Content Marketing Lead - Industry Verticals
Logitech, San Jose, CA, United States
Team & Role
Be part of the team redefining how Logitech wins in high-growth vertical industries. As a Content Marketing Lead on the Verticals Business Accelerator team, you’ll bring innovative technology solutions to life through compelling, industry-specific storytelling that resonates with IT leaders across education, government, and healthcare. This is a high-impact role at the intersection of strategy and storytelling—where you’ll translate product capabilities into clear, differentiated use cases, shape how Logitech shows up in key verticals, and partner across teams to deliver cohesive, high-impact marketing initiatives on a global scale.
Your Contribution Be Yourself. Be Open. Stay Hungry and Humble. Collaborate. Challenge. Decide and just Do. Share in our passion for Equality and Environment. These are the behaviors you’ll need for success at Logitech.
In this role your key responsibilities will be:
Content Development & Execution
Develop and produce key marketing assets (presentations, articles, thought leaders, webinars, case studies, product datasheets / solutions guides, web pages, emails, and videos)
Create clear briefs and work closely with internal teams and external agencies to ensure deliverables meet objectives
Ensure all content is delivered on time, aligned to campaign needs, and meets brand standards
Optimize content for discoverability and performance, ensuring alignment with SEO best practices and emerging LLM/AE optimization (LLMO) strategies to maximize visibility and impact across search and AI-driven experiences
Editorial Ownership (AI + Human Content)
Act as the primary editor across vertical content, refining messaging for clarity, accuracy, and impact
Review and elevate AI-generated writing, transforming drafts into polished, audience-ready materials
Ensure consistency in tone, voice, and messaging across all assets
Vertical Storytelling & Use Case Development
Translate product features and capabilities into clear, compelling use cases for Education, Government, and Healthcare audiences
Adapt messaging to reflect real-world applications and industry-specific terminology
Ensure content resonates with IT decision-makers and aligns to vertical priorities
Video & Multimedia Execution
Script and storyboard video assets and partner with production teams to ensure high-quality execution
Review and provide feedback on video and multimedia deliverables to ensure alignment with messaging
Content Adaptation & Localization
Repurpose existing product and thought leadership content into vertical-specific versions
Partner with teams to ensure content is accurate, relevant, and appropriately tailored for each audience
Project Management & Coordination
Manage the editorial calendar and coordinate content development across stakeholders
Track progress, follow up on deliverables, and ensure timelines are met
Partner with internal teams and agencies to keep projects moving forward
Partnerships
Support partner-driven content initiatives, collaborating on development and execution
Performance Tracking
Monitor content and campaign performance (KPIs) and make adjustments to improve effectiveness
Key Qualifications
Strong B2B content marketing experience in the technology sector
Experience marketing to IT decision-makers in Government, Healthcare, and/or Education (K-12 or Higher Ed)
Strong writing, editing, and storytelling skills, with the ability to translate complex solutions into clear use cases
Experience shaping and refining content across formats (written, video, digital)
Familiarity with AI-assisted content workflows and ability to elevate AI-generated outputs
Strong collaboration skills across cross-functional teams and external partners
Highly organized with strong project management capabilitiesAnalytical mindset with the ability to measure and optimize content performance
Creative problem solver with an entrepreneurial mindset
Track record of delivering impactful marketing results
Willingness to travel up to 15%
Bachelor’s degree preferred or equivalent industry experience
Location Logitech is proud to support a hybrid work culture. This full-time role will be open to hybrid candidates based near the locations listed in the post. However, we will also consider exceptional remote candidates in other offsite US locations.
#LI-CT1
#LI-Remote
This position offers an annual base salary typically between $90K and $190K dependent on location and experience. In certain circumstances, higher compensation will be considered based on the business need, candidate experience, and skills.
We offer comprehensive and competitive benefits packages and working environments that are designed to be flexible and help you to care for yourself and your loved ones, now and in the future. Logitech supports a culture that encourages individuals to achieve good physical, financial, emotional, intellectual and social wellbeing so we all can create, achieve and enjoy more and support our families. The specifics of benefits vary by location.
All qualified applicants will receive consideration for employment without regard to race, sex, age, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.
If you require an accommodation to complete any part of the application process, are limited in the ability, are unable to access or use this online application process and need an alternative method for applying, you may contact us toll free at +1-510-713-4866 for assistance and we will get back to you as soon as possible.
#J-18808-Ljbffr
Your Contribution Be Yourself. Be Open. Stay Hungry and Humble. Collaborate. Challenge. Decide and just Do. Share in our passion for Equality and Environment. These are the behaviors you’ll need for success at Logitech.
In this role your key responsibilities will be:
Content Development & Execution
Develop and produce key marketing assets (presentations, articles, thought leaders, webinars, case studies, product datasheets / solutions guides, web pages, emails, and videos)
Create clear briefs and work closely with internal teams and external agencies to ensure deliverables meet objectives
Ensure all content is delivered on time, aligned to campaign needs, and meets brand standards
Optimize content for discoverability and performance, ensuring alignment with SEO best practices and emerging LLM/AE optimization (LLMO) strategies to maximize visibility and impact across search and AI-driven experiences
Editorial Ownership (AI + Human Content)
Act as the primary editor across vertical content, refining messaging for clarity, accuracy, and impact
Review and elevate AI-generated writing, transforming drafts into polished, audience-ready materials
Ensure consistency in tone, voice, and messaging across all assets
Vertical Storytelling & Use Case Development
Translate product features and capabilities into clear, compelling use cases for Education, Government, and Healthcare audiences
Adapt messaging to reflect real-world applications and industry-specific terminology
Ensure content resonates with IT decision-makers and aligns to vertical priorities
Video & Multimedia Execution
Script and storyboard video assets and partner with production teams to ensure high-quality execution
Review and provide feedback on video and multimedia deliverables to ensure alignment with messaging
Content Adaptation & Localization
Repurpose existing product and thought leadership content into vertical-specific versions
Partner with teams to ensure content is accurate, relevant, and appropriately tailored for each audience
Project Management & Coordination
Manage the editorial calendar and coordinate content development across stakeholders
Track progress, follow up on deliverables, and ensure timelines are met
Partner with internal teams and agencies to keep projects moving forward
Partnerships
Support partner-driven content initiatives, collaborating on development and execution
Performance Tracking
Monitor content and campaign performance (KPIs) and make adjustments to improve effectiveness
Key Qualifications
Strong B2B content marketing experience in the technology sector
Experience marketing to IT decision-makers in Government, Healthcare, and/or Education (K-12 or Higher Ed)
Strong writing, editing, and storytelling skills, with the ability to translate complex solutions into clear use cases
Experience shaping and refining content across formats (written, video, digital)
Familiarity with AI-assisted content workflows and ability to elevate AI-generated outputs
Strong collaboration skills across cross-functional teams and external partners
Highly organized with strong project management capabilitiesAnalytical mindset with the ability to measure and optimize content performance
Creative problem solver with an entrepreneurial mindset
Track record of delivering impactful marketing results
Willingness to travel up to 15%
Bachelor’s degree preferred or equivalent industry experience
Location Logitech is proud to support a hybrid work culture. This full-time role will be open to hybrid candidates based near the locations listed in the post. However, we will also consider exceptional remote candidates in other offsite US locations.
#LI-CT1
#LI-Remote
This position offers an annual base salary typically between $90K and $190K dependent on location and experience. In certain circumstances, higher compensation will be considered based on the business need, candidate experience, and skills.
We offer comprehensive and competitive benefits packages and working environments that are designed to be flexible and help you to care for yourself and your loved ones, now and in the future. Logitech supports a culture that encourages individuals to achieve good physical, financial, emotional, intellectual and social wellbeing so we all can create, achieve and enjoy more and support our families. The specifics of benefits vary by location.
All qualified applicants will receive consideration for employment without regard to race, sex, age, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.
If you require an accommodation to complete any part of the application process, are limited in the ability, are unable to access or use this online application process and need an alternative method for applying, you may contact us toll free at +1-510-713-4866 for assistance and we will get back to you as soon as possible.
#J-18808-Ljbffr