Creative Strategist
Eloelo, Montgomery, AL, United States
Creative and insight-driven storyteller with 3–5 years of experience in scriptwriting and content strategy for digital-first platforms. Specialised in crafting high-engagement, culturally rooted narratives for Tier-2 and Tier-3 audiences. Strong ability to blend entertainment with brand storytelling, especially in short-form and microdrama formats.
CORE EXPERTISE
Short-form Scriptwriting (Microdrama, Ads, Social Video)
Brand Storytelling & Voice Building
Localisation (Hindi, Hinglish, Regional Nuance)
Campaign Ideation & Creative Direction
Cross-functional Collaboration
PROFESSIONAL EXPERIENCE [Current / Last Company]
Creative Producer / Scriptwriter | [Duration]
Content Strategy & Storytelling
Designed and executed content strategies for short-form video, social media, and ad campaigns targeting mass Indian audiences.
Crafted engaging scripts with strong hooks, emotional arcs, and high retention value, aligned with platform consumption behaviour.
Developed scalable storytelling formats (episodic / microdrama) to drive repeat engagement.
Audience & Cultural Insights
Conducted deep research on Tier-2 and Tier-3 audience behaviour, preferences, and cultural nuances.
Translated insights into relatable narratives using local humour, dialects, and culturally relevant themes.
Brand & Messaging Alignment
Collaborated with marketing, product, and design teams to ensure consistency in tone, messaging, and brand voice.
Adapted brand communication into compelling, audience-first storytelling formats.
Localised national/global campaigns to suit regional audiences, improving relatability and performance.
Integrated Hinglish and regional storytelling styles to enhance audience connect.
Delivered high-quality, error-free scripts and copy under tight timelines.
Maintained strong editorial standards across all content outputs.
KEY IMPACT
Created high-performing content pieces with
X+ views/engagement uplift of X%
Built or contributed to
viral/repeatable content formats
Improved
audience retention and relatability through localised storytelling
LANGUAGES
Hinglish / Regional Adaptation (Advanced)
WHY STORYTV Passionate about building binge-worthy microdrama content that resonates with India’s emerging digital audience. Excited to combine storytelling craft with data-backed insights to create scalable, high-impact content formats for StoryTV.
WHAT SETS ME APART
Strong mix of
creative storytelling + strategic thinking
Ability to
turn insights into high-performing content formats
Experience in
fast-paced, content-heavy environments
#J-18808-Ljbffr
CORE EXPERTISE
Short-form Scriptwriting (Microdrama, Ads, Social Video)
Brand Storytelling & Voice Building
Localisation (Hindi, Hinglish, Regional Nuance)
Campaign Ideation & Creative Direction
Cross-functional Collaboration
PROFESSIONAL EXPERIENCE [Current / Last Company]
Creative Producer / Scriptwriter | [Duration]
Content Strategy & Storytelling
Designed and executed content strategies for short-form video, social media, and ad campaigns targeting mass Indian audiences.
Crafted engaging scripts with strong hooks, emotional arcs, and high retention value, aligned with platform consumption behaviour.
Developed scalable storytelling formats (episodic / microdrama) to drive repeat engagement.
Audience & Cultural Insights
Conducted deep research on Tier-2 and Tier-3 audience behaviour, preferences, and cultural nuances.
Translated insights into relatable narratives using local humour, dialects, and culturally relevant themes.
Brand & Messaging Alignment
Collaborated with marketing, product, and design teams to ensure consistency in tone, messaging, and brand voice.
Adapted brand communication into compelling, audience-first storytelling formats.
Localised national/global campaigns to suit regional audiences, improving relatability and performance.
Integrated Hinglish and regional storytelling styles to enhance audience connect.
Delivered high-quality, error-free scripts and copy under tight timelines.
Maintained strong editorial standards across all content outputs.
KEY IMPACT
Created high-performing content pieces with
X+ views/engagement uplift of X%
Built or contributed to
viral/repeatable content formats
Improved
audience retention and relatability through localised storytelling
LANGUAGES
Hinglish / Regional Adaptation (Advanced)
WHY STORYTV Passionate about building binge-worthy microdrama content that resonates with India’s emerging digital audience. Excited to combine storytelling craft with data-backed insights to create scalable, high-impact content formats for StoryTV.
WHAT SETS ME APART
Strong mix of
creative storytelling + strategic thinking
Ability to
turn insights into high-performing content formats
Experience in
fast-paced, content-heavy environments
#J-18808-Ljbffr