Digital Marketing Specialist - Growth and Retention
Tech Ladies®, Los Angeles, CA, United States
Digital Marketing Specialist - Growth and Retention
Location:
Los Angeles, CA
Employment Type:
Mid‑Senior ICs, onsite (4235 Redwood Ave., Los Angeles, CA 90066)
Job Description We are seeking a high‑impact Digital Marketing Specialist to join our growth team as a dedicated individual contributor. In this role you will execute, optimize, and manage our digital marketing ecosystem, focusing on performance marketing and retention strategies. You will be the primary operator across our core platforms, ensuring every dollar spent maximizes high‑quality customer acquisition and long‑term subscription retention.
Responsibilities
Channel Execution & Optimization – Media Buying: Manage daily operations of paid social (Meta, TikTok) and search (Google) accounts, setting up campaigns, managing bids, and monitoring performance against CAC and ROAS targets.
A/B Testing Implementation: Execute rigorous split‑testing protocols for ad copy, creative assets, and landing page elements to incrementally improve conversion rates.
Performance Monitoring & Analysis – Data Integrity: Ensure all tracking (UTMs, pixels, server‑side events) is functioning correctly to maintain data accuracy across Shopify and GA4.
Weekly Reporting: Aggregate data from multiple sources to create performance snapshots, identify trends, and surface optimization opportunities to leadership.
Cohort Analysis: Monitor subscription cohort health, focusing on drop‑off points in the first 90 days of the subscriber journey.
Creative & Content Coordination – Creative Briefing: Translate performance data into actionable briefs for the creative team, identifying winning hooks and visual styles and requesting iterations based on evidence.
Copywriting: Draft compelling, brand‑aligned copy for ads, email subject lines, and SMS alerts that drive action while maintaining our unique brand voice.
Professional Qualifications
Experience: 3–5 years of direct experience in digital marketing for a D2C/consumer brand, with a track record of working within a subscription‑based business model.
Technical Mastery: Hands‑on proficiency in Meta Ads Manager, Google Ads, and TikTok. Familiarity with subscription apps such as Recharge, Skio, or Stay is highly advantageous.
Analytical Skills: Strong ability to interpret data; comfortable with Google Analytics 4 and attribution platforms (e.g., Triple Whale, Northbeam).
Execution‑Minded: Enjoys the technical details of campaign setup and the craft of digital marketing.
Education: Bachelor’s degree in Marketing, Communications, or a related field.
Key Performance Indicators (KPIs)
Customer Acquisition Cost (CAC): Maintaining efficiency across paid channels.
Churn Rate: Improving retention through optimized lifecycle messaging.
LTV (6‑Month & 12‑Month): Increasing the projected value of acquired customers.
Conversion Rate (CR): Optimizing the path to purchase for first‑time subscribers.
Benefits
Competitive salary + bonus + equity
Generous PTO + 11 company holidays
Open sick time
100% covered Medical, Dental, Vision for employees
401(k) with match
Health & Dependent Care Flex Spending Account
Paid professional development
Leadership & growth opportunities
Virtual company and team building events
Equal Employment Opportunity System1 provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
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Location:
Los Angeles, CA
Employment Type:
Mid‑Senior ICs, onsite (4235 Redwood Ave., Los Angeles, CA 90066)
Job Description We are seeking a high‑impact Digital Marketing Specialist to join our growth team as a dedicated individual contributor. In this role you will execute, optimize, and manage our digital marketing ecosystem, focusing on performance marketing and retention strategies. You will be the primary operator across our core platforms, ensuring every dollar spent maximizes high‑quality customer acquisition and long‑term subscription retention.
Responsibilities
Channel Execution & Optimization – Media Buying: Manage daily operations of paid social (Meta, TikTok) and search (Google) accounts, setting up campaigns, managing bids, and monitoring performance against CAC and ROAS targets.
A/B Testing Implementation: Execute rigorous split‑testing protocols for ad copy, creative assets, and landing page elements to incrementally improve conversion rates.
Performance Monitoring & Analysis – Data Integrity: Ensure all tracking (UTMs, pixels, server‑side events) is functioning correctly to maintain data accuracy across Shopify and GA4.
Weekly Reporting: Aggregate data from multiple sources to create performance snapshots, identify trends, and surface optimization opportunities to leadership.
Cohort Analysis: Monitor subscription cohort health, focusing on drop‑off points in the first 90 days of the subscriber journey.
Creative & Content Coordination – Creative Briefing: Translate performance data into actionable briefs for the creative team, identifying winning hooks and visual styles and requesting iterations based on evidence.
Copywriting: Draft compelling, brand‑aligned copy for ads, email subject lines, and SMS alerts that drive action while maintaining our unique brand voice.
Professional Qualifications
Experience: 3–5 years of direct experience in digital marketing for a D2C/consumer brand, with a track record of working within a subscription‑based business model.
Technical Mastery: Hands‑on proficiency in Meta Ads Manager, Google Ads, and TikTok. Familiarity with subscription apps such as Recharge, Skio, or Stay is highly advantageous.
Analytical Skills: Strong ability to interpret data; comfortable with Google Analytics 4 and attribution platforms (e.g., Triple Whale, Northbeam).
Execution‑Minded: Enjoys the technical details of campaign setup and the craft of digital marketing.
Education: Bachelor’s degree in Marketing, Communications, or a related field.
Key Performance Indicators (KPIs)
Customer Acquisition Cost (CAC): Maintaining efficiency across paid channels.
Churn Rate: Improving retention through optimized lifecycle messaging.
LTV (6‑Month & 12‑Month): Increasing the projected value of acquired customers.
Conversion Rate (CR): Optimizing the path to purchase for first‑time subscribers.
Benefits
Competitive salary + bonus + equity
Generous PTO + 11 company holidays
Open sick time
100% covered Medical, Dental, Vision for employees
401(k) with match
Health & Dependent Care Flex Spending Account
Paid professional development
Leadership & growth opportunities
Virtual company and team building events
Equal Employment Opportunity System1 provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
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