Fortune Brands Innovations is hiring: SEO Specialist in Deerfield
Fortune Brands Innovations, Deerfield, IL, United States
Fortune Brands Innovations, Inc. is an industry-leading home, security and digital products company. We’re focused on exciting opportunities within the home, security and commercial building markets. Our driving purpose is to elevate every life by transforming spaces into havens. We believe our work and our brands can have incredibly positive impacts for not just our business and shareholders, but for people and the planet, too.
Job Description
The Search Engine Optimization Specialist
for our Master Lock brand will research and develop SEO strategies to drive organic traffic, engagement and discoverability across Fortune Brands Innovations’ online ecosystem. This role will be responsible for designing, implementing, tracking and optimizing SEO and GEO strategies across a variety of channels, including owned websites, product pages, eCommerce sites and more. You will work closely with the Digital Marketing team to implement search and AI enhancements, including keyword research, on-site optimizations, technical SEO improvements, link building strategies and content. You will also play a key role in crafting compelling copy that informs, engages and converts consumers while adhering to SEO best practices. Location
This is a hybrid role that reports to our headquarters in Deerfield, IL with the option for remote work on Mondays & Fridays. What You Will Be Doing
Conduct keyword research and competitor analysis to identify high-value target keywords for website optimization and content creation. Lead website audits to identify and address technical SEO issues that hinder search engine visibility. Proactively identify opportunities to improve website architecture, page speed, mobile responsiveness, schema markup, and internal linking to support crawlability and indexing. Integrate SEO best practices with GEO and AI-driven search techniques to create FAQ content, landing pages and educational resources optimized for both traditional search and LLMs. Collaborate with the Category and Product Management teams to develop PDP content that will enhance discoverability and conversion for eCommerce and owned websites. Write engaging and informative content (including website copy, landing pages, blog posts, PDPs, meta descriptions, etc.) that is optimized for search and LLMs and aligned with brand voice and messaging. Create and maintain SEO playbooks with guidelines and proven best practices for eCommerce and owned sites. Manage the day-to-day relationship with agency partners, ensuring alignment on priorities, deliverables, and brand standards. Track and analyze website performance metrics (organic traffic, rankings, conversions) using analytics tools, and stay up to date on the latest SEO trends, algorithm changes, GEO best practices and the impacts of AI-powered search. Partner closely with eComm, marketing, paid media and product teams to develop and execute SEO strategies. Communicate effectively with stakeholders to ensure alignment with overall business goals. Qualifications
3 - 5 years of experience in SEO with a proven track record of success in increasing organic traffic and conversions (ideally within a Consumer Packaged Goods environment). Strong understanding of SEO and GEO best practices, search engine algorithms and technical SEO factors. Experience supporting content and SEO in a B2C/DTC space. Experience conducting keyword research and analyzing website performance data using SEO tools. Strong interpersonal and relationship-building abilities and willingness to work collaboratively. Proficient in Microsoft Office Suite and SEO software tools like Google Search Console, Google Analytics, Ahrefs, SEMrush, Screaming Frog, JungleScout, etc. Detail-oriented, self-starter with a strong ownership mentality and excellent time management and organizational skills. Nice to Have
Bachelor's degree in Marketing, Communications, Journalism, or related field. Excellent writing, editing and proofreading skills with a flair for crafting engaging and persuasive copy. Additional Information
Fortune Brands believes in fair and equitable pay. A reasonable estimate of the base salary range for this role is Hiring Pay Range: $56,000 USD - $84,700 USD. Actual salaries may vary based on education, training, experience, and location. In addition to base salary, employees may participate in an annual bonus plan or a role-based sales incentive plan. Comprehensive benefits including health plans, 401(k) with company contribution, product discounts, flexible time off, adoption benefits, and Employee Resource Groups. Fortune Brands is built on industry-leading brands and innovation within the high-growth categories of water, outdoors and security. For more information, visit fbin.com. Equal Employment Opportunity
Fortune Brands is an equal opportunity employer. Qualified applicants are evaluated without regard to race, color, religion, sex, gender identity or expression, national origin, ancestry, age, disability/handicap status, marital status, protected veteran status, sexual orientation, genetic history or information, or any other legally protected characteristic. Reasonable Accommodations
Fortune Brands is committed to providing reasonable accommodations to individuals with disabilities. If you need an accommodation for any part of the application or interview process, please contact us at fbinleave.fbhs@fbin.com with details of your request. Important Notice: Protect Yourself from Fraudulent Job Postings: Fortune Brands job postings are hosted on our website at fbin.com/careers via SmartRecruiters. We will never request banking information or sensitive personal details until an offer of employment is accepted.
#J-18808-Ljbffr
for our Master Lock brand will research and develop SEO strategies to drive organic traffic, engagement and discoverability across Fortune Brands Innovations’ online ecosystem. This role will be responsible for designing, implementing, tracking and optimizing SEO and GEO strategies across a variety of channels, including owned websites, product pages, eCommerce sites and more. You will work closely with the Digital Marketing team to implement search and AI enhancements, including keyword research, on-site optimizations, technical SEO improvements, link building strategies and content. You will also play a key role in crafting compelling copy that informs, engages and converts consumers while adhering to SEO best practices. Location
This is a hybrid role that reports to our headquarters in Deerfield, IL with the option for remote work on Mondays & Fridays. What You Will Be Doing
Conduct keyword research and competitor analysis to identify high-value target keywords for website optimization and content creation. Lead website audits to identify and address technical SEO issues that hinder search engine visibility. Proactively identify opportunities to improve website architecture, page speed, mobile responsiveness, schema markup, and internal linking to support crawlability and indexing. Integrate SEO best practices with GEO and AI-driven search techniques to create FAQ content, landing pages and educational resources optimized for both traditional search and LLMs. Collaborate with the Category and Product Management teams to develop PDP content that will enhance discoverability and conversion for eCommerce and owned websites. Write engaging and informative content (including website copy, landing pages, blog posts, PDPs, meta descriptions, etc.) that is optimized for search and LLMs and aligned with brand voice and messaging. Create and maintain SEO playbooks with guidelines and proven best practices for eCommerce and owned sites. Manage the day-to-day relationship with agency partners, ensuring alignment on priorities, deliverables, and brand standards. Track and analyze website performance metrics (organic traffic, rankings, conversions) using analytics tools, and stay up to date on the latest SEO trends, algorithm changes, GEO best practices and the impacts of AI-powered search. Partner closely with eComm, marketing, paid media and product teams to develop and execute SEO strategies. Communicate effectively with stakeholders to ensure alignment with overall business goals. Qualifications
3 - 5 years of experience in SEO with a proven track record of success in increasing organic traffic and conversions (ideally within a Consumer Packaged Goods environment). Strong understanding of SEO and GEO best practices, search engine algorithms and technical SEO factors. Experience supporting content and SEO in a B2C/DTC space. Experience conducting keyword research and analyzing website performance data using SEO tools. Strong interpersonal and relationship-building abilities and willingness to work collaboratively. Proficient in Microsoft Office Suite and SEO software tools like Google Search Console, Google Analytics, Ahrefs, SEMrush, Screaming Frog, JungleScout, etc. Detail-oriented, self-starter with a strong ownership mentality and excellent time management and organizational skills. Nice to Have
Bachelor's degree in Marketing, Communications, Journalism, or related field. Excellent writing, editing and proofreading skills with a flair for crafting engaging and persuasive copy. Additional Information
Fortune Brands believes in fair and equitable pay. A reasonable estimate of the base salary range for this role is Hiring Pay Range: $56,000 USD - $84,700 USD. Actual salaries may vary based on education, training, experience, and location. In addition to base salary, employees may participate in an annual bonus plan or a role-based sales incentive plan. Comprehensive benefits including health plans, 401(k) with company contribution, product discounts, flexible time off, adoption benefits, and Employee Resource Groups. Fortune Brands is built on industry-leading brands and innovation within the high-growth categories of water, outdoors and security. For more information, visit fbin.com. Equal Employment Opportunity
Fortune Brands is an equal opportunity employer. Qualified applicants are evaluated without regard to race, color, religion, sex, gender identity or expression, national origin, ancestry, age, disability/handicap status, marital status, protected veteran status, sexual orientation, genetic history or information, or any other legally protected characteristic. Reasonable Accommodations
Fortune Brands is committed to providing reasonable accommodations to individuals with disabilities. If you need an accommodation for any part of the application or interview process, please contact us at fbinleave.fbhs@fbin.com with details of your request. Important Notice: Protect Yourself from Fraudulent Job Postings: Fortune Brands job postings are hosted on our website at fbin.com/careers via SmartRecruiters. We will never request banking information or sensitive personal details until an offer of employment is accepted.
#J-18808-Ljbffr