Digital Marketing Specialist -GoFi
DriveTime, Tempe, AZ, United States
GoFi is an AI‑centric, licensed auto finance company built for a digital‑first world. Built upon an entirely cloud‑based infrastructure, GoFi provides a highly scalable next‑gen lending platform that enables the best brands to deliver the best customer experience. GoFi powers solutions ranging from traditional turn‑down finance arrangements to fully integrated co‑branded finance and digital retail partnerships. GoFi is based in Dallas, TX.
In Short The Digital Marketing Specialist (Specialist, Marketing‑GoFi) will collaborate cross‑functionally to enhance GoFi's brand presence and create cohesive dealer communication assets across email, digital, and web.
In Long
Developing and implementing email marketing strategies, crafting compelling content, designing user‑friendly email templates, and analyzing campaign performance to optimize results
Build upon GoFi's brand presence by partnering with other internal departments
Design creative assets across a range of touchpoints for GoFi's dealer communications (email, print, digital) as well as website pages and landing experiences
Ensure dealer marketing campaigns are effectively managed and measured
Monitor and manage GoFi's net promoter score to ensure a world‑class dealer experience
Serve as the liaison between GoFi sales and vendor support for GoFi promotional merchandise
So What Kind of Folks Are We Looking for?
Excellent verbal and written communication skills. The ability to talk and write with confidence, charisma, and competence for a wide variety of audiences including management.
Passionate and goal‑oriented. We are looking for someone that is enthusiastic about their work and is passionate about not only meeting their goals but exceeding them.
Entrepreneurial spirit. An attitude and approach to thinking that actively seeks out change. You'll need a mindset that embraces critical questioning, innovation, and continuous improvement.
Strategic thinker. We are looking for an individual that takes an insightful, future oriented, open‑minded and proactive approach to thinking.
Operate autonomously. This isn't a "hold your hand" kind of role. We give you autonomy to be creative in your space and do your thing. We need an individual that is self‑motivated to get the work done and do it well.
Agile in a fast‑paced environment. We move, and we move quickly. Thriving in an environment that never stops, is a must.
The Specifics.
College degree preferred
1‑3 years of previous marketing experience required
Experience with UX design tools: Figma preferred
Previous experience partnering with other internal departments
Proficient computer skills with working knowledge of internet and standard business applications such as Microsoft Office; Ability to quickly learn new computer applications as required.
Nice to Haves.
Email platform campaign management experience preferred.
Indirect auto experience.
So What About the Perks? Perks matter
We take a hybrid work approach, finding balance between the benefits of in‑person and work‑from‑home environments. This position has an on‑site expectation of a minimum of three days a week.
Medical, dental, and vision, oh my! DriveTime Family of Brands covers a sizable amount of insurance premiums to ensure our employees receive top‑tier healthcare coverage.
401(K), Company paid life insurance policy, short and long‑term disability coverage to name a few.
Growth Opportunities. You grow, I grow, we all grow! But seriously, DriveTime Family of Brands is committed to providing its employees with every opportunity to grow professionally with roughly over 1,000 employees promoted year over year.
Tuition Reimbursement. We're as passionate about your professional development as you are. With that, we'll put our money where our mouth is.
Wellness Program. Health is wealth! This program includes self‑guided coaching and journeys, cash incentives and discounts on your medical premiums through engaging in fun activities!
Gratitude is Green. We offer competitive pay across the organization, because, well... money matters!
Paid Time Off. Not just lip service: we work hard, to play hard! Paid time off includes (for all full‑time roles) wellness days, holidays, and good ole' fashioned YOU time! For our Part‑timers, don't fear you get some time too... vacation time is available - the more you work, the more you earn!
Hiring is contingent upon successful completion of background and drug screening process. DriveTime is a drug‑free, tobacco‑free workplace and an Equal Opportunity Employer.
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In Short The Digital Marketing Specialist (Specialist, Marketing‑GoFi) will collaborate cross‑functionally to enhance GoFi's brand presence and create cohesive dealer communication assets across email, digital, and web.
In Long
Developing and implementing email marketing strategies, crafting compelling content, designing user‑friendly email templates, and analyzing campaign performance to optimize results
Build upon GoFi's brand presence by partnering with other internal departments
Design creative assets across a range of touchpoints for GoFi's dealer communications (email, print, digital) as well as website pages and landing experiences
Ensure dealer marketing campaigns are effectively managed and measured
Monitor and manage GoFi's net promoter score to ensure a world‑class dealer experience
Serve as the liaison between GoFi sales and vendor support for GoFi promotional merchandise
So What Kind of Folks Are We Looking for?
Excellent verbal and written communication skills. The ability to talk and write with confidence, charisma, and competence for a wide variety of audiences including management.
Passionate and goal‑oriented. We are looking for someone that is enthusiastic about their work and is passionate about not only meeting their goals but exceeding them.
Entrepreneurial spirit. An attitude and approach to thinking that actively seeks out change. You'll need a mindset that embraces critical questioning, innovation, and continuous improvement.
Strategic thinker. We are looking for an individual that takes an insightful, future oriented, open‑minded and proactive approach to thinking.
Operate autonomously. This isn't a "hold your hand" kind of role. We give you autonomy to be creative in your space and do your thing. We need an individual that is self‑motivated to get the work done and do it well.
Agile in a fast‑paced environment. We move, and we move quickly. Thriving in an environment that never stops, is a must.
The Specifics.
College degree preferred
1‑3 years of previous marketing experience required
Experience with UX design tools: Figma preferred
Previous experience partnering with other internal departments
Proficient computer skills with working knowledge of internet and standard business applications such as Microsoft Office; Ability to quickly learn new computer applications as required.
Nice to Haves.
Email platform campaign management experience preferred.
Indirect auto experience.
So What About the Perks? Perks matter
We take a hybrid work approach, finding balance between the benefits of in‑person and work‑from‑home environments. This position has an on‑site expectation of a minimum of three days a week.
Medical, dental, and vision, oh my! DriveTime Family of Brands covers a sizable amount of insurance premiums to ensure our employees receive top‑tier healthcare coverage.
401(K), Company paid life insurance policy, short and long‑term disability coverage to name a few.
Growth Opportunities. You grow, I grow, we all grow! But seriously, DriveTime Family of Brands is committed to providing its employees with every opportunity to grow professionally with roughly over 1,000 employees promoted year over year.
Tuition Reimbursement. We're as passionate about your professional development as you are. With that, we'll put our money where our mouth is.
Wellness Program. Health is wealth! This program includes self‑guided coaching and journeys, cash incentives and discounts on your medical premiums through engaging in fun activities!
Gratitude is Green. We offer competitive pay across the organization, because, well... money matters!
Paid Time Off. Not just lip service: we work hard, to play hard! Paid time off includes (for all full‑time roles) wellness days, holidays, and good ole' fashioned YOU time! For our Part‑timers, don't fear you get some time too... vacation time is available - the more you work, the more you earn!
Hiring is contingent upon successful completion of background and drug screening process. DriveTime is a drug‑free, tobacco‑free workplace and an Equal Opportunity Employer.
#J-18808-Ljbffr