Associate Director of Technology Strategy
Verizon, New York, NY, United States
Associate Director, Technology Strategy
We are adding an Associate Director of Technology Strategy to our business marketing team to serve as the primary bridge between martech business strategy, complex technical execution, and next‑gen personalization in a high‑impact, high‑visibility role. This leadership position requires expertise in Pega (or similar decisioning tool), AI and machine learning, and a proven ability to lead large‑scale teams and programs through Agile delivery. The successful candidate will design and evolve a platform that delivers 1:1, omni‑channel, agentic experiences at scale, while partnering closely with executive leaders, technical teams, and data science to translate strategy into tangible business impact.
Responsibilities Decisioning Architecture & Technical Strategy
Own the evolution of the martech strategy and personalization of both customers and experiences across Verizon’s channels, invoking cutting‑edge AI and agentic solutions to enable best‑in‑class personalization.
Own the evolution of the Pega decisioning platform, designing architecture and decisioning strategy to build a flexible, scalable, future‑proofed platform.
Deep‑dive into the technical depth of Pega decisioning to ensure the business logic is built with precision and scalability.
Lead day‑to‑day technical strategy discussions, navigating requirements with technical teams to ensure business need and strategy is met with a standard of execution excellence.
Lead large‑group working sessions focused on the execution of work, making decisive trade‑offs based on both business impact and technical feasibility.
Understand core Pega out‑of‑the‑box functionality and how to best leverage to ensure scalability of the platform.
Navigate the Adobe ecosystem (or other MarTech tools) to power next‑gen personalization, synchronizing decisioning logic across diverse platforms, from data warehouses to digital storefronts and retail systems.
Executive Narrative & Strategic Visualization
Own the creation of high‑impact executive narratives, translating complex technical roadmaps into visually compelling PowerPoint presentations that drive organization‑wide alignment.
Serve as a "storyteller of logic," distilling hours of technical execution into clear, strategic impact for senior and executive leadership.
Bridge the communication gap between business strategists and technical delivery teams, ensuring every stakeholder understands the "why" and "how" of our decisioning engine.
AI/ML Integration
Collaborate with Data Science and Engineering teams to build, design, and integrate AI and Machine Learning models into the real‑time decisioning ecosystem.
Leverage Pega’s Adaptive Modeling functionality to drive meaningful outcomes.
Establish "best‑in‑class" standards for translating business problems into technical requirements, reducing time‑to‑market for new offers and features.
Data Analytics
Define and track success metrics that matter: from conversion lift and retention savings to technical KPIs like offer eligibility accuracy and system latency.
Build comprehensive measurement frameworks that link technical deployments to business value, partnering with Data Science to create actionable reporting dashboards.
Convert complex performance reports into executive‑level analytics to track business outcomes and identify roadmap requirements for performance tuning.
Leadership
Lead large‑scale technical delivery squads of 30–50 people through complex, iterative cycles, ensuring high‑velocity execution and excellence.
Manage and mentor an internal team of decisioning product owners, defining priorities and upskilling them in technical strategy while fostering a warm, driven, and high‑performing culture.
Drive cross‑functional alignment across VBG business and technical leadership, serving as a strategic proxy in leadership forums to synchronize technical roadmaps with the broader personalization vision.
Where You’ll Be Working In this hybrid role we expect you to reside within commuting distance of a Verizon work location. You will work from home with assigned office days set by your manager to support collaboration and teamwork.
Qualifications
Bachelor’s degree and four or more years of work experience.
Six or more years of relevant work experience in marketing technology, personalization, and decisioning.
Minimum two years of experience in marketing decisioning tools; Pega preferred.
Advanced proficiency in PowerPoint, creating "exec‑ready" presentations for senior leadership.
Experience leading large‑scale technical working sessions with both technical and business peers, and managing a large internal team.
Even Better If You Have One or More of the Following
Master’s degree or MBA in a technical or business‑related field.
Deep familiarity with Pega or similar decisioning engines.
Deep familiarity with MarTech tools like the Adobe suite.
Six or more years of total experience within the telecommunications industry or martech field.
Strong understanding of AI/ML frameworks and their role in large‑scale personalization.
Detail‑oriented mindset with background in coding or data analytics (SQL, Python).
Proven experience in "Save" or "Retention" strategy and automated offer decisioning logic.
Aspirational drive with a clear desire to grow into roles with increasing leadership and responsibility.
Two or more years in a leadership or managerial role with 3+ direct reports.
Benefits and Compensation
Medical, dental, vision, short‑ and long‑term disability, basic life insurance, supplemental life insurance, AD&D insurance, identity theft protection, pet insurance, group home & auto insurance.
Matched 401(k) savings plan.
Up to 8 company‑paid holidays per year and up to 6 personal days per year.
Paid parental leave, adoption assistance, tuition assistance, and other incentives.
Premium pay opportunities (overtime, shift differential, holiday pay, allowances).
Newly hired employees receive up to 15 days of vacation per year, growing with service.
Salary is incentive based with potential to earn more; range varies by location and confirmed skills and experience.
Annual salary range for full‑time: $133,000.00 – $255,000.00 (regional ranges provided for Colorado, Illinois, Maryland, New York).
Equal Employment Opportunity Verizon is an equal‑opportunity employer. We evaluate qualified applicants without regard to veteran status, disability or other legally protected characteristics.
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Responsibilities Decisioning Architecture & Technical Strategy
Own the evolution of the martech strategy and personalization of both customers and experiences across Verizon’s channels, invoking cutting‑edge AI and agentic solutions to enable best‑in‑class personalization.
Own the evolution of the Pega decisioning platform, designing architecture and decisioning strategy to build a flexible, scalable, future‑proofed platform.
Deep‑dive into the technical depth of Pega decisioning to ensure the business logic is built with precision and scalability.
Lead day‑to‑day technical strategy discussions, navigating requirements with technical teams to ensure business need and strategy is met with a standard of execution excellence.
Lead large‑group working sessions focused on the execution of work, making decisive trade‑offs based on both business impact and technical feasibility.
Understand core Pega out‑of‑the‑box functionality and how to best leverage to ensure scalability of the platform.
Navigate the Adobe ecosystem (or other MarTech tools) to power next‑gen personalization, synchronizing decisioning logic across diverse platforms, from data warehouses to digital storefronts and retail systems.
Executive Narrative & Strategic Visualization
Own the creation of high‑impact executive narratives, translating complex technical roadmaps into visually compelling PowerPoint presentations that drive organization‑wide alignment.
Serve as a "storyteller of logic," distilling hours of technical execution into clear, strategic impact for senior and executive leadership.
Bridge the communication gap between business strategists and technical delivery teams, ensuring every stakeholder understands the "why" and "how" of our decisioning engine.
AI/ML Integration
Collaborate with Data Science and Engineering teams to build, design, and integrate AI and Machine Learning models into the real‑time decisioning ecosystem.
Leverage Pega’s Adaptive Modeling functionality to drive meaningful outcomes.
Establish "best‑in‑class" standards for translating business problems into technical requirements, reducing time‑to‑market for new offers and features.
Data Analytics
Define and track success metrics that matter: from conversion lift and retention savings to technical KPIs like offer eligibility accuracy and system latency.
Build comprehensive measurement frameworks that link technical deployments to business value, partnering with Data Science to create actionable reporting dashboards.
Convert complex performance reports into executive‑level analytics to track business outcomes and identify roadmap requirements for performance tuning.
Leadership
Lead large‑scale technical delivery squads of 30–50 people through complex, iterative cycles, ensuring high‑velocity execution and excellence.
Manage and mentor an internal team of decisioning product owners, defining priorities and upskilling them in technical strategy while fostering a warm, driven, and high‑performing culture.
Drive cross‑functional alignment across VBG business and technical leadership, serving as a strategic proxy in leadership forums to synchronize technical roadmaps with the broader personalization vision.
Where You’ll Be Working In this hybrid role we expect you to reside within commuting distance of a Verizon work location. You will work from home with assigned office days set by your manager to support collaboration and teamwork.
Qualifications
Bachelor’s degree and four or more years of work experience.
Six or more years of relevant work experience in marketing technology, personalization, and decisioning.
Minimum two years of experience in marketing decisioning tools; Pega preferred.
Advanced proficiency in PowerPoint, creating "exec‑ready" presentations for senior leadership.
Experience leading large‑scale technical working sessions with both technical and business peers, and managing a large internal team.
Even Better If You Have One or More of the Following
Master’s degree or MBA in a technical or business‑related field.
Deep familiarity with Pega or similar decisioning engines.
Deep familiarity with MarTech tools like the Adobe suite.
Six or more years of total experience within the telecommunications industry or martech field.
Strong understanding of AI/ML frameworks and their role in large‑scale personalization.
Detail‑oriented mindset with background in coding or data analytics (SQL, Python).
Proven experience in "Save" or "Retention" strategy and automated offer decisioning logic.
Aspirational drive with a clear desire to grow into roles with increasing leadership and responsibility.
Two or more years in a leadership or managerial role with 3+ direct reports.
Benefits and Compensation
Medical, dental, vision, short‑ and long‑term disability, basic life insurance, supplemental life insurance, AD&D insurance, identity theft protection, pet insurance, group home & auto insurance.
Matched 401(k) savings plan.
Up to 8 company‑paid holidays per year and up to 6 personal days per year.
Paid parental leave, adoption assistance, tuition assistance, and other incentives.
Premium pay opportunities (overtime, shift differential, holiday pay, allowances).
Newly hired employees receive up to 15 days of vacation per year, growing with service.
Salary is incentive based with potential to earn more; range varies by location and confirmed skills and experience.
Annual salary range for full‑time: $133,000.00 – $255,000.00 (regional ranges provided for Colorado, Illinois, Maryland, New York).
Equal Employment Opportunity Verizon is an equal‑opportunity employer. We evaluate qualified applicants without regard to veteran status, disability or other legally protected characteristics.
#J-18808-Ljbffr