Experiential Marketing Specialist
Ferguson, Virginia, MN, United States
Overview
Since 1953, Ferguson has been a source of quality supplies for a variety of industries. We exist to make our customers’ complex projects simple, successful, and sustainable. Ferguson, a Fortune 500 company, provides best-in-class products, service and capabilities across multiple industries and serves approximately 36,000 associates across 1,700 locations.
You will build a career that you are proud of, at a company you can believe in.
Position Overview This role will support Experiential Marketing programs spanning Ferguson’s multiple residential and non-residential customer groups. Ferguson is seeking an experienced marketing strategist to support experiential programming aimed to attract, retain and grow the specialized trade professional. This position is cross-functional and collaborates with internal and external partners to produce best-in-class customer experiences.
The Experiential Marketing Specialist will support a wide range of marketing tactics related to event programming including in-store events, roadshow tours, customer summits, industry-based engagement trips and incentive trips.
Location This role is approved to be either Remote within the United States or Hybrid for associates in Newport News, VA, in accordance with company policy.
Responsibilities
Develop an understanding of Ferguson’s experiential programs in order to effectively support program needs
Collaborate with internal teams, including Marketing Strategy, Brand Creative, Category Management and the Customer Groups to ensure proper alignment of event strategy with business objectives, messaging priorities and brand positioning
Draft creative briefs for support deliverables including print materials, promotional items, banners and signage, email assets, digital content and sales enablement
Develop relationships with external vendors ensuring high-quality delivery of required services
Maintain event calendars, project plans, run-of-show documents, and kickoff meeting materials keeping stakeholders aligned and informed
Create Cvent event websites to support registration requirements while ensuring consistent, on-brand presentation of events
Manage vendor sponsor engagement for assigned programs ensuring comprehensive, detailed communications to maximize sponsorship offerings for mutual benefit
Coordinate travel and accommodation needs for programs in partnership with Corporate Travel, Meetings & Events department and approved third-party support partners as needed
Manage event logistics for execution according to established run-of-show ensuring on-time and on-budget execution
Partner with field hosts and Regional Marketing Business Partners to activate programming in local markets
Provide on-site event management support including set-up and tear-down coordination, registration, catering, audio-visual coordination, and session check-in
Assist in the creation of surveys and results tracking to measure participant sentiment
Measure, review and report outcomes of initiatives using appropriate metrics
Create and maintain relevant intranet pages for comprehensive internal communications (Pipeline/SharePoint)
Assist in management of program budgets by tracking expenses, requesting POs, submitting invoices and ensuring adherence to budgets
Promote and maintain corporate identity, brand and design standards, and the enterprise value proposition expanding brand recognition and awareness of Ferguson and value-add capabilities and services
Represent the company in a professional manner at all times ensuring best-in-class customer experience
Abide by all policies, rules, and regulations of the company including all applicable safety rules, regulations and procedures
Qualifications
Bachelor’s degree in Marketing, Communications or business-related field preferred
3+ years of relevant marketing experience highly preferred; or equivalent work experience considered
Demonstrated understanding of Ferguson’s trade industries served and customer types preferred
Strong oral and written communication skills and the ability to work both independently and within a cross-functional team environment
Highly organized with excellent attention to detail
Capable of working on multiple events simultaneously without compromising on quality and on-time delivery
Experience managing program deliverables to budget
Proficiency in MS Office a must; Outlook, Excel, PowerPoint, Word, SharePoint, Teams, PowerBI etc.
Familiarity with, or excitement to learn and work in platforms such as Cvent, Airtable, and Canva
Compensation and Benefits Pay Range: Actual pay rate may vary depending upon location. The estimated pay range for this position is below. The specific rate will depend on a candidate’s qualifications and prior experience.
$3,600.00 - $6,783.70
Estimated ranges are monthly for salaried roles or hourly for all other roles. This role is Bonus or Incentive Plan eligible. Ferguson complies with wage regulations. The starting wage may be higher in certain locations based on local or state wage requirements.
The Company is an equal opportunity employer and complies with applicable equal opportunity regulations. Ferguson Enterprises, LLC is an equal employment employer (M/F/Disability/Vet/Sexual Orientation/Gender Identity). Equal Employment Opportunity and Reasonable Accommodation Information.
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You will build a career that you are proud of, at a company you can believe in.
Position Overview This role will support Experiential Marketing programs spanning Ferguson’s multiple residential and non-residential customer groups. Ferguson is seeking an experienced marketing strategist to support experiential programming aimed to attract, retain and grow the specialized trade professional. This position is cross-functional and collaborates with internal and external partners to produce best-in-class customer experiences.
The Experiential Marketing Specialist will support a wide range of marketing tactics related to event programming including in-store events, roadshow tours, customer summits, industry-based engagement trips and incentive trips.
Location This role is approved to be either Remote within the United States or Hybrid for associates in Newport News, VA, in accordance with company policy.
Responsibilities
Develop an understanding of Ferguson’s experiential programs in order to effectively support program needs
Collaborate with internal teams, including Marketing Strategy, Brand Creative, Category Management and the Customer Groups to ensure proper alignment of event strategy with business objectives, messaging priorities and brand positioning
Draft creative briefs for support deliverables including print materials, promotional items, banners and signage, email assets, digital content and sales enablement
Develop relationships with external vendors ensuring high-quality delivery of required services
Maintain event calendars, project plans, run-of-show documents, and kickoff meeting materials keeping stakeholders aligned and informed
Create Cvent event websites to support registration requirements while ensuring consistent, on-brand presentation of events
Manage vendor sponsor engagement for assigned programs ensuring comprehensive, detailed communications to maximize sponsorship offerings for mutual benefit
Coordinate travel and accommodation needs for programs in partnership with Corporate Travel, Meetings & Events department and approved third-party support partners as needed
Manage event logistics for execution according to established run-of-show ensuring on-time and on-budget execution
Partner with field hosts and Regional Marketing Business Partners to activate programming in local markets
Provide on-site event management support including set-up and tear-down coordination, registration, catering, audio-visual coordination, and session check-in
Assist in the creation of surveys and results tracking to measure participant sentiment
Measure, review and report outcomes of initiatives using appropriate metrics
Create and maintain relevant intranet pages for comprehensive internal communications (Pipeline/SharePoint)
Assist in management of program budgets by tracking expenses, requesting POs, submitting invoices and ensuring adherence to budgets
Promote and maintain corporate identity, brand and design standards, and the enterprise value proposition expanding brand recognition and awareness of Ferguson and value-add capabilities and services
Represent the company in a professional manner at all times ensuring best-in-class customer experience
Abide by all policies, rules, and regulations of the company including all applicable safety rules, regulations and procedures
Qualifications
Bachelor’s degree in Marketing, Communications or business-related field preferred
3+ years of relevant marketing experience highly preferred; or equivalent work experience considered
Demonstrated understanding of Ferguson’s trade industries served and customer types preferred
Strong oral and written communication skills and the ability to work both independently and within a cross-functional team environment
Highly organized with excellent attention to detail
Capable of working on multiple events simultaneously without compromising on quality and on-time delivery
Experience managing program deliverables to budget
Proficiency in MS Office a must; Outlook, Excel, PowerPoint, Word, SharePoint, Teams, PowerBI etc.
Familiarity with, or excitement to learn and work in platforms such as Cvent, Airtable, and Canva
Compensation and Benefits Pay Range: Actual pay rate may vary depending upon location. The estimated pay range for this position is below. The specific rate will depend on a candidate’s qualifications and prior experience.
$3,600.00 - $6,783.70
Estimated ranges are monthly for salaried roles or hourly for all other roles. This role is Bonus or Incentive Plan eligible. Ferguson complies with wage regulations. The starting wage may be higher in certain locations based on local or state wage requirements.
The Company is an equal opportunity employer and complies with applicable equal opportunity regulations. Ferguson Enterprises, LLC is an equal employment employer (M/F/Disability/Vet/Sexual Orientation/Gender Identity). Equal Employment Opportunity and Reasonable Accommodation Information.
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