Zingerman's Training Marketing and Business Development Manager
Zingerman's Coffee Company, Ann Arbor, MI, United States
Description
Marketing and Business Development Manager
Full-Time, Salaried Position, 40 hours/week in Ann Arbor, MI;
4 days in the office, 1 day hybrid, primarily 9-5, M-F
Compensation: $65,000-$70,000 plus benefits
Performance Expectations
Leads ZingTrain’s sales and marketing efforts, developing and executing a content-rich, value-added strategy that is focused on maintaining and growing sales
Collaborates with ZingTrain managing partners and Zingerman’s co-founder to establish ZingTrain’s voice and alignment on messaging
Builds and optimizes repeatable, data-informed marketing systems to drive consistent and measurable growth
Builds and deepens relationships with current and prospective ZingTrain clients, using every interaction to strengthen community and drive future sales.
Responsible for developing ZingTrain’s annual Marketing Plan and (together with the rest of the ZingTrain team) for meeting ZingTrain’s annual Sales and Profit Goals
Essential Job Functions
Designs, documents, and manages marketing processes (campaign planning, execution, reporting) using repeatable frameworks
Increases ZingTrain’s lead magnets by growing ZingTrain’s e-news list, social followers, website visitors, and conversions
Researches and identifies target audiences, industries, and ideal customer profiles
Tracks, analyzes, and reports on key performance indicators, both weekly and monthly
Builds and optimizes marketing workflows to improve lead nurturing, segmentation, and campaign automation
Communicates regularly with ZingTrain’s clients through a variety of media, including email, video, webinars, and LinkedIn
Creates accurate and compelling copy for ZingTrain product listings, e-newsletters, and client stories
Publicizes and promotes special ZingTrain events, including off-site workshops and book-signing events
Actively suggests and implements sales ideas in collaboration with trainers for ways we can connect with clients at a variety of points in their customer journey
Define the webinar strategy as a lead generator tool including ZingTrain’s monthly free webinars: recommending topics, coordinating presenters, collaborating on webinar slides, and facilitating the sessions with the intention of selling for the future
Regularly attends networking opportunities and suggests ways for ZingTrain to be involved in the community
Implements standard operating procedures (SOPs) for recurring marketing activities
Coordinates ZingTrain’s social media presence with members of the ZingTrain team
Provides great customer service to potential and existing clients and co-workers
Regularly updates ZingTrain’s website
Additional Job Functions
Is an active member of the Zingerman’s Community of Businesses Marketing group, regularly collaborating with other Zingerman’s businesses
Participates in weekly huddles/meetings and owns at least one line on the ZingTrain Open Book Management scoreboard
Coordinates supplemental marketing efforts with Zingerman’s Creative Services and outside vendors, as needed
Along with all ZingTrain staff, answers ZingTrain phones and in-box inquiries, as needed
Skills/Experience
Proven experience developing and executing marketing strategies that drive lead generation and revenue growth
Experience with marketing analytics and automation tools - required
Strong writing skills and a proven track record of generating compelling product copy and content on a timeline – required
Detail-oriented with strong organizational skills - required
Demonstrated relationship-building skills - required
Strong analytical and problem-solving skills - required
Proven examples of impeccable follow-through and effective communication with clients and co-workers – required
Proficiency with using Google Workspace (Gmail, Calendar, Docs, Slides), Hubspot, Wordpress, Shopify, HTML (basic coding) - strongly preferred
Hubspot inbound marketing certification – desirable
Operational experience in a Zingerman’s business - desirable
Photography and video experience - desirable
Personal Characteristics
High levels of energy and enthusiasm
Enjoys meeting, connecting, and talking with people
Is excited about selling!
Demonstrates an entrepreneurial and continuous improvement mindset
Prefers to work within a structure/plan but able to make on-the-spot changes as needed
Works well as a part of a team and is willing to switch between leading and following as needed
#J-18808-Ljbffr
Full-Time, Salaried Position, 40 hours/week in Ann Arbor, MI;
4 days in the office, 1 day hybrid, primarily 9-5, M-F
Compensation: $65,000-$70,000 plus benefits
Performance Expectations
Leads ZingTrain’s sales and marketing efforts, developing and executing a content-rich, value-added strategy that is focused on maintaining and growing sales
Collaborates with ZingTrain managing partners and Zingerman’s co-founder to establish ZingTrain’s voice and alignment on messaging
Builds and optimizes repeatable, data-informed marketing systems to drive consistent and measurable growth
Builds and deepens relationships with current and prospective ZingTrain clients, using every interaction to strengthen community and drive future sales.
Responsible for developing ZingTrain’s annual Marketing Plan and (together with the rest of the ZingTrain team) for meeting ZingTrain’s annual Sales and Profit Goals
Essential Job Functions
Designs, documents, and manages marketing processes (campaign planning, execution, reporting) using repeatable frameworks
Increases ZingTrain’s lead magnets by growing ZingTrain’s e-news list, social followers, website visitors, and conversions
Researches and identifies target audiences, industries, and ideal customer profiles
Tracks, analyzes, and reports on key performance indicators, both weekly and monthly
Builds and optimizes marketing workflows to improve lead nurturing, segmentation, and campaign automation
Communicates regularly with ZingTrain’s clients through a variety of media, including email, video, webinars, and LinkedIn
Creates accurate and compelling copy for ZingTrain product listings, e-newsletters, and client stories
Publicizes and promotes special ZingTrain events, including off-site workshops and book-signing events
Actively suggests and implements sales ideas in collaboration with trainers for ways we can connect with clients at a variety of points in their customer journey
Define the webinar strategy as a lead generator tool including ZingTrain’s monthly free webinars: recommending topics, coordinating presenters, collaborating on webinar slides, and facilitating the sessions with the intention of selling for the future
Regularly attends networking opportunities and suggests ways for ZingTrain to be involved in the community
Implements standard operating procedures (SOPs) for recurring marketing activities
Coordinates ZingTrain’s social media presence with members of the ZingTrain team
Provides great customer service to potential and existing clients and co-workers
Regularly updates ZingTrain’s website
Additional Job Functions
Is an active member of the Zingerman’s Community of Businesses Marketing group, regularly collaborating with other Zingerman’s businesses
Participates in weekly huddles/meetings and owns at least one line on the ZingTrain Open Book Management scoreboard
Coordinates supplemental marketing efforts with Zingerman’s Creative Services and outside vendors, as needed
Along with all ZingTrain staff, answers ZingTrain phones and in-box inquiries, as needed
Skills/Experience
Proven experience developing and executing marketing strategies that drive lead generation and revenue growth
Experience with marketing analytics and automation tools - required
Strong writing skills and a proven track record of generating compelling product copy and content on a timeline – required
Detail-oriented with strong organizational skills - required
Demonstrated relationship-building skills - required
Strong analytical and problem-solving skills - required
Proven examples of impeccable follow-through and effective communication with clients and co-workers – required
Proficiency with using Google Workspace (Gmail, Calendar, Docs, Slides), Hubspot, Wordpress, Shopify, HTML (basic coding) - strongly preferred
Hubspot inbound marketing certification – desirable
Operational experience in a Zingerman’s business - desirable
Photography and video experience - desirable
Personal Characteristics
High levels of energy and enthusiasm
Enjoys meeting, connecting, and talking with people
Is excited about selling!
Demonstrates an entrepreneurial and continuous improvement mindset
Prefers to work within a structure/plan but able to make on-the-spot changes as needed
Works well as a part of a team and is willing to switch between leading and following as needed
#J-18808-Ljbffr