Senior Director, Analytics
dentsu, Detroit, MI, United States
Location : Detroit (must be able to work in the Detroit office 3 days per week)
Job Summary Senior Director, Analytics – Cross Brand. Leads the vision for media measurement and reporting across linear and digital channels, modernizing definitions, insights and communications. Translates complex data into clear executive‑ready stories that drive action and increases the value brands realize from media investment.
Responsibilities
Lead and mentor teams—create clarity, remove barriers, and develop talent through coaching and best‑practice enablement
Lead AI‑enabled report automation—partner with teams to streamline recurring reporting, improve speed/quality, and advance analytics capabilities
Maintain an entrepreneurial, curious mindset—takes smart risks, challenges the status quo, and drives continuous improvement
Provide executive communication and storytelling—translate data into clear, credible, actionable recommendations (written and verbal)
Anticipate and solve problems—identify root causes, mitigate risks, and know when/how to elevate issues
Partner with senior stakeholders across brands, business units and clients to define priorities, success metrics and a scalable measurement approach
Set and drive the cross‑brand analytics roadmap (tools, methods and operating model) to optimize media performance and key marketing outcomes
Own reporting governance—standards, access, maintenance, troubleshooting, deployment—to ensure consistent, reliable reporting across brands
Own cross‑brand intake/triage and support (data issues, access, how‑to, enhancements); prioritize work and manage escalations
Lead cross‑brand communication—align teams on POVs, risks, dependencies, decisions, timelines and deliverable quality
Lead strategic projects and advanced analytics/integrated data solutions (e.g., cross‑channel measurement, addressable, predictive modeling) and ensure operationalization
Drive test‑and‑learn initiatives (measurement plans, test design, interpretation) to answer key business questions quickly
Evaluate new tools/technologies, define fit within the analytics stack and guide adoption via documentation, training and change management
Prepare and deliver executive‑level presentations/readouts for internal and external stakeholders
Champion a data‑driven culture; stay current on media, measurement and privacy changes, and technological trends
Qualifications & Skills
Bachelor’s degree required; master’s preferred (analytics, data science, computer science, marketing/advertising, business, engineering, or applied statistics/mathematics)
8+ years in analytics supporting digital media and/or marketing measurement (progressive responsibility)
4+ years people management experience (direct leadership and/or leading managers) preferred
Advanced knowledge of digital media analytics, measurement frameworks and dashboard/data‑visualization tools
Working knowledge of statistics and experimentation (A/B, MVT; sample sizing; significance; regression/forecasting; lift analysis)
Ability to integrate data sources, assess data quality and apply data to activation, measurement and strategic decisioning
Proven cross‑functional technical project leadership; aligns stakeholders (technology, creative, UX, media planning/investment, programmatic) to client priorities
Client‑facing leadership: translate complex insights into clear, executive‑ready recommendations; lead readouts and working sessions
Comfort shaping and supporting business development tied to AI/ML, automation and advanced analytics opportunities
Ad tech and analytics platforms experience (e.g., CM360, Adobe Analytics, social platform analytics)
Advanced Excel and PowerPoint; MS Office proficiency
Experience with AI tools (e.g., Copilot, Claude, Gemini) and automation
Power BI preferred; SQL and Python preferred
Benefits
Medical, vision and dental insurance
Life insurance
Short‑term and long‑term disability insurance
401(k) plan
Flexible paid time off
At least 15 paid holidays per year
Paid sick and safe leave
Paid parental leave
Annual salary range for this position is $119,000–$172,000.
Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex, sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status or any other basis protected under applicable federal, state or local law.
Dentsu is committed to providing reasonable accommodation to individuals with disabilities and disabled veterans. If you require accommodations, please contact us at ApplicantAccommodations@dentsu.com.
#J-18808-Ljbffr
Job Summary Senior Director, Analytics – Cross Brand. Leads the vision for media measurement and reporting across linear and digital channels, modernizing definitions, insights and communications. Translates complex data into clear executive‑ready stories that drive action and increases the value brands realize from media investment.
Responsibilities
Lead and mentor teams—create clarity, remove barriers, and develop talent through coaching and best‑practice enablement
Lead AI‑enabled report automation—partner with teams to streamline recurring reporting, improve speed/quality, and advance analytics capabilities
Maintain an entrepreneurial, curious mindset—takes smart risks, challenges the status quo, and drives continuous improvement
Provide executive communication and storytelling—translate data into clear, credible, actionable recommendations (written and verbal)
Anticipate and solve problems—identify root causes, mitigate risks, and know when/how to elevate issues
Partner with senior stakeholders across brands, business units and clients to define priorities, success metrics and a scalable measurement approach
Set and drive the cross‑brand analytics roadmap (tools, methods and operating model) to optimize media performance and key marketing outcomes
Own reporting governance—standards, access, maintenance, troubleshooting, deployment—to ensure consistent, reliable reporting across brands
Own cross‑brand intake/triage and support (data issues, access, how‑to, enhancements); prioritize work and manage escalations
Lead cross‑brand communication—align teams on POVs, risks, dependencies, decisions, timelines and deliverable quality
Lead strategic projects and advanced analytics/integrated data solutions (e.g., cross‑channel measurement, addressable, predictive modeling) and ensure operationalization
Drive test‑and‑learn initiatives (measurement plans, test design, interpretation) to answer key business questions quickly
Evaluate new tools/technologies, define fit within the analytics stack and guide adoption via documentation, training and change management
Prepare and deliver executive‑level presentations/readouts for internal and external stakeholders
Champion a data‑driven culture; stay current on media, measurement and privacy changes, and technological trends
Qualifications & Skills
Bachelor’s degree required; master’s preferred (analytics, data science, computer science, marketing/advertising, business, engineering, or applied statistics/mathematics)
8+ years in analytics supporting digital media and/or marketing measurement (progressive responsibility)
4+ years people management experience (direct leadership and/or leading managers) preferred
Advanced knowledge of digital media analytics, measurement frameworks and dashboard/data‑visualization tools
Working knowledge of statistics and experimentation (A/B, MVT; sample sizing; significance; regression/forecasting; lift analysis)
Ability to integrate data sources, assess data quality and apply data to activation, measurement and strategic decisioning
Proven cross‑functional technical project leadership; aligns stakeholders (technology, creative, UX, media planning/investment, programmatic) to client priorities
Client‑facing leadership: translate complex insights into clear, executive‑ready recommendations; lead readouts and working sessions
Comfort shaping and supporting business development tied to AI/ML, automation and advanced analytics opportunities
Ad tech and analytics platforms experience (e.g., CM360, Adobe Analytics, social platform analytics)
Advanced Excel and PowerPoint; MS Office proficiency
Experience with AI tools (e.g., Copilot, Claude, Gemini) and automation
Power BI preferred; SQL and Python preferred
Benefits
Medical, vision and dental insurance
Life insurance
Short‑term and long‑term disability insurance
401(k) plan
Flexible paid time off
At least 15 paid holidays per year
Paid sick and safe leave
Paid parental leave
Annual salary range for this position is $119,000–$172,000.
Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex, sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status or any other basis protected under applicable federal, state or local law.
Dentsu is committed to providing reasonable accommodation to individuals with disabilities and disabled veterans. If you require accommodations, please contact us at ApplicantAccommodations@dentsu.com.
#J-18808-Ljbffr