Building Automation- Marketing Services Leader
Honeywell, Minneapolis, MN, United States
Job Description
As the Building Automation – Marketing Services Leader at Honeywell, you will be accountable for developing and executing customer marketing strategies to drive customer engagement, loyalty, and business growth. You will collaborate with cross‑functional teams to understand customer needs and deliver targeted campaigns.
The Building Automation – Marketing Services Leader is a strategic leadership role responsible for driving customer engagement and loyalty through innovative marketing strategies. As the Director of Customer Marketing, you will lead a team in developing and executing customer‑centric marketing initiatives that align with business objectives, and collaborate closely with sales, product management and other stakeholders.
You will report directly to the Senior Director Customer Marketing and will work out of either the Atlanta, GA, Plymouth, MN, or Charlotte, NC location on a hybrid work schedule.
Responsibilities
Lead the development and execution of customer‑centric marketing strategies to drive customer engagement and loyalty
Collaborate with cross‑functional teams to understand customer needs and develop targeted marketing campaigns
Analyze market trends and customer data to identify growth opportunities
Set the strategic direction for customer marketing
Develop and manage the customer marketing budget
Oversee marketing programs including email campaigns, social media promotions, and customer events
Monitor and report on the effectiveness of marketing campaigns
Manage the customer journey and ensure a seamless experience
Utilize marketing automation tools and CRM systems
Lead and inspire a team of customer marketing professionals
Set clear goals and objectives for the team
Stay up to date with industry trends
Collaborate with creative services
Manage relationships with external vendors and agencies
Qualifications
Minimum of 8 years of experience in customer marketing or related roles, with a proven track record of developing and executing successful marketing strategies
Strong leadership skills with the ability to lead and inspire a team
Excellent communication and interpersonal skills, with the ability to build relationships and effectively convey ideas
Strong analytical mindset with the ability to interpret data and make data‑driven decisions
Experience with marketing automation tools and CRM systems
Results‑oriented mindset with a focus on achieving measurable outcomes and exceeding targets
Passion for marketing and staying up‑to‑date with industry trends
Bachelor’s degree in Marketing, Business, or a related field
Master’s degree in Marketing or Business Administration (preferred)
Dynamic and self‑motivated individuals who thrive in a fast‑paced environment
Teamwork and collaboration, as we believe the best results are achieved through collective effort
Innovative and creative thinking, as we encourage new ideas and approaches to drive continuous improvement
Eager to learn and adapt to new technologies, staying at the forefront of industry advancements
Customer‑centric mindset, prioritizing understanding and meeting the needs of our customers
Strong problem‑solving skills, tackling complex challenges and finding effective solutions
Salary The annual base salary range for this position is $165,000–$200,000. Honeywell considers various factors when extending an offer, including but not limited to the scope and responsibilities of the position, the candidate’s work experience, education and training, key skills, and market and business considerations.
Benefits Honeywell employees are eligible for a comprehensive benefits package, including employer‑subsidized Medical, Dental, Vision, and Life Insurance; Short‑Term and Long‑Term Disability; 401(k) match; Flexible Spending Accounts; Health Savings Accounts; Employee Assistance Program; and Educational Assistance. Additional benefits include Parental Leave, Paid Time Off (vacation, personal business, sick time, and parental leave), and 12 paid holidays.
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The Building Automation – Marketing Services Leader is a strategic leadership role responsible for driving customer engagement and loyalty through innovative marketing strategies. As the Director of Customer Marketing, you will lead a team in developing and executing customer‑centric marketing initiatives that align with business objectives, and collaborate closely with sales, product management and other stakeholders.
You will report directly to the Senior Director Customer Marketing and will work out of either the Atlanta, GA, Plymouth, MN, or Charlotte, NC location on a hybrid work schedule.
Responsibilities
Lead the development and execution of customer‑centric marketing strategies to drive customer engagement and loyalty
Collaborate with cross‑functional teams to understand customer needs and develop targeted marketing campaigns
Analyze market trends and customer data to identify growth opportunities
Set the strategic direction for customer marketing
Develop and manage the customer marketing budget
Oversee marketing programs including email campaigns, social media promotions, and customer events
Monitor and report on the effectiveness of marketing campaigns
Manage the customer journey and ensure a seamless experience
Utilize marketing automation tools and CRM systems
Lead and inspire a team of customer marketing professionals
Set clear goals and objectives for the team
Stay up to date with industry trends
Collaborate with creative services
Manage relationships with external vendors and agencies
Qualifications
Minimum of 8 years of experience in customer marketing or related roles, with a proven track record of developing and executing successful marketing strategies
Strong leadership skills with the ability to lead and inspire a team
Excellent communication and interpersonal skills, with the ability to build relationships and effectively convey ideas
Strong analytical mindset with the ability to interpret data and make data‑driven decisions
Experience with marketing automation tools and CRM systems
Results‑oriented mindset with a focus on achieving measurable outcomes and exceeding targets
Passion for marketing and staying up‑to‑date with industry trends
Bachelor’s degree in Marketing, Business, or a related field
Master’s degree in Marketing or Business Administration (preferred)
Dynamic and self‑motivated individuals who thrive in a fast‑paced environment
Teamwork and collaboration, as we believe the best results are achieved through collective effort
Innovative and creative thinking, as we encourage new ideas and approaches to drive continuous improvement
Eager to learn and adapt to new technologies, staying at the forefront of industry advancements
Customer‑centric mindset, prioritizing understanding and meeting the needs of our customers
Strong problem‑solving skills, tackling complex challenges and finding effective solutions
Salary The annual base salary range for this position is $165,000–$200,000. Honeywell considers various factors when extending an offer, including but not limited to the scope and responsibilities of the position, the candidate’s work experience, education and training, key skills, and market and business considerations.
Benefits Honeywell employees are eligible for a comprehensive benefits package, including employer‑subsidized Medical, Dental, Vision, and Life Insurance; Short‑Term and Long‑Term Disability; 401(k) match; Flexible Spending Accounts; Health Savings Accounts; Employee Assistance Program; and Educational Assistance. Additional benefits include Parental Leave, Paid Time Off (vacation, personal business, sick time, and parental leave), and 12 paid holidays.
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