Digital Marketing Manager
ChemPoint, Bellevue, WA, United States
Overview
We value passion, energy, and enthusiasm to ignite transformation in our industry. Start your career journey with ChemPoint! Be part of our team that is transforming the chemical, ingredient, and industrial finished products industry.
Primary Purpose The primary purpose of the Digital Marketing Manager, Personal Care and Nutrition (PCN) is to develop, execute, and report on customer-facing strategic marketing plans and activities in collaboration with suppliers and product management. This role is responsible for the successful implementation of traditional and digital marketing campaigns for ChemPoint to maximize new business.
Success in this role requires prior marketing experience within the personal care and/or nutrition industries, including familiarity with formulation-driven products, supplier collaboration, and customer decision-making in PCN markets.
What You'll Do
Partner with Product Managers, Industry Managers, and Suppliers to develop and report on targeted marketing plans by industry team
Define goals and strategic initiatives
Conduct market analysis
Define customer segments and determine target markets
Build presentation decks and present market insights, analysis, and consultation on the execution of strategic initiatives to supplier partners
Develop value propositions and messaging frameworks
Serve as the marketing lead for Personal Care and Nutrition, translating PCN market insights, formulation trends, and supplier strategies into effective customer-facing campaigns; executes plans to create demand and/or brand awareness
Analyze the most effective marketing channels for strategic execution of product lines and industries
Launch channel activities (SEO, AEO, PPC advertising, email, social media, phone campaigns, etc.) to drive digital engagement, traffic, conversions, and/or market insights
Develop new content to drive customer traffic and conversions for existing and new product lines, industries, and trends
Develop processes and systems to optimize the marketing process and conversion rates
Measure and report on digital and non-digital conversion rates, sales cycle time, and lead generation
Perform other related duties as required or requested
What You'll Need
Bachelor’s degree from a fully accredited four-year institution or equivalent work experience required
5+ years of experience in strategic marketing, management, and direct sales, preferably as a Market Analyst, Technical Salesperson, Product Manager, or equivalent
(Preferred) 3+ years of experience in a technical or business capacity within the personal care and/or food and beverage formulation industries
Strong knowledge and experience using PC and Windows operating systems
Strong knowledge and experience working with MS Office Suite, with advanced Excel skills
Expertise in developing and executing marketing strategies, primarily online across all digital marketing channels
Excellent ability to solve complex and challenging situations
Strong written and verbal communication and active listening skills
Ability to adapt behavior and communication style to effectively interact with others when addressing challenges and objectives
Knowledge of marketing strategies and proper short- and long-term execution
Where You'll Work This is a hybrid role in Bellevue, WA
Pay and Benefits
The salary range for this position is $98,000 - $135,000 annually.
The specific salary offered to a candidate may be influenced by a variety of factors including the candidate’s relevant experience, education, training, certifications, qualifications, and work location.
Available employee benefits include health, vision, dental coverage, along with industry-leading retirement and time off programs.
What You Can Expect
Strong work/life flexibility.
To be surrounded by an inclusive team who is collaborative and committed to the achievement of the company.
To be rewarded for your contributions with a targeted annual company bonus and annual salary reviews.
Competitive pay and benefits.
We are ChemPoint. We are fanatical about every customer and supplier interaction and dedicated to reaching customers and delivering actionable insights to enable producer success. We’re the leader in the marketing, sales, and distribution of specialty and fine chemicals. ChemPoint represents over 70 suppliers and 220 product lines in North America, Latin America, the Middle East, and Africa. We offer a Total Rewards package that includes market aligned pay and incentives as well as a diverse benefits offering to support our employees’ physical, emotional, and financial wellbeing. ChemPoint supports sustainable solutions for the world around us so that we can do our part to help keep our communities healthy, fed, clean, and safe. We are committed to a diverse workforce and a culture of inclusion. Together, we are building a culture that acknowledges and respects the unique experiences, perspectives, and expertise of every employee. Through our dedicated Employee Resource Networks, we provide the development and growth opportunities to empower us to redefine our industry while making a difference in our communities. ChemPoint is an equal opportunity employer. All qualified applicants will receive consideration for employment and will not be discriminated against based on their race, gender, sexual orientation, gender identity, religion, national origin, age, disability, veteran status, or other protected classification.
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Primary Purpose The primary purpose of the Digital Marketing Manager, Personal Care and Nutrition (PCN) is to develop, execute, and report on customer-facing strategic marketing plans and activities in collaboration with suppliers and product management. This role is responsible for the successful implementation of traditional and digital marketing campaigns for ChemPoint to maximize new business.
Success in this role requires prior marketing experience within the personal care and/or nutrition industries, including familiarity with formulation-driven products, supplier collaboration, and customer decision-making in PCN markets.
What You'll Do
Partner with Product Managers, Industry Managers, and Suppliers to develop and report on targeted marketing plans by industry team
Define goals and strategic initiatives
Conduct market analysis
Define customer segments and determine target markets
Build presentation decks and present market insights, analysis, and consultation on the execution of strategic initiatives to supplier partners
Develop value propositions and messaging frameworks
Serve as the marketing lead for Personal Care and Nutrition, translating PCN market insights, formulation trends, and supplier strategies into effective customer-facing campaigns; executes plans to create demand and/or brand awareness
Analyze the most effective marketing channels for strategic execution of product lines and industries
Launch channel activities (SEO, AEO, PPC advertising, email, social media, phone campaigns, etc.) to drive digital engagement, traffic, conversions, and/or market insights
Develop new content to drive customer traffic and conversions for existing and new product lines, industries, and trends
Develop processes and systems to optimize the marketing process and conversion rates
Measure and report on digital and non-digital conversion rates, sales cycle time, and lead generation
Perform other related duties as required or requested
What You'll Need
Bachelor’s degree from a fully accredited four-year institution or equivalent work experience required
5+ years of experience in strategic marketing, management, and direct sales, preferably as a Market Analyst, Technical Salesperson, Product Manager, or equivalent
(Preferred) 3+ years of experience in a technical or business capacity within the personal care and/or food and beverage formulation industries
Strong knowledge and experience using PC and Windows operating systems
Strong knowledge and experience working with MS Office Suite, with advanced Excel skills
Expertise in developing and executing marketing strategies, primarily online across all digital marketing channels
Excellent ability to solve complex and challenging situations
Strong written and verbal communication and active listening skills
Ability to adapt behavior and communication style to effectively interact with others when addressing challenges and objectives
Knowledge of marketing strategies and proper short- and long-term execution
Where You'll Work This is a hybrid role in Bellevue, WA
Pay and Benefits
The salary range for this position is $98,000 - $135,000 annually.
The specific salary offered to a candidate may be influenced by a variety of factors including the candidate’s relevant experience, education, training, certifications, qualifications, and work location.
Available employee benefits include health, vision, dental coverage, along with industry-leading retirement and time off programs.
What You Can Expect
Strong work/life flexibility.
To be surrounded by an inclusive team who is collaborative and committed to the achievement of the company.
To be rewarded for your contributions with a targeted annual company bonus and annual salary reviews.
Competitive pay and benefits.
We are ChemPoint. We are fanatical about every customer and supplier interaction and dedicated to reaching customers and delivering actionable insights to enable producer success. We’re the leader in the marketing, sales, and distribution of specialty and fine chemicals. ChemPoint represents over 70 suppliers and 220 product lines in North America, Latin America, the Middle East, and Africa. We offer a Total Rewards package that includes market aligned pay and incentives as well as a diverse benefits offering to support our employees’ physical, emotional, and financial wellbeing. ChemPoint supports sustainable solutions for the world around us so that we can do our part to help keep our communities healthy, fed, clean, and safe. We are committed to a diverse workforce and a culture of inclusion. Together, we are building a culture that acknowledges and respects the unique experiences, perspectives, and expertise of every employee. Through our dedicated Employee Resource Networks, we provide the development and growth opportunities to empower us to redefine our industry while making a difference in our communities. ChemPoint is an equal opportunity employer. All qualified applicants will receive consideration for employment and will not be discriminated against based on their race, gender, sexual orientation, gender identity, religion, national origin, age, disability, veteran status, or other protected classification.
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