Manager Marketing Analytics
JCPenney, New York, NY, United States
Overview
Manager, Marketing Analytics supports the measurement and analysis of marketing performance across channels. This role is responsible for monitoring campaign performance, supporting marketing measurement initiatives, and translating data into actionable insights that help optimize marketing strategies and investments. Working closely with marketing, media, and analytics partners, this role helps ensure that marketing performance is measured consistently and that insights are shared with cross‑functional stakeholders to inform decision‑making.
Key Responsibilities Marketing Performance Analysis
Analyze performance across marketing channels including paid media, digital marketing, and other marketing initiatives.
Monitor campaign performance using analytics platforms such as Google Analytics and media platform reporting tools.
Identify trends, opportunities, and insights to help optimize marketing performance.
Develop reporting and dashboards to provide visibility into marketing performance.
Marketing Measurement Support
Support broader marketing measurement initiatives, including Marketing Mix Modeling (MMM) and incrementality testing.
Coordinate with external partners, media agencies, and internal teams to gather data and inputs needed for measurement initiatives.
Assist in reviewing and summarizing measurement outputs to help inform marketing planning and optimization.
Testing & Optimization
Support the coordination and analysis of incrementality and lift testing across marketing channels.
Work with marketing and media teams to evaluate test results and identify opportunities to improve campaign effectiveness.
Contribute to a test‑and‑learn approach to marketing performance improvement.
Measurement & Signal Monitoring
Monitor campaign tracking and measurement signals across marketing platforms.
Partner with internal teams to ensure campaigns are properly tracked and measurable.
Identify data quality issues or measurement gaps and work with stakeholders to address them.
Cross‑Functional Collaboration
Share marketing performance insights with internal teams including marketing, media, and leadership stakeholders.
Translate analytical findings into clear, actionable summaries.
Collaborate with agency partners and internal teams to support data‑driven marketing decisions.
Qualifications
3–5+ years of experience in marketing analytics, media analytics, or digital performance analysis.
Experience analyzing marketing performance using tools such as Google Analytics and media platform reporting.
Familiarity with marketing measurement approaches such as attribution, Marketing Mix Modeling (MMM), or incrementality testing.
Strong analytical and problem‑solving skills with the ability to interpret data and summarize insights.
Experience working cross‑functionally with marketing and analytics teams.
Strong communication skills with the ability to present insights clearly.
Pay Range
USD $75,900.00 - USD $138,000.00 /Yr.
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Key Responsibilities Marketing Performance Analysis
Analyze performance across marketing channels including paid media, digital marketing, and other marketing initiatives.
Monitor campaign performance using analytics platforms such as Google Analytics and media platform reporting tools.
Identify trends, opportunities, and insights to help optimize marketing performance.
Develop reporting and dashboards to provide visibility into marketing performance.
Marketing Measurement Support
Support broader marketing measurement initiatives, including Marketing Mix Modeling (MMM) and incrementality testing.
Coordinate with external partners, media agencies, and internal teams to gather data and inputs needed for measurement initiatives.
Assist in reviewing and summarizing measurement outputs to help inform marketing planning and optimization.
Testing & Optimization
Support the coordination and analysis of incrementality and lift testing across marketing channels.
Work with marketing and media teams to evaluate test results and identify opportunities to improve campaign effectiveness.
Contribute to a test‑and‑learn approach to marketing performance improvement.
Measurement & Signal Monitoring
Monitor campaign tracking and measurement signals across marketing platforms.
Partner with internal teams to ensure campaigns are properly tracked and measurable.
Identify data quality issues or measurement gaps and work with stakeholders to address them.
Cross‑Functional Collaboration
Share marketing performance insights with internal teams including marketing, media, and leadership stakeholders.
Translate analytical findings into clear, actionable summaries.
Collaborate with agency partners and internal teams to support data‑driven marketing decisions.
Qualifications
3–5+ years of experience in marketing analytics, media analytics, or digital performance analysis.
Experience analyzing marketing performance using tools such as Google Analytics and media platform reporting.
Familiarity with marketing measurement approaches such as attribution, Marketing Mix Modeling (MMM), or incrementality testing.
Strong analytical and problem‑solving skills with the ability to interpret data and summarize insights.
Experience working cross‑functionally with marketing and analytics teams.
Strong communication skills with the ability to present insights clearly.
Pay Range
USD $75,900.00 - USD $138,000.00 /Yr.
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