Marketing Director, BODYARMOR SPORTS DRINK
Coca-Cola HBC, Atlanta, GA, United States
Advanced Hydration is a dynamic, fast‑paced business unit at The Coca‑Cola Company where teams come together to lead what’s next in hydration. With a portfolio that includes BODYARMOR Sports Drink, Powerade, vitaminwater, and smartwater, the group is driven by an entrepreneurial spirit, strong collaboration, and shared ambition. This is a place for people who think differently, move with agility, challenge the status quo, and thrive in an ever‑changing category. Joining the team means helping shape the future of hydration alongside passionate, collaborative teams committed to winning.
In this role, you will own the brand’s vision, business strategy, and growth objectives, ensuring relevance to consumers through strategy, innovation, and advanced marketing initiatives. This role reports directly to the BODYARMOR Sports Drink VP and will have direct reports. We’re on a mission to become the #1 sports drink in the world — and we need people who bring energy, hustle, and a winner’s mindset every single day.
Key Responsibilities Strategic Brand Leadership
Develop and holistically manage BODYARMOR SPORTS DRINK brand strategy and vision in North America, ensuring alignment with Advanced Hydration’s broader business objectives while maintaining local consumer relevance.
Manages BODYARMOR SPORTS DRINK, the fastest growing rapid rehydration product on the market. This role will directly drive category volume, share and profit, and will closely monitor changes in the marketplace to identify gaps and opportunities for new revenue, generating opportunities via new product‑concepts, or brand/flavor/package extensions on existing brands.
Lead the articulation and scaling of brand positioning, messaging, and identity to meet the demands of a competitive and dynamic marketplace. Balance short‑and‑long‑term priorities while driving accountability and results.
Communicate priorities and progress clearly to full cross functional team.
Build ways of working to enable strong 360° marketing execution
Continuously challenge the status quo using data, insight, and strong point of view.
End‑to‑End Marketing Execution
Oversee the creation and execution of the brand “bundle,” including product, packaging, pricing, and value propositions, driving distinctiveness in the marketplace.
Guide the development of omnichannel marketing programs, AI‑powered insights, and digital‑first strategies to drive engagement and growth.
Business & Performance Management
Track and oversee brand performance metrics, driving accountability for delivery on volume, revenue, and market share objectives.
Experience with Nielsen, IRI, or other data sets, plus quantitative research tools. Demonstrated ability to translate data into strategy and action.
Partner with commercial teams to drive ROI‑positive strategies while balancing brand equity investments and P&L performance targets.
Cross‑Functional Collaboration
Lead cross‑functional teams within the NA operating unit and engage effectively across marketing, commercial, finance, and corporate leadership teams.
Build partnerships with agencies, bottlers, and external stakeholders to ensure flawless execution and seamless delivery of business priorities.
Experience
Minimum Bachelor’s degree required; MBA or equivalent advanced degree strongly preferred.
10+ years leading brand marketing or product ownership in CPG or adjacent industries required. Strong experience in the beverage category is preferred.
Demonstrated success in managing large‑scale brand initiatives, innovation pipelines, and cross‑functional portfolio ownership.
Solid track record in leveraging MarTech, AI, and digital platforms to deliver consumer‑centric solutions.
Skills in financial acumen, strategic thinking, and project management critical for driving high‑impact business outcomes.
Leadership Proven ability to lead high‑powered teams, manage cross‑functional collaboration, and inspire excellence in others.
What We Can Do For You
Challenging Work: We are the underdog and our goal is not easy.
Iconic Brand: Be a part of the team building BODYARMOR into a more iconic brand
Exposure to World Class Leaders: Availability marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights
Pay Range:
$169,000 - $200,000
Annual Incentive Reference Value Percentage:
30
Location(s):
United States of America
City/Cities:
Atlanta
Travel Required:
00% - 25%
Relocation Provided:
Yes
Job Posting End Date:
April 23, 2026
Our Purpose and Growth Culture We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.
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In this role, you will own the brand’s vision, business strategy, and growth objectives, ensuring relevance to consumers through strategy, innovation, and advanced marketing initiatives. This role reports directly to the BODYARMOR Sports Drink VP and will have direct reports. We’re on a mission to become the #1 sports drink in the world — and we need people who bring energy, hustle, and a winner’s mindset every single day.
Key Responsibilities Strategic Brand Leadership
Develop and holistically manage BODYARMOR SPORTS DRINK brand strategy and vision in North America, ensuring alignment with Advanced Hydration’s broader business objectives while maintaining local consumer relevance.
Manages BODYARMOR SPORTS DRINK, the fastest growing rapid rehydration product on the market. This role will directly drive category volume, share and profit, and will closely monitor changes in the marketplace to identify gaps and opportunities for new revenue, generating opportunities via new product‑concepts, or brand/flavor/package extensions on existing brands.
Lead the articulation and scaling of brand positioning, messaging, and identity to meet the demands of a competitive and dynamic marketplace. Balance short‑and‑long‑term priorities while driving accountability and results.
Communicate priorities and progress clearly to full cross functional team.
Build ways of working to enable strong 360° marketing execution
Continuously challenge the status quo using data, insight, and strong point of view.
End‑to‑End Marketing Execution
Oversee the creation and execution of the brand “bundle,” including product, packaging, pricing, and value propositions, driving distinctiveness in the marketplace.
Guide the development of omnichannel marketing programs, AI‑powered insights, and digital‑first strategies to drive engagement and growth.
Business & Performance Management
Track and oversee brand performance metrics, driving accountability for delivery on volume, revenue, and market share objectives.
Experience with Nielsen, IRI, or other data sets, plus quantitative research tools. Demonstrated ability to translate data into strategy and action.
Partner with commercial teams to drive ROI‑positive strategies while balancing brand equity investments and P&L performance targets.
Cross‑Functional Collaboration
Lead cross‑functional teams within the NA operating unit and engage effectively across marketing, commercial, finance, and corporate leadership teams.
Build partnerships with agencies, bottlers, and external stakeholders to ensure flawless execution and seamless delivery of business priorities.
Experience
Minimum Bachelor’s degree required; MBA or equivalent advanced degree strongly preferred.
10+ years leading brand marketing or product ownership in CPG or adjacent industries required. Strong experience in the beverage category is preferred.
Demonstrated success in managing large‑scale brand initiatives, innovation pipelines, and cross‑functional portfolio ownership.
Solid track record in leveraging MarTech, AI, and digital platforms to deliver consumer‑centric solutions.
Skills in financial acumen, strategic thinking, and project management critical for driving high‑impact business outcomes.
Leadership Proven ability to lead high‑powered teams, manage cross‑functional collaboration, and inspire excellence in others.
What We Can Do For You
Challenging Work: We are the underdog and our goal is not easy.
Iconic Brand: Be a part of the team building BODYARMOR into a more iconic brand
Exposure to World Class Leaders: Availability marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights
Pay Range:
$169,000 - $200,000
Annual Incentive Reference Value Percentage:
30
Location(s):
United States of America
City/Cities:
Atlanta
Travel Required:
00% - 25%
Relocation Provided:
Yes
Job Posting End Date:
April 23, 2026
Our Purpose and Growth Culture We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.
#J-18808-Ljbffr