Growth Marketing Lead (Freelance)
Project Healthy Minds, New York, NY, United States
About Project Healthy Minds
Project Healthy Minds is a mental health tech non‑profit startup pioneering a first‑of‑its‑kind model: applying technology to address the growing mental health crisis. We believe it should be as easy to find mental health services as to book a flight or a restaurant reservation. That’s why we’re building the world’s first digital marketplace for finding mental‑health services that fit you.
Learn more at projecthealthyminds.com and follow us on social media @projecthealthyminds.
About the Role We’re looking for a Growth Marketing Lead to own the strategy and execution of cross‑platform marketing campaigns that drive adoption of Project Healthy Minds’ digital marketplace. This role turns awareness into action by translating product updates, research, partnerships, and cultural moments into coordinated campaigns that increase traffic and marketplace usage. You will manage our cross‑platform content calendar, create platform‑native storytelling, and grow engagement across social platforms. In parallel, you’ll build the analytics foundation that enables smarter decisions by creating dashboards, analyzing performance, identifying opportunities, and carrying them into action. This is a hands‑on role for a scrappy, strategic operator who can move fluidly from planning to execution. You’ll partner closely with our creative and design team to bring campaigns to life while owning cross‑channel marketing orchestration. This role reports to the Senior Advisor & Chief Marketing Officer and works closely with leadership, creative, product, and partnerships teams. It will work in close partnership with team members contributing to social and campaign efforts, helping connect their work to coordinated growth strategies and measurable outcomes.
Details
Approx. 50‑60 hours per month
Hybrid: 1 day per week in person in the NYC office (preferred)
Reports to the Senior Advisor & CMO
How You’ll Contribute
Lead strategy and execution of cross‑platform campaigns driving impressions and marketplace adoption
Develop channel plans and content calendars aligned to reach and traffic goals
Create and publish platform‑native social content in collaboration with PHM’s creative team
Translate product updates, research, and partnerships into coordinated marketing moments
Grow and engage PHM’s social community
Build and maintain a practical cross‑channel performance dashboard
Conduct regular performance analysis and identify opportunities to improve reach and conversion
Partner with the Creator & Talent Partnerships Lead to amplify traffic‑driving collaborations
Support email marketing initiatives as needed
Our Ideal Candidate
Demonstrated track record developing and executing cross‑channel marketing campaigns
Strong content strategy and calendaring experience; hands‑on social media management required
Excellent copywriting skills and ability to create compelling, platform‑native content
Strong digital marketing analytics fluency; comfortable building dashboards and translating data into decisions
Experience collaborating closely with creative and design teams
Experience with email marketing strategy and execution preferred
Familiarity with using AI tools to support marketing strategy, content creation, and performance analysis preferred
Ability to operate independently in a lean, fast‑moving environment
Passion for mission‑driven work
The hourly rate for this role is between $80 and $100, depending on experience, skills, and other relevant considerations.
Due to the high volume of applications received, only those selected for an interview will be contacted.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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Learn more at projecthealthyminds.com and follow us on social media @projecthealthyminds.
About the Role We’re looking for a Growth Marketing Lead to own the strategy and execution of cross‑platform marketing campaigns that drive adoption of Project Healthy Minds’ digital marketplace. This role turns awareness into action by translating product updates, research, partnerships, and cultural moments into coordinated campaigns that increase traffic and marketplace usage. You will manage our cross‑platform content calendar, create platform‑native storytelling, and grow engagement across social platforms. In parallel, you’ll build the analytics foundation that enables smarter decisions by creating dashboards, analyzing performance, identifying opportunities, and carrying them into action. This is a hands‑on role for a scrappy, strategic operator who can move fluidly from planning to execution. You’ll partner closely with our creative and design team to bring campaigns to life while owning cross‑channel marketing orchestration. This role reports to the Senior Advisor & Chief Marketing Officer and works closely with leadership, creative, product, and partnerships teams. It will work in close partnership with team members contributing to social and campaign efforts, helping connect their work to coordinated growth strategies and measurable outcomes.
Details
Approx. 50‑60 hours per month
Hybrid: 1 day per week in person in the NYC office (preferred)
Reports to the Senior Advisor & CMO
How You’ll Contribute
Lead strategy and execution of cross‑platform campaigns driving impressions and marketplace adoption
Develop channel plans and content calendars aligned to reach and traffic goals
Create and publish platform‑native social content in collaboration with PHM’s creative team
Translate product updates, research, and partnerships into coordinated marketing moments
Grow and engage PHM’s social community
Build and maintain a practical cross‑channel performance dashboard
Conduct regular performance analysis and identify opportunities to improve reach and conversion
Partner with the Creator & Talent Partnerships Lead to amplify traffic‑driving collaborations
Support email marketing initiatives as needed
Our Ideal Candidate
Demonstrated track record developing and executing cross‑channel marketing campaigns
Strong content strategy and calendaring experience; hands‑on social media management required
Excellent copywriting skills and ability to create compelling, platform‑native content
Strong digital marketing analytics fluency; comfortable building dashboards and translating data into decisions
Experience collaborating closely with creative and design teams
Experience with email marketing strategy and execution preferred
Familiarity with using AI tools to support marketing strategy, content creation, and performance analysis preferred
Ability to operate independently in a lean, fast‑moving environment
Passion for mission‑driven work
The hourly rate for this role is between $80 and $100, depending on experience, skills, and other relevant considerations.
Due to the high volume of applications received, only those selected for an interview will be contacted.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
#J-18808-Ljbffr