Associate Director, Analytics
Publicis Groupe, New York, NY, United States
Company Description
As the traditional marketing funnel collapses and fragmentation increases, clients rely on Publicis Collective to connect media, data, technology, and teams by what matters most – business outcomes. We’re a full-service media agency where nearly half our experts focus on data, research, analytics, technology, or strategy. At Publicis Collective, 100% of our 2,200 global practitioners can access advanced insights and scale media with precision through our proprietary OS, powering marketing that drives measurable business performance and transformation.
Overview At Publicis Collective, the Analytics team is the heartbeat of our client solutions and media measurement. We use data-driven insights to fuel strategic growth for clients, and we believe that data should never exist in a vacuum; instead, it should be put to work to bring the best ideas and narratives to life. We leverage data, technology, creative, media and strategy capabilities to deliver media-fueled solutions across the media landscape.
The Associate Director, Analytics is responsible for the application of data-driven insights into Collective’s planning, investment, and measurement processes.
Role Objectives
Build strong relationships with internal stakeholders, facilitating synergy between the planning and activation functions that manage day-to-day client business
Build and develop relationships with client business directors and brand teams, ensuring that client and overall data proposition is relevant and aligns with strategy direction
Identify organic growth opportunities and partner with Client and Analytics leadership to convert
Drive a culture of ‘always-on’ data-driven decision making that will institutionalize the use of consumer-driven analytics in media/marketing investment planning and activation
Scope and direct advanced analytics projects to ensure that the deliverables are designed to answer valuable client and media team questions, and that timelines and scope are adhered to
Have experience and expertise in how to intersect consulting skills, data, advanced analytics, and marketing strategy to drive and improve clients’ business results
Consult with senior client marketing and business leaders to define and answer most important business questions
Advise on how to best leverage media and marketing investments to drive business results
Work collaboratively with the network to provide the client with thought leadership, and leverage it to create meaningful and measurable marketing experiences
Underpin client marketing processes with ‘big picture’ measurement frameworks and KPIs that will be used to evaluate experiences and specific plans, campaigns, or investments across paid, owned, and earned media environments
Keep abreast of evolving media landscape, including research and emerging trends to provide insight to both media teams and client (as required)
Guide and work closely with the planning teams and the client teams to deliver on “data-driven” marketing investment decisions (how much, where, when, which channels, etc…)
Create and manage deliverables against detailed project plans that align expectations with actionable outcomes
Provide a high-value consultation layer on top of analytics deliverables
Consult with client media teams to align on the strategy, implementation, and measurement plans for all key accounts
Determine the best means of communicating analytical insights to clients that ensures understanding of results and application of the analyses is applied
Build presentations providing clear analytics story – why the work is important, the truths that the analytics reveal, and the actions that should follow the analysis
Build the profile of Analytics within the agency by packaging and evangelizing best in class client work
Qualifications
Minimum 5 years of experience in performing analytics in marketing sciences capacity at a media agency, market research, or consulting company, or in‑house at a brand.
Working knowledge of databases and SQL is preferred
Knowledge of web measurement technologies:
Ad serving platforms
Website analytics software
Data visualization skills desirable (e.g. Tableau, Datorama, PowerBI, etc.)
Experience in a cross‑functional team environment with agency experience a big plus
Strong critical thinking and problem‑solving skills – a demonstrated ability to mine data for relevant and actionable insights
Solid written and verbal communication skill with ability to communicate/translate complex concepts to non‑technical audiences
Strong understanding and experience with digital media buying, KPI development, and technology practices during campaign planning and execution
Strong attention to detail, and be able to quality‑check their teams’ work to ensure that data anomalies/mistakes are caught prior to delivery of the analysis to the client teams
Strong management capabilities, both operationally (as well as strategically) to ensure that guidance is given to all teams on how to enhance the product as the account matures)
Able to cultivate excellent relationships with technology and research partners
Ability to meet deadlines in a fast‑paced environment
Hands‑on, problem‑solving abilities – “can do” approach (someone who is a thinker and a doer)
Additional Information Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.
Compensation Range: $$112,290.00 - $179,712.00 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third‑party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 05/07/2026.
EEO Statement All your information will be kept confidential according to EEO guidelines.
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Overview At Publicis Collective, the Analytics team is the heartbeat of our client solutions and media measurement. We use data-driven insights to fuel strategic growth for clients, and we believe that data should never exist in a vacuum; instead, it should be put to work to bring the best ideas and narratives to life. We leverage data, technology, creative, media and strategy capabilities to deliver media-fueled solutions across the media landscape.
The Associate Director, Analytics is responsible for the application of data-driven insights into Collective’s planning, investment, and measurement processes.
Role Objectives
Build strong relationships with internal stakeholders, facilitating synergy between the planning and activation functions that manage day-to-day client business
Build and develop relationships with client business directors and brand teams, ensuring that client and overall data proposition is relevant and aligns with strategy direction
Identify organic growth opportunities and partner with Client and Analytics leadership to convert
Drive a culture of ‘always-on’ data-driven decision making that will institutionalize the use of consumer-driven analytics in media/marketing investment planning and activation
Scope and direct advanced analytics projects to ensure that the deliverables are designed to answer valuable client and media team questions, and that timelines and scope are adhered to
Have experience and expertise in how to intersect consulting skills, data, advanced analytics, and marketing strategy to drive and improve clients’ business results
Consult with senior client marketing and business leaders to define and answer most important business questions
Advise on how to best leverage media and marketing investments to drive business results
Work collaboratively with the network to provide the client with thought leadership, and leverage it to create meaningful and measurable marketing experiences
Underpin client marketing processes with ‘big picture’ measurement frameworks and KPIs that will be used to evaluate experiences and specific plans, campaigns, or investments across paid, owned, and earned media environments
Keep abreast of evolving media landscape, including research and emerging trends to provide insight to both media teams and client (as required)
Guide and work closely with the planning teams and the client teams to deliver on “data-driven” marketing investment decisions (how much, where, when, which channels, etc…)
Create and manage deliverables against detailed project plans that align expectations with actionable outcomes
Provide a high-value consultation layer on top of analytics deliverables
Consult with client media teams to align on the strategy, implementation, and measurement plans for all key accounts
Determine the best means of communicating analytical insights to clients that ensures understanding of results and application of the analyses is applied
Build presentations providing clear analytics story – why the work is important, the truths that the analytics reveal, and the actions that should follow the analysis
Build the profile of Analytics within the agency by packaging and evangelizing best in class client work
Qualifications
Minimum 5 years of experience in performing analytics in marketing sciences capacity at a media agency, market research, or consulting company, or in‑house at a brand.
Working knowledge of databases and SQL is preferred
Knowledge of web measurement technologies:
Ad serving platforms
Website analytics software
Data visualization skills desirable (e.g. Tableau, Datorama, PowerBI, etc.)
Experience in a cross‑functional team environment with agency experience a big plus
Strong critical thinking and problem‑solving skills – a demonstrated ability to mine data for relevant and actionable insights
Solid written and verbal communication skill with ability to communicate/translate complex concepts to non‑technical audiences
Strong understanding and experience with digital media buying, KPI development, and technology practices during campaign planning and execution
Strong attention to detail, and be able to quality‑check their teams’ work to ensure that data anomalies/mistakes are caught prior to delivery of the analysis to the client teams
Strong management capabilities, both operationally (as well as strategically) to ensure that guidance is given to all teams on how to enhance the product as the account matures)
Able to cultivate excellent relationships with technology and research partners
Ability to meet deadlines in a fast‑paced environment
Hands‑on, problem‑solving abilities – “can do” approach (someone who is a thinker and a doer)
Additional Information Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.
Compensation Range: $$112,290.00 - $179,712.00 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third‑party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 05/07/2026.
EEO Statement All your information will be kept confidential according to EEO guidelines.
#J-18808-Ljbffr