Marketing Programs Manager
Connection, Manchester, NH, United States
Marketing Programs Manager
You understand your audience. You live and breathe strategy. And you’ve got the data to back up every one of your amazing ideas. Join a team where you’re empowered to bring the very best of the tech world to market—and to bring your biggest ideas to life.
Location: Remote, NH
Overview At Connection, our purpose is simple: we connect people with technology. From hardware—PCs, printers, servers, and more—to cutting‑edge cloud, cybersecurity, and professional IT services, we design, build, and support the IT solutions that thousands of companies, schools, and government agencies rely on every day. Connection is a Fortune 1000 IT solutions partner operating in 174 countries. Join us and make your mark on the future of technology.
The Marketing Programs Manager will power Connection’s Technology Integration and Distribution Center (TIDC) and GlobalServe division, developing campaigns and programs aligned with company‑level initiatives for TIDC and GlobalServe, expanding into other verticals such as Healthcare, Retail and Manufacturing, and GPOs. The role works closely with cross‑functional teams—Campaign Management, Segment Marketing, ISG, Events, Sales and Product Management—to develop 12‑month plans, manage budgets, coordinate deliverables, monitor performance, and enhance program effectiveness.
Responsibilities
Works closely with TIDC and GlobalServe leadership, Sales, Segment Marketing and Product Management to develop 12‑month marketing plans to support business priorities and goals.
Collaborates with leadership and subject matter experts to develop content to support the buyer’s journey, maximizing brand exposure and demand among GPO audience.
Plans and optimizes marketing program alignment with company objectives and funding for designated industry verticals and sales segments.
Presents marketing campaign plans to TIDC and GlobalServe, Sales, and Product Management to gain support and gather feedback for optimization.
Works with Product Managers to present marketing program concepts to vendor partners, detailing participation opportunities and securing cooperative funding.
Monitors program components, measuring performance against objectives in cooperation with Marketing Analytics team and rolling up findings and recommendations for improvements.
Partners with segment marketing manager to recommend go‑to‑market messaging based on current marketplace trends.
Works closely with industry, segment and sales leaders to plan programs that maximize business growth.
Executes lead generation programs to maximize business growth.
Aligns with events team on face‑to‑face and virtual opportunities aligned with programs.
Aligns with segment to support methods and strategies around driving business.
Provides planning support to Events for segment and vertical market events.
Requirements
Bachelor’s Degree in Marketing or related field or equivalent work experience, and 5‑7 years related experience.
Experience supporting distribution center, global business or similar vertical markets in marketing, product management or sales role.
Strong technical skills, including Microsoft Office and Teams.
Functional understanding of marketing and e‑commerce.
Solid critical thinking and analytical skills.
Strong communication skills (verbal & written).
Attention to detail.
Ability to work cross‑functionally and across all levels of an organization.
Proficient in managing multiple priorities in a fast‑paced, deadline‑oriented environment.
Ability to work well independently and in a team environment.
Benefits We take pride in supporting employees with a total rewards package that provides financial, emotional, and physical resources. Compensation, 401(k) plans, medical insurance, free therapy visits, mental health coaching, meditation resources, generous paid time off including Vacation, Sick and Wellness and Volunteer Time Off.
Equal Opportunity Employer: We are an Equal Opportunity Employer and provide a diverse, inclusive workplace. Applicants must be authorized to work for any employer in the U.S. We do not sponsor visas at this time.
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Location: Remote, NH
Overview At Connection, our purpose is simple: we connect people with technology. From hardware—PCs, printers, servers, and more—to cutting‑edge cloud, cybersecurity, and professional IT services, we design, build, and support the IT solutions that thousands of companies, schools, and government agencies rely on every day. Connection is a Fortune 1000 IT solutions partner operating in 174 countries. Join us and make your mark on the future of technology.
The Marketing Programs Manager will power Connection’s Technology Integration and Distribution Center (TIDC) and GlobalServe division, developing campaigns and programs aligned with company‑level initiatives for TIDC and GlobalServe, expanding into other verticals such as Healthcare, Retail and Manufacturing, and GPOs. The role works closely with cross‑functional teams—Campaign Management, Segment Marketing, ISG, Events, Sales and Product Management—to develop 12‑month plans, manage budgets, coordinate deliverables, monitor performance, and enhance program effectiveness.
Responsibilities
Works closely with TIDC and GlobalServe leadership, Sales, Segment Marketing and Product Management to develop 12‑month marketing plans to support business priorities and goals.
Collaborates with leadership and subject matter experts to develop content to support the buyer’s journey, maximizing brand exposure and demand among GPO audience.
Plans and optimizes marketing program alignment with company objectives and funding for designated industry verticals and sales segments.
Presents marketing campaign plans to TIDC and GlobalServe, Sales, and Product Management to gain support and gather feedback for optimization.
Works with Product Managers to present marketing program concepts to vendor partners, detailing participation opportunities and securing cooperative funding.
Monitors program components, measuring performance against objectives in cooperation with Marketing Analytics team and rolling up findings and recommendations for improvements.
Partners with segment marketing manager to recommend go‑to‑market messaging based on current marketplace trends.
Works closely with industry, segment and sales leaders to plan programs that maximize business growth.
Executes lead generation programs to maximize business growth.
Aligns with events team on face‑to‑face and virtual opportunities aligned with programs.
Aligns with segment to support methods and strategies around driving business.
Provides planning support to Events for segment and vertical market events.
Requirements
Bachelor’s Degree in Marketing or related field or equivalent work experience, and 5‑7 years related experience.
Experience supporting distribution center, global business or similar vertical markets in marketing, product management or sales role.
Strong technical skills, including Microsoft Office and Teams.
Functional understanding of marketing and e‑commerce.
Solid critical thinking and analytical skills.
Strong communication skills (verbal & written).
Attention to detail.
Ability to work cross‑functionally and across all levels of an organization.
Proficient in managing multiple priorities in a fast‑paced, deadline‑oriented environment.
Ability to work well independently and in a team environment.
Benefits We take pride in supporting employees with a total rewards package that provides financial, emotional, and physical resources. Compensation, 401(k) plans, medical insurance, free therapy visits, mental health coaching, meditation resources, generous paid time off including Vacation, Sick and Wellness and Volunteer Time Off.
Equal Opportunity Employer: We are an Equal Opportunity Employer and provide a diverse, inclusive workplace. Applicants must be authorized to work for any employer in the U.S. We do not sponsor visas at this time.
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