Senior Product Marketing Manager
GovWell Technologies Inc., New York, NY, United States
Better, more efficient government starts with better technology. GovWell is building
the AI operating system transforming how governments serve communities. Join
our team to help Americans believe in government again.
Help Americans believe in government again INTERVIEW
What it’s like to build at GovWell Hear directly from our team about the problems we’re solving, how we work, and the ways we’re improving how governments serve their communities.
Built in NYC
From New York City, for communities across the country We work together from our New York City headquarters 3 to 5 days a week. Being in the same place helps us move faster, collaborate more effectively, and build lasting relationships.
Central Manhattan HQ Our office is located in the heart of Manhattan at the intersection of West 36th Street and 5th Avenue, providing easy access to major transit hubs as well as world class dining and entertainment.
Autonomy for all While in-person is our default, we don't mandate specific days. Team members have the trust and flexibility to work the schedule that works best for them.
OURTEAM
“Before GovWell, I ran operations on presidential campaigns, where nothing works unless the systems do. Now I help build the operational backbone public service needs to function day to day.” "I spent years working with designers and planners, hearing the same frustration over and over: why is permitting so hard? With GovWell, we're building the solution." Deployment Strategist
“Growing up, I helped my dad apply for hundreds of construction permits. Those frustrating experiences inspired me to found GovWell to build better solutions for the millions of tradespeople whose livelihoods depend on getting permits fast.” CTO and Co-Founder
“Being raised by two public servants, my parents showed me early that meaningful change starts in local government and ripples outward. I’m incredibly proud to be part of GovWell and to support the people who serve their communities, helping make their work easier so residents receive the service they deserve.” Senior Deployment Strategist
“My work has included building tools for election administration and public health during the pandemic. I joined GovWell to keep applying those skills to systems people rely on when it matters most.” Software Engineer
“After working on presidential and Senate campaigns and alongside local governments, I wanted to focus on impact beyond elections. GovWell is where I can help improve how government works year after year.” Account Executive
“Before GovWell, I ran operations on presidential campaigns, where nothing works unless the systems do. Now I help build the operational backbone public service needs to function day to day.” "I spent years working with designers and planners, hearing the same frustration over and over: why is permitting so hard? With GovWell, we're building the solution." Deployment Strategist
“Growing up, I helped my dad apply for hundreds of construction permits. Those frustrating experiences inspired me to found GovWell to build better solutions for the millions of tradespeople whose livelihoods depend on getting permits fast.” CTO and Co-Founder
“Being raised by two public servants, my parents showed me early that meaningful change starts in local government and ripples outward. I’m incredibly proud to be part of GovWell and to support the people who serve their communities, helping make their work easier so residents receive the service they deserve.” Public service mission, with private sector perks Great achievements require extraordinary talent. We invest in our people so you can focus on doing the best work of your career at GovWell.
01
Competitive cash compensation
We hire exceptional people to make public sector impact, with competitive private sector compensation.
02
Equity ownership
Every GovWell team member is an equity owner. When the company succeeds, we all share in the upside.
03
Medical, dental, and vision insurance, with up to 100% of premiums covered for you and your partner.
04
401(k) savings plan
We offer flexible retirement options so you can plan ahead confidently and stay in control.
05
Unlimited time off
We trust people to manage their time and encourage taking time off to rest, recharge, and stay effective.
06
Hybrid work environment
While we work together in person most days, we believe in providing all employees the autonomy and flexibility to work from home when needed.
07
Meals, snacks, and team time
A fully stocked kitchen, drinks on hand, and monthly team events and gatherings sponsored by us.
Who we are
We are intense about our work and mission, but we have each others’ backs and are supportive. We do whatever we can to advance our mission and help our colleagues regardless of what’s in our job description.
See open roles Senior Product Marketing Manager Location New York, NY
Full time
Department Compensation We the people — and the taxpayers — deserve good government. Yet today, interacting with government services is often frustrating and inefficient. GovWell is building the AI operating system transforming how governments serve communities, starting with local agencies.
GovWell replaces legacy software for municipalities and counties, empowering public servants to radically streamline public services and cut internal processing time for permits and licenses by up to 90%.
Founded in 2023, GovWell powers 5,000+ mission-critical processes for agencies in 30+ states serving millions of residents. The company has raised $10M in seed funding from Work-Bench and Bienville Capital, and the team works in person at GovWell HQ in New York City. Read more about our founding story in TechCrunch .
A mission that matters:
Building AI-powered products to fix outdated government systems isn’t just a technical challenge—it’s a historic opportunity to improve our foundational relationship with government and ensure trillions of tax dollars result in high quality services.
WATCH: Mission & Vision with CEO & Co-Founder Troy LeCaire
Real-world impact:
GovWell’s product is the system of record for government services that affect millions of Americans. From streamlining permitting for small businesses to accelerating affordable housing development, your work will make an immediate difference.
Join a startup in hyper-growth:
We’ve found product-market fit and are scaling the business very quickly (4X ARR growth in the last year). As an early team member, you’ll learn what it takes to build a successful startup. You’ll work closely with the founders while enjoying exceptional autonomy and ownership over your work.
GovWell is hiring a
Product Marketing Manager
to own how we position, message, and bring our products to market. As we scale our engineering and product teams, this role ensures that everything we build is paired with a clear, compelling story that drives pipeline, adoption, and customer engagement.
You’ll sit at the intersection of Product, Engineering, and Marketing, partnering closely with product managers, engineers, and the Head of Marketing to translate what’s being built into positioning, messaging, and go-to-market strategies that resonate with our audience. You’ll be involved both upfront in shaping how we think about new products and post-launch in driving adoption through coordinated launches, customer communications, and sales enablement.
This role offers a high degree of ownership over the product marketing function, with the opportunity to build the systems, messaging, and playbooks that scale how GovWell goes to market.
We have a hybrid work culture that combines regular in-person collaboration at our New York City office (3+ days per week) with flexibility to work remotely.
What you’ll do Own product positioning and messaging across GovWell’s product suite, developing clear value propositions and messaging frameworks that cascade into all marketing collateral in partnership with Brand and the broader marketing team.
Partner with Product and Engineering to launch new products and features, building repeatable go-to-market plans including messaging, launch tiering, channel coordination, and customer communications.
Own sales enablement by creating and maintaining battle cards, competitive one-pagers, decks, and other materials that help Sales and Business Development teams win deals.
Lead customer and competitive research, including win/loss analysis and ongoing market intelligence, and feed insights back into positioning, messaging, and product strategy.
Partner with Marketing to drive product-led content, including use cases, customer stories, and thought leadership that reinforce our positioning and support pipeline generation.
Who you are 2+ years in product marketing or a related role in B2B SaaS, with experience in positioning, messaging, or go-to-market execution
Strong storyteller and writer who can translate technical products into clear, compelling narratives for non-technical buyers
Customer-obsessed and data-driven, using research, win/loss insights, and market context to inform decisions
Highly collaborative and comfortable partnering with Product, Engineering, Sales, and Marketing to connect what gets built to how it is sold
Systems-oriented and execution-focused, able to build repeatable processes and bring structure to ambiguous environments
Thinks in terms of pipeline impact and deal influence and familiar with modern GTM tooling
Compensation within the posted salary band will be commensurate with experience. All offers will include:
Competitive base salary + bonus.
Equity / stock options.
Medical, dental, and vision insurance.
401(k) program.
Flexible PTO.
#LI-AC1
Compensation Range: $140K - $170K
GovWell in the news GovWell is bringing automation and efficiency to local governments #J-18808-Ljbffr
Help Americans believe in government again INTERVIEW
What it’s like to build at GovWell Hear directly from our team about the problems we’re solving, how we work, and the ways we’re improving how governments serve their communities.
Built in NYC
From New York City, for communities across the country We work together from our New York City headquarters 3 to 5 days a week. Being in the same place helps us move faster, collaborate more effectively, and build lasting relationships.
Central Manhattan HQ Our office is located in the heart of Manhattan at the intersection of West 36th Street and 5th Avenue, providing easy access to major transit hubs as well as world class dining and entertainment.
Autonomy for all While in-person is our default, we don't mandate specific days. Team members have the trust and flexibility to work the schedule that works best for them.
OURTEAM
“Before GovWell, I ran operations on presidential campaigns, where nothing works unless the systems do. Now I help build the operational backbone public service needs to function day to day.” "I spent years working with designers and planners, hearing the same frustration over and over: why is permitting so hard? With GovWell, we're building the solution." Deployment Strategist
“Growing up, I helped my dad apply for hundreds of construction permits. Those frustrating experiences inspired me to found GovWell to build better solutions for the millions of tradespeople whose livelihoods depend on getting permits fast.” CTO and Co-Founder
“Being raised by two public servants, my parents showed me early that meaningful change starts in local government and ripples outward. I’m incredibly proud to be part of GovWell and to support the people who serve their communities, helping make their work easier so residents receive the service they deserve.” Senior Deployment Strategist
“My work has included building tools for election administration and public health during the pandemic. I joined GovWell to keep applying those skills to systems people rely on when it matters most.” Software Engineer
“After working on presidential and Senate campaigns and alongside local governments, I wanted to focus on impact beyond elections. GovWell is where I can help improve how government works year after year.” Account Executive
“Before GovWell, I ran operations on presidential campaigns, where nothing works unless the systems do. Now I help build the operational backbone public service needs to function day to day.” "I spent years working with designers and planners, hearing the same frustration over and over: why is permitting so hard? With GovWell, we're building the solution." Deployment Strategist
“Growing up, I helped my dad apply for hundreds of construction permits. Those frustrating experiences inspired me to found GovWell to build better solutions for the millions of tradespeople whose livelihoods depend on getting permits fast.” CTO and Co-Founder
“Being raised by two public servants, my parents showed me early that meaningful change starts in local government and ripples outward. I’m incredibly proud to be part of GovWell and to support the people who serve their communities, helping make their work easier so residents receive the service they deserve.” Public service mission, with private sector perks Great achievements require extraordinary talent. We invest in our people so you can focus on doing the best work of your career at GovWell.
01
Competitive cash compensation
We hire exceptional people to make public sector impact, with competitive private sector compensation.
02
Equity ownership
Every GovWell team member is an equity owner. When the company succeeds, we all share in the upside.
03
Medical, dental, and vision insurance, with up to 100% of premiums covered for you and your partner.
04
401(k) savings plan
We offer flexible retirement options so you can plan ahead confidently and stay in control.
05
Unlimited time off
We trust people to manage their time and encourage taking time off to rest, recharge, and stay effective.
06
Hybrid work environment
While we work together in person most days, we believe in providing all employees the autonomy and flexibility to work from home when needed.
07
Meals, snacks, and team time
A fully stocked kitchen, drinks on hand, and monthly team events and gatherings sponsored by us.
Who we are
We are intense about our work and mission, but we have each others’ backs and are supportive. We do whatever we can to advance our mission and help our colleagues regardless of what’s in our job description.
See open roles Senior Product Marketing Manager Location New York, NY
Full time
Department Compensation We the people — and the taxpayers — deserve good government. Yet today, interacting with government services is often frustrating and inefficient. GovWell is building the AI operating system transforming how governments serve communities, starting with local agencies.
GovWell replaces legacy software for municipalities and counties, empowering public servants to radically streamline public services and cut internal processing time for permits and licenses by up to 90%.
Founded in 2023, GovWell powers 5,000+ mission-critical processes for agencies in 30+ states serving millions of residents. The company has raised $10M in seed funding from Work-Bench and Bienville Capital, and the team works in person at GovWell HQ in New York City. Read more about our founding story in TechCrunch .
A mission that matters:
Building AI-powered products to fix outdated government systems isn’t just a technical challenge—it’s a historic opportunity to improve our foundational relationship with government and ensure trillions of tax dollars result in high quality services.
WATCH: Mission & Vision with CEO & Co-Founder Troy LeCaire
Real-world impact:
GovWell’s product is the system of record for government services that affect millions of Americans. From streamlining permitting for small businesses to accelerating affordable housing development, your work will make an immediate difference.
Join a startup in hyper-growth:
We’ve found product-market fit and are scaling the business very quickly (4X ARR growth in the last year). As an early team member, you’ll learn what it takes to build a successful startup. You’ll work closely with the founders while enjoying exceptional autonomy and ownership over your work.
GovWell is hiring a
Product Marketing Manager
to own how we position, message, and bring our products to market. As we scale our engineering and product teams, this role ensures that everything we build is paired with a clear, compelling story that drives pipeline, adoption, and customer engagement.
You’ll sit at the intersection of Product, Engineering, and Marketing, partnering closely with product managers, engineers, and the Head of Marketing to translate what’s being built into positioning, messaging, and go-to-market strategies that resonate with our audience. You’ll be involved both upfront in shaping how we think about new products and post-launch in driving adoption through coordinated launches, customer communications, and sales enablement.
This role offers a high degree of ownership over the product marketing function, with the opportunity to build the systems, messaging, and playbooks that scale how GovWell goes to market.
We have a hybrid work culture that combines regular in-person collaboration at our New York City office (3+ days per week) with flexibility to work remotely.
What you’ll do Own product positioning and messaging across GovWell’s product suite, developing clear value propositions and messaging frameworks that cascade into all marketing collateral in partnership with Brand and the broader marketing team.
Partner with Product and Engineering to launch new products and features, building repeatable go-to-market plans including messaging, launch tiering, channel coordination, and customer communications.
Own sales enablement by creating and maintaining battle cards, competitive one-pagers, decks, and other materials that help Sales and Business Development teams win deals.
Lead customer and competitive research, including win/loss analysis and ongoing market intelligence, and feed insights back into positioning, messaging, and product strategy.
Partner with Marketing to drive product-led content, including use cases, customer stories, and thought leadership that reinforce our positioning and support pipeline generation.
Who you are 2+ years in product marketing or a related role in B2B SaaS, with experience in positioning, messaging, or go-to-market execution
Strong storyteller and writer who can translate technical products into clear, compelling narratives for non-technical buyers
Customer-obsessed and data-driven, using research, win/loss insights, and market context to inform decisions
Highly collaborative and comfortable partnering with Product, Engineering, Sales, and Marketing to connect what gets built to how it is sold
Systems-oriented and execution-focused, able to build repeatable processes and bring structure to ambiguous environments
Thinks in terms of pipeline impact and deal influence and familiar with modern GTM tooling
Compensation within the posted salary band will be commensurate with experience. All offers will include:
Competitive base salary + bonus.
Equity / stock options.
Medical, dental, and vision insurance.
401(k) program.
Flexible PTO.
#LI-AC1
Compensation Range: $140K - $170K
GovWell in the news GovWell is bringing automation and efficiency to local governments #J-18808-Ljbffr