vice President of Human Resources, at 479.308.2287 or vicki.broadaway@achehealth.edu. Arkansas Colleges of Health Education is an equal opportunity employer.
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JOB SUMMARY
The Senior Enrollment Strategist is a high-level administrative and technical leader responsible for the architecture of the student recruitment funnel and developing a data-driven strategy for enrollment growth. Reporting to the Sr Vice President, Chief Academic Officer & Provost of ACHE, this role transcends traditional admissions by integrating advanced Search Engine Optimization (SEO), Digital Advertising, and Data Analytics into the institutional growth plan. In addition to recruitment analytics, the Strategist oversees the collection, maintenance, and analysis of alumni outcome data to support accreditation, reporting, and long-term institutional effectiveness. Beyond technical execution, the Strategist serves as an internal consultant to College Deans and a lead trainer for Executive Directors/Coordinators, ensuring that ACHE’s recruitment engine is both technologically sophisticated and human-centric.
Responsibilities
Digital Acquisition & Market Authority :
SEO Strategy: Lead organic growth by conducting deep keyword research into medical and health science education. Optimize website architecture and content to ensure ACHE outranks competitors for high-intent search terms.
Performance Marketing: Manage and audit digital ad spends across Google Ads (SEM), LinkedIn, and Meta. Optimize for Cost Per Acquisition (CPA) and lead quality.
Data Attribution: Build and maintain full-funnel dashboards to track a lead from the initial digital touchpoint to the final seat deposit.
Marketing Alignment & Brand Cohesion: Coordinate with ACHE’s Marketing Department to ensure recruitment goals, messaging, and digital campaigns operate as a unified strategic approach. Maintain alignment on brand voice, content strategy, and campaign timing to maximize market visibility and institutional authority.
Strategic Partnership with Deans :
Advisory Support: Serve as a strategic enrollment adviser to the College and program Deans, offering data-informed insights, guidance, and recommendations to strengthen recruitment outcomes.
Market Intelligence: Provide Deans with regional and national labor data to align program offerings with healthcare industry demands.
Program Funnel Audits: Conduct regular performance reviews with each Dean to identify barriers in their program’s application process.
Yield Engineering: Collaborate with faculty to design high-touch engagement events, providing Deans/Executive Directors/Coordinators with plans to personalize outreach to top-tier candidates.
Leadership & Staff Development :
Executive Coaching: Train Executive Directors on how to interpret digital marketing KPIs and translate them into localized recruitment tactics.
Coordinator Mentorship: Develop a continuous sales & Customer Relationship Management mastery curriculum for Enrollment Coordinators to improve lead-to-applicant conversion rates.
Digital Literacy: Standardize the use of CRM automation (EMP) across all departments to ensure data integrity and rapid lead response times.
Alumni Data Tracking and Outcomes Analysis :
Oversee the collection of alumni outcome data from internal and external sources.
Maintain accurate and up-to-date alumni records and tracking systems.
Analyze alumni trends to support accreditation, reporting, and strategic planning.
Develop and refine sustainable processes for long-term alumni data tracking.
Collaborate with internal stakeholders to translate alumni insights into actionable recommendations.
Core Competencies :
Willingness to get involved in an Ad campaign and present areas for potential growth and vision to the executive team.
Innovative problem solving with a natural inclination to use technology (AI, automation, VR) to solve traditional recruitment bottlenecks.
Relational diplomacy with the ability to navigate the unique hierarchy of academic medicine while driving change and accountability.
Other duties as assigned by the Sr Vice President, Chief Academic Officer & Provost of ACHE or his/her designee.
Qualifications
Education and Experience
Minimum Qualifications:
Master’s degree
Experience in enrollment in graduate health or executive-level programs
Experience with accreditation processes
Strong written, oral, and public communication skills
Preferred Qualifications:
Master’s degree in Business, Data Analytics, Marketing or Higher Ed Leadership
8+ years in enrollment management or growth marketing, with a focus on health sciences
Expert proficiency in Google Ads, SEMRush/Ahrefs, Google Tag Manager and GA4
Mastery of Customer Relationship Management logic and automation
Experience with “Predictive Modeling” in admissions
Ability to translate complex data into actionable strategies for non-technical Deans and Executives
Demonstrated success in strategic program growth and innovation
Experience in online and asynchronous program delivery
Engagement with national professional organizations
Required Knowledge, Skills, And Abilities
Demonstrated leadership and strategic planning capability
Strong fiscal and operational management skills
Ability to foster collaborative academic environments
Expertise in systems-level healthcare leadership and executive education
Proficiency with technology and learning management systems
Commitment to academic excellence, integrity, and innovation
Proficiency in computer skills, e.g., Microsoft Office
Display professionalism for the college in all communication and interaction
Ability to maintain confidentiality and privacy
Ability to prioritize and organize numerous and varied assignments
Abilities and Competencies Essential to the Function of the Job
Communication and Comprehension: ACHE is in full compliance with the Americans with Disabilities Act (ADA) and does not discriminate with regard to applicants or employees with disabilities and will make reasonable accommodations when necessary. Essential abilities and physical requirements include:
Ability to orally communicate effectively with others
Ability to work cooperatively with colleagues and supervisory staff at all levels
Ability to understand oral and written information in English and organize thoughts into effective communication
Ability to make decisions with moderate to significant impact on the work environment
Public communication skills to represent ACHE to business and community customers
Strong organizational skills
Problem Solving: Intuitively reason, analyze information, and apply judgment to solve routine and complex problems; expertise in negotiation.
Physical and Sensory Abilities: May include long periods of sitting/standing, use of office equipment, travel, attendance at events, etc.
For application process assistance due to a disability or other reasons, please contact Vicki Broadaway, Vice President of Human Resources, at 479.308.2287 or vicki.broadaway@achehealth.edu. Arkansas Colleges of Health Education is an equal opportunity employer.
#J-18808-Ljbffr