Brand Marketing Manager
Bubble Down Car Wash, Tampa, FL, United States
We are a fast-growing, multi-location express car wash brand with serious momentum. We're scaling aggressively, investing heavily in growth, and building something extraordinary. We're ready for a bold marketing leader who thrives on ownership, energy, and results.
You'll shape its voice, protect its integrity, expand its reach, and ensure it shines consistently across every site, campaign, customer interaction, and new launch. You'll drive explosive membership growth, demand performance from every dollar spent, and infuse unstoppable energy into every team and partner you touch.
We're not looking for a behind‑the‑scenes manager. We're seeking a charismatic, high‑octane leader who rallies teams, forges powerhouse vendor relationships, represents the brand with confidence in the industry, and gets everyone genuinely excited about what we're creating—one sparkling car at a time.
What You'll Own Brand Ownership & Creative Leadership
Own and evolve the brand across every channel and touchpoint—you know what it takes to scale
Set crystal‑clear standards for look, feel, voice, and experience—and enforce them relentlessly across every site, campaign, digital asset, and new location launch
Serve as the final authority on "on‑brand" vs. "off‑brand" for campaigns, signage, digital assets, site launches, and beyond
Build creative strategy and output, both in‑house and through external partners, ensuring everything feels premium, consistent, and unmistakably us
Growth & Go‑To‑Market Mastery
Lead marketing strategy for new site launches — from pre‑opening buzz to grand‑opening momentum and sustained local growth
Build scalable, repeatable playbooks for campaigns, content, and activations that support expansion across 30+ locations
Develop campaigns, content, and promotions with ROI in mind — collaborating closely with the Growth Director to ensure every marketing effort connects to measurable business outcomes
Drive membership sign‑ups, car counts, and revenue growth through creative, community, and brand initiatives — with performance accountability shared with the Growth Director
Community Development & Engagement
Define and own the overarching community strategy to build deep local loyalty, generate organic advocacy, and fuel long‑term membership/traffic growth
Develop comprehensive plans and playbooks targeting key segments: schools (athletic sponsorships, fundraisers, student programs), apartments (resident perks, events), dealerships (cross‑promotions, referral incentives), charities (fundraising washes, donation drives, partnerships), and other high‑impact local opportunities
Draft clear, repeatable frameworks for partnerships, sponsorships, events, and activations — ensuring alignment with brand standards and business goals
Oversee consistent, high‑quality execution through the Community Engagement Specialist and activation team — including schools, fundraisers, donations, fleet development, and local activations — ensuring a full, high‑impact calendar year‑round
Performance, Budget & Accountability
Manage and own the brand and community marketing budget—build it, manage it, allocate it strategically, track aggressively, and optimize relentlessly for maximum ROI
Define and champion KPIs tied to core outcomes (CAC, LTV, churn reduction, membership growth, event ROI, community engagement and brand performance) and review dashboards to drive continuous improvement
Reporting directly to the Growth Marketing Director, this role assumes ultimate responsibility for all results and drives the success of the community engagement function. You will lead a small team, directly managing the Community Engagement Specialist, who in turn manages the Activation team (part‑time, ad hoc employees).
Customer Service & Review Oversight
Own reputation management across review platforms (Google, Yelp, Facebook, etc.), social mentions, and feedback channels
Monitor customer satisfaction signals in real time, respond professionally and promptly to reviews (positive and negative), and turn feedback into actionable improvements
Collaborate with operations and site teams to address service issues quickly, elevate the customer experience, and prevent escalations
Use review insights and sentiment analysis to inform brand standards, training recommendations, and marketing adjustments that boost happiness and organic positivity
Team & Culture Leadership
Lead and develop the Performance & Retention Manager (and future team members) with coaching, clear direction, and high expectations
Cultivate strong, collaborative partnerships with vendors, agencies, and internal ops/site teams
Create infectious energy and alignment—bring fresh ideas, champion testing, and execute with speed and precision
Inspire cross‑functional teams to think big and move fast as we scale
Requirements This is a hands‑on leadership role in a high‑growth environment. You'll think strategically at the highest level while staying deeply involved in execution—because that's how we win as we expand.
What You Bring We’re looking for
5–7+ years
of proven, growth‑focused marketing experience, ideally in recurring revenue/subscription models, multi‑location retail/service businesses, or high‑velocity consumer brands. Bonus points for car wash, quick‑service, fitness, or other membership‑heavy industries.
The Right Candidate Brings
Proven track record of owning a marketing budget — not just referencing one. Built it, managed it, allocated it strategically, and was accountable for the results
Deep experience in brand building, community engagement, performance marketing, and reputation management with measurable results to show for it
Direct people management experience — supervised a team, set clear expectations, and coached for performance
Demonstrated ability to present to senior leadership, defend spend decisions, and communicate marketing performance with confidence and clarity
A proven operator mindset — ready to run on day one in a high‑growth, multi‑location environment scaling to 30 sites in three years
If you’re ready to step up, truly own a brand, build and lead a winning team, apply today!
#J-18808-Ljbffr
You'll shape its voice, protect its integrity, expand its reach, and ensure it shines consistently across every site, campaign, customer interaction, and new launch. You'll drive explosive membership growth, demand performance from every dollar spent, and infuse unstoppable energy into every team and partner you touch.
We're not looking for a behind‑the‑scenes manager. We're seeking a charismatic, high‑octane leader who rallies teams, forges powerhouse vendor relationships, represents the brand with confidence in the industry, and gets everyone genuinely excited about what we're creating—one sparkling car at a time.
What You'll Own Brand Ownership & Creative Leadership
Own and evolve the brand across every channel and touchpoint—you know what it takes to scale
Set crystal‑clear standards for look, feel, voice, and experience—and enforce them relentlessly across every site, campaign, digital asset, and new location launch
Serve as the final authority on "on‑brand" vs. "off‑brand" for campaigns, signage, digital assets, site launches, and beyond
Build creative strategy and output, both in‑house and through external partners, ensuring everything feels premium, consistent, and unmistakably us
Growth & Go‑To‑Market Mastery
Lead marketing strategy for new site launches — from pre‑opening buzz to grand‑opening momentum and sustained local growth
Build scalable, repeatable playbooks for campaigns, content, and activations that support expansion across 30+ locations
Develop campaigns, content, and promotions with ROI in mind — collaborating closely with the Growth Director to ensure every marketing effort connects to measurable business outcomes
Drive membership sign‑ups, car counts, and revenue growth through creative, community, and brand initiatives — with performance accountability shared with the Growth Director
Community Development & Engagement
Define and own the overarching community strategy to build deep local loyalty, generate organic advocacy, and fuel long‑term membership/traffic growth
Develop comprehensive plans and playbooks targeting key segments: schools (athletic sponsorships, fundraisers, student programs), apartments (resident perks, events), dealerships (cross‑promotions, referral incentives), charities (fundraising washes, donation drives, partnerships), and other high‑impact local opportunities
Draft clear, repeatable frameworks for partnerships, sponsorships, events, and activations — ensuring alignment with brand standards and business goals
Oversee consistent, high‑quality execution through the Community Engagement Specialist and activation team — including schools, fundraisers, donations, fleet development, and local activations — ensuring a full, high‑impact calendar year‑round
Performance, Budget & Accountability
Manage and own the brand and community marketing budget—build it, manage it, allocate it strategically, track aggressively, and optimize relentlessly for maximum ROI
Define and champion KPIs tied to core outcomes (CAC, LTV, churn reduction, membership growth, event ROI, community engagement and brand performance) and review dashboards to drive continuous improvement
Reporting directly to the Growth Marketing Director, this role assumes ultimate responsibility for all results and drives the success of the community engagement function. You will lead a small team, directly managing the Community Engagement Specialist, who in turn manages the Activation team (part‑time, ad hoc employees).
Customer Service & Review Oversight
Own reputation management across review platforms (Google, Yelp, Facebook, etc.), social mentions, and feedback channels
Monitor customer satisfaction signals in real time, respond professionally and promptly to reviews (positive and negative), and turn feedback into actionable improvements
Collaborate with operations and site teams to address service issues quickly, elevate the customer experience, and prevent escalations
Use review insights and sentiment analysis to inform brand standards, training recommendations, and marketing adjustments that boost happiness and organic positivity
Team & Culture Leadership
Lead and develop the Performance & Retention Manager (and future team members) with coaching, clear direction, and high expectations
Cultivate strong, collaborative partnerships with vendors, agencies, and internal ops/site teams
Create infectious energy and alignment—bring fresh ideas, champion testing, and execute with speed and precision
Inspire cross‑functional teams to think big and move fast as we scale
Requirements This is a hands‑on leadership role in a high‑growth environment. You'll think strategically at the highest level while staying deeply involved in execution—because that's how we win as we expand.
What You Bring We’re looking for
5–7+ years
of proven, growth‑focused marketing experience, ideally in recurring revenue/subscription models, multi‑location retail/service businesses, or high‑velocity consumer brands. Bonus points for car wash, quick‑service, fitness, or other membership‑heavy industries.
The Right Candidate Brings
Proven track record of owning a marketing budget — not just referencing one. Built it, managed it, allocated it strategically, and was accountable for the results
Deep experience in brand building, community engagement, performance marketing, and reputation management with measurable results to show for it
Direct people management experience — supervised a team, set clear expectations, and coached for performance
Demonstrated ability to present to senior leadership, defend spend decisions, and communicate marketing performance with confidence and clarity
A proven operator mindset — ready to run on day one in a high‑growth, multi‑location environment scaling to 30 sites in three years
If you’re ready to step up, truly own a brand, build and lead a winning team, apply today!
#J-18808-Ljbffr