
Manager / Senior Manager, GTM Growth Strategy
Salesforce, San Francisco, CA, United States
About Salesforce
Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action, tech meets trust, and innovation isn’t a buzzword—it’s a way of life.
Job Overview We are seeking an experienced Manager / Sr. Manager to join the GTM Growth Strategy team and help fuel this long-term growth. You will partner with Sales leaders and cross‑functional leaders to define, activate, and execute revenue‑unlocking initiatives that catalyze growth beyond business as usual. This role involves conducting current state analysis, developing revenue models, and optimizing our GTM model to unlock growth in underpenetrated markets/segments and drive focus on our most impactful growth opportunities. Projects include strategic programs and initiatives, multi‑product GTM design for AI and consumption offerings, GTM framework development, market segmentation, pipeline analysis, performance measurement, and external research. Key deliverables include robust analysis and the packaging of recommendations into presentation‑ready slide decks for executive leadership.
Responsibilities
GTM Growth & Optimization Initiatives:
Lead analysis and discovery of current‑state sales performance, GTM models, and market opportunity through stakeholder interviews, data analysis, and external research; identify strengths, deficiencies, and strategic changes to increase sales growth and/or consumption, and improve productivity.
Business Case Modeling:
Develop models to identify topline impact of proposed GTM initiatives in partnership with Sales leaders and cross‑functional stakeholders.
GTM Framework Development:
Develop new and reimagined frameworks to serve as a blueprint for long‑term growth across specialization, solutions, and acquisitions.
Market Expansion Initiatives:
Lead strategic market growth initiatives across the company, including accretive and efficient opportunities to expand into new markets, address new and emerging region‑specific product needs, and enhance our data center strategy.
Consumption GTM Strategy:
Design and evolve our consumption roles, responsibilities, and metrics—including the Customer Consumed Revenue as the north star metric.
Leadership Presentations:
Develop and deliver presentations on GTM strategic initiatives to cross‑functional stakeholders and leaders across the organization, and inform decisions on a regular basis.
Multi‑Stakeholder Alignment:
Partner with cross‑functional teams to develop and align on plans for GTM growth and optimization initiatives, and embed processes to ensure operational excellence during execution.
Broad Relationship Building:
Build strong relationships and influence a broad set of stakeholders across the company, including Sales, Customer Success, Partners, Professional Services, Finance, Product, and Business Technology.
Basic Requirements
Experience:
4-8 years of experience in GTM/Sales strategy at a top strategy consulting firm or high‑growth SaaS company; exposure to B2B GTM strategy preferred.
Education:
BS/BA degree or equivalent experience; MBA preferred but not required.
Strategic & Analytical Acumen:
Strong combination of strategic thinking and data analysis / logical reasoning skills, with experience developing models and analyzing complex datasets using
Excel
and/or
Tableau
( SQL
a plus but not required). Able to utilize analysis to identify business insights and form actionable recommendations.
Leadership & Influence:
Demonstrated experience leading and working with cross‑functional leaders, often in a matrixed environment. Ability to influence and align executive and senior stakeholders, demonstrating high EQ and tact while influencing and navigating productively through conflict.
Managing Ambiguity:
Ability to lead effectively through a high degree of change, demonstrating consistent ability to prioritize, cut through noise, and execute through ambiguity. Comfortable working with limited information.
Communication Excellence:
Exceptional written, verbal, and presentation skills, including experience in leading high‑level business discussions with senior leaders and developing executive‑friendly decks conveying actionable insights.
Dynamic Environment Aptitude:
Self starter who independently seeks new opportunities, drives work independently with minimum supervision. Is consistently accurate and delivers high‑quality work in fast‑paced dynamic environments. Demonstrates grit in the face of challenges and knows how to effectively use resources to achieve goals.
Collaboration & Teaming:
A natural collaborator who can build strong relationships across the organization and within the team. Takes ownership, inspires others, is humble and authentic, expresses gratitude, and fosters trust.
Compensation The typical base salary range for this position is $123,100 - $227,000 annually. In select cities within the San Francisco and New York City metropolitan area, the base salary range for this role is $147,400 - $247,900 annually. The range represents base salary only and does not include company bonus, incentive for sales roles, equity or benefits, as applicable.
EEO Statement & Accommodations Salesforce is an equal opportunity employer and maintains a policy of non‑discrimination with all employees and applicants for employment. ... (legal EEO language continues). If you need a reasonable accommodation during the application or recruiting process, please submit a request via the Accommodations Request Form.
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Job Overview We are seeking an experienced Manager / Sr. Manager to join the GTM Growth Strategy team and help fuel this long-term growth. You will partner with Sales leaders and cross‑functional leaders to define, activate, and execute revenue‑unlocking initiatives that catalyze growth beyond business as usual. This role involves conducting current state analysis, developing revenue models, and optimizing our GTM model to unlock growth in underpenetrated markets/segments and drive focus on our most impactful growth opportunities. Projects include strategic programs and initiatives, multi‑product GTM design for AI and consumption offerings, GTM framework development, market segmentation, pipeline analysis, performance measurement, and external research. Key deliverables include robust analysis and the packaging of recommendations into presentation‑ready slide decks for executive leadership.
Responsibilities
GTM Growth & Optimization Initiatives:
Lead analysis and discovery of current‑state sales performance, GTM models, and market opportunity through stakeholder interviews, data analysis, and external research; identify strengths, deficiencies, and strategic changes to increase sales growth and/or consumption, and improve productivity.
Business Case Modeling:
Develop models to identify topline impact of proposed GTM initiatives in partnership with Sales leaders and cross‑functional stakeholders.
GTM Framework Development:
Develop new and reimagined frameworks to serve as a blueprint for long‑term growth across specialization, solutions, and acquisitions.
Market Expansion Initiatives:
Lead strategic market growth initiatives across the company, including accretive and efficient opportunities to expand into new markets, address new and emerging region‑specific product needs, and enhance our data center strategy.
Consumption GTM Strategy:
Design and evolve our consumption roles, responsibilities, and metrics—including the Customer Consumed Revenue as the north star metric.
Leadership Presentations:
Develop and deliver presentations on GTM strategic initiatives to cross‑functional stakeholders and leaders across the organization, and inform decisions on a regular basis.
Multi‑Stakeholder Alignment:
Partner with cross‑functional teams to develop and align on plans for GTM growth and optimization initiatives, and embed processes to ensure operational excellence during execution.
Broad Relationship Building:
Build strong relationships and influence a broad set of stakeholders across the company, including Sales, Customer Success, Partners, Professional Services, Finance, Product, and Business Technology.
Basic Requirements
Experience:
4-8 years of experience in GTM/Sales strategy at a top strategy consulting firm or high‑growth SaaS company; exposure to B2B GTM strategy preferred.
Education:
BS/BA degree or equivalent experience; MBA preferred but not required.
Strategic & Analytical Acumen:
Strong combination of strategic thinking and data analysis / logical reasoning skills, with experience developing models and analyzing complex datasets using
Excel
and/or
Tableau
( SQL
a plus but not required). Able to utilize analysis to identify business insights and form actionable recommendations.
Leadership & Influence:
Demonstrated experience leading and working with cross‑functional leaders, often in a matrixed environment. Ability to influence and align executive and senior stakeholders, demonstrating high EQ and tact while influencing and navigating productively through conflict.
Managing Ambiguity:
Ability to lead effectively through a high degree of change, demonstrating consistent ability to prioritize, cut through noise, and execute through ambiguity. Comfortable working with limited information.
Communication Excellence:
Exceptional written, verbal, and presentation skills, including experience in leading high‑level business discussions with senior leaders and developing executive‑friendly decks conveying actionable insights.
Dynamic Environment Aptitude:
Self starter who independently seeks new opportunities, drives work independently with minimum supervision. Is consistently accurate and delivers high‑quality work in fast‑paced dynamic environments. Demonstrates grit in the face of challenges and knows how to effectively use resources to achieve goals.
Collaboration & Teaming:
A natural collaborator who can build strong relationships across the organization and within the team. Takes ownership, inspires others, is humble and authentic, expresses gratitude, and fosters trust.
Compensation The typical base salary range for this position is $123,100 - $227,000 annually. In select cities within the San Francisco and New York City metropolitan area, the base salary range for this role is $147,400 - $247,900 annually. The range represents base salary only and does not include company bonus, incentive for sales roles, equity or benefits, as applicable.
EEO Statement & Accommodations Salesforce is an equal opportunity employer and maintains a policy of non‑discrimination with all employees and applicants for employment. ... (legal EEO language continues). If you need a reasonable accommodation during the application or recruiting process, please submit a request via the Accommodations Request Form.
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