Growth Marketing Manager, eCommerce
Face Reality Skincare, San Ramon, CA, United States
About the role
We’re looking for a results‑driven eCommerce Growth Marketer to own and accelerate online revenue across our DTC and B2B channels. This role sits at the intersection of digital marketing, merchandising, and data‑driven testing—responsible for identifying growth opportunities, executing experiments, and scaling what works. You’ll operate in a complex environment with multiple SKUs, audiences, price tiers, and promotional constraints, partnering cross‑functionally with brand, product, sales, and analytics teams to drive acquisition, conversion, and retention while maintaining brand integrity. This is an ideal role for someone who is analytical, creative, and operationally strong—equally comfortable digging into data and launching campaigns. This role will report to Senior Director of Growth and Innovation.
Hybrid position working out of our San Ramon office Tuesday‑Thursday and remotely Mondays and Fridays. This position is not eligible for visa sponsorship. Candidates must have authorization to work in the US without current or future sponsorship.
RESPONSIBILITIES Revenue Growth and Optimization
Own eCommerce growth levers across B2C and B2B shopping experiences, with accountability for traffic, conversion rate, AOV, repeat purchase, and LTV
Identify, prioritize, and execute growth opportunities and new growth levers through customer insights, testing, and funnel analysis
eCommerce and Channel Optimization
Develop offers, bundles, and promotions tailored to distinct customer segments
Partner with other marketing channels to maximize revenue efficiency and on‑site conversion
Ensure landing pages, offers, and user journeys are optimized to capture high‑intent traffic
Collaborate on forecasting and scenario modeling tied to promotions
Website and Conversion Optimization
Own ongoing CRO strategy: landing pages, PDP optimization, bundles, quizzes, promotions, gated experiences and checkout improvements. Partner with digital product to bring strategy through to launch
Partner with creative and brand teams to ensure high‑performing, on‑brand experiences
Lead A/B testing with clear hypotheses, learnings, and rollout plans
B2B Channel Growth
Fuel professional funnel growth, including education‑driven conversion, gated access, and reorder behavior
Develop strategies tailored to different professional segments
Collaborate with sales, education, and operations to align incentives and offers
Analytics, Insights & Executive Communication
Provide actionable insights and performance reporting to executive leadership
Requirements and Qualifications
5+ years of hands‑on eCommerce and digital marketing experience
Proven success driving growth in a $50M+ revenue environment
Well‑versed in tools & platforms such as Google Analytics, Shopify, and Excel
Strong understanding of SEO, conversion optimization, and funnel analysis
Experience supporting both B2C and B2B customer journeys preferred
Strong written and verbal communication skills
Highly analytical, structured thinker with strong prioritization skills
Effective in operating with multiple stakeholders and competing priorities
Bachelor’s degree in relevant field preferred
Benefits
Partake in and contribute to a high‑growth brand journey
Be part of a high performing growing team
Contribute to executing initiatives across professional channels
Physical Demands
Must be able to lift and carry objects weighing up to 25 pounds
Ability to stand, walk, and bend for extended periods
Excellent hand‑eye coordination and manual dexterity
Ability to move around the office including stooping, crouching, and/or kneeling to troubleshoot issues
Must possess a valid driver’s license and have a clean driving record
Ability to perform repetitive tasks with accuracy and attention to detail
Must be able to communicate effectively in verbal and written form
Comfortable lifting, pushing, and pulling equipment and materials
Comfortable using a computer, keyboard, and mouse
Salary $105k - $115k, plus yearly bonus, award units, and comprehensive benefits package
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Hybrid position working out of our San Ramon office Tuesday‑Thursday and remotely Mondays and Fridays. This position is not eligible for visa sponsorship. Candidates must have authorization to work in the US without current or future sponsorship.
RESPONSIBILITIES Revenue Growth and Optimization
Own eCommerce growth levers across B2C and B2B shopping experiences, with accountability for traffic, conversion rate, AOV, repeat purchase, and LTV
Identify, prioritize, and execute growth opportunities and new growth levers through customer insights, testing, and funnel analysis
eCommerce and Channel Optimization
Develop offers, bundles, and promotions tailored to distinct customer segments
Partner with other marketing channels to maximize revenue efficiency and on‑site conversion
Ensure landing pages, offers, and user journeys are optimized to capture high‑intent traffic
Collaborate on forecasting and scenario modeling tied to promotions
Website and Conversion Optimization
Own ongoing CRO strategy: landing pages, PDP optimization, bundles, quizzes, promotions, gated experiences and checkout improvements. Partner with digital product to bring strategy through to launch
Partner with creative and brand teams to ensure high‑performing, on‑brand experiences
Lead A/B testing with clear hypotheses, learnings, and rollout plans
B2B Channel Growth
Fuel professional funnel growth, including education‑driven conversion, gated access, and reorder behavior
Develop strategies tailored to different professional segments
Collaborate with sales, education, and operations to align incentives and offers
Analytics, Insights & Executive Communication
Provide actionable insights and performance reporting to executive leadership
Requirements and Qualifications
5+ years of hands‑on eCommerce and digital marketing experience
Proven success driving growth in a $50M+ revenue environment
Well‑versed in tools & platforms such as Google Analytics, Shopify, and Excel
Strong understanding of SEO, conversion optimization, and funnel analysis
Experience supporting both B2C and B2B customer journeys preferred
Strong written and verbal communication skills
Highly analytical, structured thinker with strong prioritization skills
Effective in operating with multiple stakeholders and competing priorities
Bachelor’s degree in relevant field preferred
Benefits
Partake in and contribute to a high‑growth brand journey
Be part of a high performing growing team
Contribute to executing initiatives across professional channels
Physical Demands
Must be able to lift and carry objects weighing up to 25 pounds
Ability to stand, walk, and bend for extended periods
Excellent hand‑eye coordination and manual dexterity
Ability to move around the office including stooping, crouching, and/or kneeling to troubleshoot issues
Must possess a valid driver’s license and have a clean driving record
Ability to perform repetitive tasks with accuracy and attention to detail
Must be able to communicate effectively in verbal and written form
Comfortable lifting, pushing, and pulling equipment and materials
Comfortable using a computer, keyboard, and mouse
Salary $105k - $115k, plus yearly bonus, award units, and comprehensive benefits package
#J-18808-Ljbffr