Senior Marketing Manager - Growth Lifecycle Marketing
Constant Contact, Waltham, MA, United States
Senior Marketing Manager - Growth Lifecycle Marketing
Waltham, MA or Remote
At Constant Contact, we are seriously awesome people who take ownership and make an impact by operating with the mindset, integrity and courage of a small business owner. There’s something so profoundly rewarding about knowing that your work is empowering people everywhere to pursue their dreams. Here, we all play an integral part in helping business owners, entrepreneurs, non‑profits and individuals to succeed by giving them all the help and tools they need to grow online. We’re energized by new challenges and new possibilities—and we’re just getting started!
Constant Contact is seeking a data‑driven and innovative
Senior Marketing Manager - Growth Lifecycle Marketing . In this role, you will be responsible for building sophisticated, automated workflows and leveraging
AI‑powered personalization
to deliver the right message at the right time. A core focus of this role will be the rapid testing of new product offerings and revenue streams through quick‑strike experimentation prior to full‑scale rollout. This is a pivotal role for an expert tactician who loves to experiment, scale what works, and integrate cutting‑edge marketing technology.
What You’ll Do:
Strategy & Execution:
Lead the development and tactical execution of multi‑channel lifecycle journeys (Email, SMS, In‑App, and Push) to drive trial conversions and reduce churn.
Rapid Experimentation:
Design and execute "quick‑start" experiments to validate new offerings, pricing models, and features;
analyze initial performance to determine viability
prior to resource‑heavy scaling.
AI & Automation:
Implement
AI‑driven creative development, segmentation
and
predictive modeling
to anticipate customer needs and automate hyper‑personalized content delivery.
Testing & Optimization:
Manage a rigorous A/B and multivariate testing roadmap, utilizing
AI optimization tools
to enhance subject lines, send‑time frequencies, and creative performance.
Cross‑Functional Collaboration:
Partner with Product and Data Science teams to integrate
machine learning insights
into the marketing stack, ensuring a seamless user experience. Provide system requirements to partner teams on system enablement.
Performance Tracking:
Own the reporting for key lifecycle KPIs (LTV, CAC, Retention), using data visualization tools to provide actionable insights to leadership.
Content Innovation:
Leverage
Generative AI
and
Prompt Engineering
to scale content production and experiment with dynamic messaging across different customer cohorts.
Who You Are:
Experience:
7+ years of experience in growth or lifecycle marketing, with a focus on SaaS or subscription‑based models.
AI Proficiency:
Hands‑on experience with
AI marketing tools
(e.g., Claude, Gemini, ChatGPT, or native AI features within ESPs) and a strong understanding of how
Predictive Analytics
informs lifecycle stages.
Tech Stack:
Mastery of marketing automation platforms like
Braze, Iterable, or Salesforce Marketing Cloud .
Analytical Mindset:
High proficiency in SQL or data visualization tools (Tableau/Looker) to analyze complex datasets and customer behavior.
Experimentation:
Proven track record of running sophisticated experimentation frameworks beyond simple A/B testing.
Communication:
Ability to translate complex technical workflows into clear business impact for stakeholders.
Education:
Bachelor's degree in Marketing, Business, or a related field.
The specific salary offered to a candidate may be influenced by a variety of factors including the candidate’s experience, their education and work location. In addition, some roles may be eligible for additional on‑target commission pay or bonus. The compensation package includes health and welfare benefits including paid leave.
Pay Transparency - All Full Time Employees $102,800 - $128,500 USD
Why You’ll Love Us:
We celebrate one another’s differences. We are proud of our culture of diversity and inclusion, and we’re always working hard to strengthen and improve this culture. We have programs in place that bring us together on important issues and provide educational opportunities for all employees.
Join the experts. If you’re passionate about supporting businesses and organizations, you won’t find a better spot to share your talent. We’re dedicated to improving the quality of our product from a customer standpoint and have a true desire to enable the success of businesses, non‑profit organizations, and community groups.
You’ll have opportunities to grow your career. We encourage and support our team members to learn different aspects of the business, take on stretch assignments, seek coaching opportunities and professional development opportunities.
A generous paid time off policy and a competitive benefits package that supports the health and well‑being of you and your family.
Constant Contact is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, genetic information, veteran status or any other status protected under applicable law. If you require accessibility assistance applying for open positions, please contact talentacquisition@constantcontact.com.
#J-18808-Ljbffr
At Constant Contact, we are seriously awesome people who take ownership and make an impact by operating with the mindset, integrity and courage of a small business owner. There’s something so profoundly rewarding about knowing that your work is empowering people everywhere to pursue their dreams. Here, we all play an integral part in helping business owners, entrepreneurs, non‑profits and individuals to succeed by giving them all the help and tools they need to grow online. We’re energized by new challenges and new possibilities—and we’re just getting started!
Constant Contact is seeking a data‑driven and innovative
Senior Marketing Manager - Growth Lifecycle Marketing . In this role, you will be responsible for building sophisticated, automated workflows and leveraging
AI‑powered personalization
to deliver the right message at the right time. A core focus of this role will be the rapid testing of new product offerings and revenue streams through quick‑strike experimentation prior to full‑scale rollout. This is a pivotal role for an expert tactician who loves to experiment, scale what works, and integrate cutting‑edge marketing technology.
What You’ll Do:
Strategy & Execution:
Lead the development and tactical execution of multi‑channel lifecycle journeys (Email, SMS, In‑App, and Push) to drive trial conversions and reduce churn.
Rapid Experimentation:
Design and execute "quick‑start" experiments to validate new offerings, pricing models, and features;
analyze initial performance to determine viability
prior to resource‑heavy scaling.
AI & Automation:
Implement
AI‑driven creative development, segmentation
and
predictive modeling
to anticipate customer needs and automate hyper‑personalized content delivery.
Testing & Optimization:
Manage a rigorous A/B and multivariate testing roadmap, utilizing
AI optimization tools
to enhance subject lines, send‑time frequencies, and creative performance.
Cross‑Functional Collaboration:
Partner with Product and Data Science teams to integrate
machine learning insights
into the marketing stack, ensuring a seamless user experience. Provide system requirements to partner teams on system enablement.
Performance Tracking:
Own the reporting for key lifecycle KPIs (LTV, CAC, Retention), using data visualization tools to provide actionable insights to leadership.
Content Innovation:
Leverage
Generative AI
and
Prompt Engineering
to scale content production and experiment with dynamic messaging across different customer cohorts.
Who You Are:
Experience:
7+ years of experience in growth or lifecycle marketing, with a focus on SaaS or subscription‑based models.
AI Proficiency:
Hands‑on experience with
AI marketing tools
(e.g., Claude, Gemini, ChatGPT, or native AI features within ESPs) and a strong understanding of how
Predictive Analytics
informs lifecycle stages.
Tech Stack:
Mastery of marketing automation platforms like
Braze, Iterable, or Salesforce Marketing Cloud .
Analytical Mindset:
High proficiency in SQL or data visualization tools (Tableau/Looker) to analyze complex datasets and customer behavior.
Experimentation:
Proven track record of running sophisticated experimentation frameworks beyond simple A/B testing.
Communication:
Ability to translate complex technical workflows into clear business impact for stakeholders.
Education:
Bachelor's degree in Marketing, Business, or a related field.
The specific salary offered to a candidate may be influenced by a variety of factors including the candidate’s experience, their education and work location. In addition, some roles may be eligible for additional on‑target commission pay or bonus. The compensation package includes health and welfare benefits including paid leave.
Pay Transparency - All Full Time Employees $102,800 - $128,500 USD
Why You’ll Love Us:
We celebrate one another’s differences. We are proud of our culture of diversity and inclusion, and we’re always working hard to strengthen and improve this culture. We have programs in place that bring us together on important issues and provide educational opportunities for all employees.
Join the experts. If you’re passionate about supporting businesses and organizations, you won’t find a better spot to share your talent. We’re dedicated to improving the quality of our product from a customer standpoint and have a true desire to enable the success of businesses, non‑profit organizations, and community groups.
You’ll have opportunities to grow your career. We encourage and support our team members to learn different aspects of the business, take on stretch assignments, seek coaching opportunities and professional development opportunities.
A generous paid time off policy and a competitive benefits package that supports the health and well‑being of you and your family.
Constant Contact is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, genetic information, veteran status or any other status protected under applicable law. If you require accessibility assistance applying for open positions, please contact talentacquisition@constantcontact.com.
#J-18808-Ljbffr