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Director of Parent Advocacy, Alpha - $200,000/year USD

Crossover, Washington, District of Columbia, United States


Families who select Alpha surround themselves with trusted advisors in every area of their lives. This is the relationship they haven't yet found.

You will become the person they reach out to when uncertainty arises, when something doesn't feel quite right, or when they want to share a milestone they know you'll appreciate. You'll develop familiarity with each family deep enough to sense their needs before articulation—and you'll possess the judgment and composure to address what they present with discretion, warmth, and apparent ease. Over time, you won't simply represent their child's school. You'll become woven into how they navigate this period of their family's journey.

This level of trust isn't generated through procedure. It emerges from presence—daily, steady, unrushed. You'll be visible during morning arrival and afternoon dismissal, at evening gatherings that carry weight, and in the unscheduled one-on-one exchanges that never appear on any agenda. You'll cultivate a community that families feel compelled to protect, where membership feels natural and word-of-mouth happens because the quality demands it.

Alpha operates outside traditional educational frameworks. Students complete core academics in two hours daily using AI-powered applications, then dedicate remaining time to public speaking, critical thinking, and applied projects. No lectures. No filler assignments. Top 1% performance nationwide. The families selecting it are investing in something they value—but commitment requires care.

You’ll sustain that dialogue with every family, through every uncertainty, for the duration of their child's enrollment. If representing an unconventional approach to discerning skeptics feels like an obligation, this position isn't suited to you. If it represents the most compelling discussion you could be engaged in, continue reading.

What You Will Be Doing

Take ownership of the relationship with every family enrolled—the continuous, evolving connection that ensures parents feel recognized, not merely serviced

Identify concerns before they surface as discussions, and address them with the discretion and interpersonal skill that preserves trust

Maintain visible presence where families gather: morning arrival (7–9am), afternoon dismissal (2–4pm), evening parent functions, and select weekend programming

Develop a campus community with authentic depth—occasions, rituals, and connection points that give families the sense of belonging to something worthy of protection

Foster parent advocates naturally, designing experiences of such consistent quality that referrals emerge as the logical result

Sustain the ongoing dialogue about Alpha's AI-driven approach with families managing screen time questions, skeptical relatives, and periodic uncertainty—not only during enrollment, but across their entire campus tenure

Recognize when a family alignment is absent and manage that reality with the same care you apply to all interactions—safeguarding the community is an aspect of serving it

Establish the systems and cadences this position demands in a setting where the framework is still evolving

What You Won’t Be Doing

Overseeing enrollment—that falls under the Admissions Director's purview; your work commences when families enroll and intensifies thereafter

Operating from behind a desk—your community presence defines the role

Maintaining standard 9–5 schedules—early mornings, late afternoons, and evening functions are integral to the position, not anomalies

Relying on administrative infrastructure, established protocols, or a complete team—you function with significant autonomy and construct what's necessary

Approaching family relationships as accounts requiring management—this role rewards authentic connection, not procedural adherence

Director Of Parent Advocacy Key Responsibilities Serve as the trusted relational anchor at the core of every family's Alpha experience. Maintain their confidence through challenging moments, build a community where belonging feels intentional, and establish the environment where satisfied families naturally become active advocates.

Basic Requirements

Currently located within commuting range of one of these campuses OR willing to relocate within 60 days (candidates with established community ties preferred): Scottsdale, AZ; Palo Alto, CA; Piedmont, CA; Lake Forest, CA; San Francisco, CA; Greenwich, CT; Bethesda, MD; New York City, NY; Austin, TX; Fort Worth, TX; Houston, TX; or Kirkland, WA

Legally authorized for U.S. employment without sponsorship requirements

5+ years in a relationship-centered role serving high-net-worth or ultra-high-net-worth families—private school admissions, luxury hospitality, philanthropy, or any context where discretion, warmth, and interpersonal sophistication were equally important as competence

Proven capacity to maintain relationships through challenging moments with sophisticated families and exit with trust reinforced

Authentic presence and communication approach that builds confidence rapidly with affluent, high-expectation families—not polished in a manner that appears rehearsed

Direct familiarity with independent, private, or non-traditional education—through professional experience or as a parent—that provides you genuine credibility when families challenge the model

Authentic conviction in AI-powered education and the capacity to sustain that belief genuinely across years of parent relationships, not solely during enrollment discussions

Flexibility for variable hours: early mornings (7–9am), late afternoons (2–4pm), evening functions 2–3x/month, and occasional weekend activities

Nice-to-have Requirements Outstanding candidates will possess at least one of the following:

Established connections within the local affluent community that would provide you an immediate, organic foundation on campus

Private school or independent school background with demonstrated success in family retention and community substance—not merely enrollment metrics

Experience managing high-stakes family relationships where your judgment and discretion were the foundation of trust that remained intact

A talent for designing experiences—events, moments, settings—where people sense they belong to something deserving of protection

Prior startup or early-stage experience where you built from the ground up and maintained composure when circumstances shifted rapidly

About Alpha Alpha School is on a mission to reshape education with a bold approach that harnesses AI to accelerate learning and unleash student potential.

Working with us This is a full-time (40 hours per week), long-term position. The position is immediately available and requires entering into an independent contractor agreement with Crossover as a Contractor of Record. The compensation level for this role is $100 USD/hour, which equates to $200,000 USD/year assuming 40 hours per week and 50 weeks per year. The payment period is weekly. Consult www.crossover.com/help-and-faqs for more details on this topic.

Crossover Job Code: LJ-5598-US-Washingt-DirectorofPare1.019

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