Content Strategist
America's Preferred Home Warranty, Jackson, MI, United States
America’s Preferred Home Warranty (APHW) is excited to present a great career opportunity! Our organization offers a unique work culture guided by the Golden Rule and focused on putting our employees first.
We are seeking a creative and dynamic Content Strategist to join our Marketing department. The Content Strategist will work proactively with the Marketing team to produce, edit, and optimize APHW’s content across the company website, social media channels, and video platforms. This role will formulate and execute comprehensive content strategies aligned with our business goals.
This position is designed with the opportunity to evolve into a leadership position, ultimately serving as the Marketing Manager. The ideal candidate will possess strong leadership qualities, demonstrating the ability to mentor others and the capability of growing alongside a thriving department and company. They will have a strong passion for marketing and will bring innovative and creative ideas to the team.
The Content Strategist will report to the Marketing Director.
RESPONSIBILITIES
Creating a comprehensive content calendar to collaborate with cross-functional teams and align marketing campaigns for Real Estate & Direct to Consumer
Monitoring and measuring the effectiveness and results of marketing campaigns and recommending ways to improve future content performance
Working with the legal and compliance team to ensure the content complies with content governance guidelines and policies
Developing and studying essential KPIs and metrics of content performance by working collaboratively with the data and analytics team
Guiding the content production team for SEO optimization, video editing and graphic design to make it user and search-engine friendly
Staying updated with the industry trends and algorithm changes affecting content and marketing directly or indirectly Execute informative and engaging content pieces such as articles and whitepapers, backed with thorough research
Update and maintain the organization’s digital content
Collaborate with all departments to identify trends and evaluate advertising to ensure it is aligned with the organization's mission, vision and values
Maintain the company’s image, voice and identity
Prepare and edit organizational materials, including employee newsletters and other publications for internal and external audiences
Complete all assigned projects and tasks in a timely manner
QUALIFICATIONS
Strong knowledge of consumer marketing
Experience leading projects or initiatives
Experience working with content management systems
Self-motivated professional with strong work ethic, integrity, and values
Strong organizational skills and the ability to manage multiple projects simultaneously
Superior written and verbal communication skills
Excellent time and resource management skills
Strong editing and storytelling skillsAbility to project a professional and knowledgeable demeanor
Strong attention to detail
Experience with Microsoft Office
Experience with video scripting and production is a plus
Experience in the real estate industry a plus
REQUIRED EDUCATION
Bachelor’s degree in Marketing, English, Journalism, Communications, or related field
EXPERIENCE
At least two years’ experience in content creation
Three years SEO experience required
Strategy building and content marketing experience required
Prior leadership experience preferred
WHAT APHW OFFERS
Paid training
Health insurance, dental, and vision
Life insurance
401k (matching)
Paid holidays
Paid time off (Up to 5 weeks)
Short term and long-term disability
Employee referral bonus
Parenting time
Ramsey SmartDollar
ADP LifeMart & Life Care
Full-time; 8am-5pm Mon-Fri; Overtime as needed
Location: Hybrid; Jackson, MI Corporate Office
#J-18808-Ljbffr
We are seeking a creative and dynamic Content Strategist to join our Marketing department. The Content Strategist will work proactively with the Marketing team to produce, edit, and optimize APHW’s content across the company website, social media channels, and video platforms. This role will formulate and execute comprehensive content strategies aligned with our business goals.
This position is designed with the opportunity to evolve into a leadership position, ultimately serving as the Marketing Manager. The ideal candidate will possess strong leadership qualities, demonstrating the ability to mentor others and the capability of growing alongside a thriving department and company. They will have a strong passion for marketing and will bring innovative and creative ideas to the team.
The Content Strategist will report to the Marketing Director.
RESPONSIBILITIES
Creating a comprehensive content calendar to collaborate with cross-functional teams and align marketing campaigns for Real Estate & Direct to Consumer
Monitoring and measuring the effectiveness and results of marketing campaigns and recommending ways to improve future content performance
Working with the legal and compliance team to ensure the content complies with content governance guidelines and policies
Developing and studying essential KPIs and metrics of content performance by working collaboratively with the data and analytics team
Guiding the content production team for SEO optimization, video editing and graphic design to make it user and search-engine friendly
Staying updated with the industry trends and algorithm changes affecting content and marketing directly or indirectly Execute informative and engaging content pieces such as articles and whitepapers, backed with thorough research
Update and maintain the organization’s digital content
Collaborate with all departments to identify trends and evaluate advertising to ensure it is aligned with the organization's mission, vision and values
Maintain the company’s image, voice and identity
Prepare and edit organizational materials, including employee newsletters and other publications for internal and external audiences
Complete all assigned projects and tasks in a timely manner
QUALIFICATIONS
Strong knowledge of consumer marketing
Experience leading projects or initiatives
Experience working with content management systems
Self-motivated professional with strong work ethic, integrity, and values
Strong organizational skills and the ability to manage multiple projects simultaneously
Superior written and verbal communication skills
Excellent time and resource management skills
Strong editing and storytelling skillsAbility to project a professional and knowledgeable demeanor
Strong attention to detail
Experience with Microsoft Office
Experience with video scripting and production is a plus
Experience in the real estate industry a plus
REQUIRED EDUCATION
Bachelor’s degree in Marketing, English, Journalism, Communications, or related field
EXPERIENCE
At least two years’ experience in content creation
Three years SEO experience required
Strategy building and content marketing experience required
Prior leadership experience preferred
WHAT APHW OFFERS
Paid training
Health insurance, dental, and vision
Life insurance
401k (matching)
Paid holidays
Paid time off (Up to 5 weeks)
Short term and long-term disability
Employee referral bonus
Parenting time
Ramsey SmartDollar
ADP LifeMart & Life Care
Full-time; 8am-5pm Mon-Fri; Overtime as needed
Location: Hybrid; Jackson, MI Corporate Office
#J-18808-Ljbffr