Regional Content Creator

REGIONAL CONTENT CREATOR Job Purpose As Regional Content Creator, you will work collaboratively with Regional Marketing and Digital Marketing Managers to create and edit premium quality content and assets that enhance our brand across various channels. Your role is pivotal in implementing marketing strategy, ensuring continued attraction, enrollment, and retention of students while building the Nord Anglia Education brand. Job Responsibilities General Responsibilities Assume a pivotal role in implementing marketing strategy to ensure continued attraction, enrollment, and retention of students. Provide support in maintaining the quality and consistency of marketing projects across schools, ensuring that USPs, visual identities, and NAE campaigns are correctly reflected across all touchpoints. Use understanding of schools’ markets and enrollment needs to develop brand messages that deliver an exceptional experience at every stage of the family journey. Forge strong relationships with marketing colleagues across the region and schools so that everyone works together to achieve our vision. Track and respond to digital trends, ensuring all content meets NAE standards and resonates with current and prospective parents. Support and upskill colleagues across our schools in creating compelling social‑media content aligned with brand standards. Design Creation & Engagement Produce creative assets that align with our brand and vision, supporting efforts to differentiate schools from competitors. Edit short‑form content for social media, newsletters, etc., including interviews, vlogs, classroom moments, and parent testimonials. Respond quickly to viral trends and adapt brand content accordingly. Monitor social engagement metrics and continuously improve content strategies. Training and Capability Building Support brand audits ensuring consistency across the region. Coach school teams in content best practices. Run practical workshops on shooting, editing, storytelling, and platform‑specific engagement. Create guidelines, templates, and content calendars for schools to use independently. Strategic Input & Analytics Monitor and report on platform performance using native and third‑party analytics. Provide recommendations for improving visibility, engagement, and follower growth. Support broader brand storytelling and digital strategy through a market‑focused lens. Research current marketing trends in the digital and creative space, sharing interesting ideas to inspire future initiatives and campaigns. Driving Performance Understand how creativity can support our brand in achieving commercial goals and reinforcing brand positioning. Observe and learn about competitors across the region, helping the team by identifying what makes/ can make us stand out and sharing those insights. Job Requirements Bachelors Degree Must be fluent in English, Spanish and preferably Portuguese Good understanding and experience in luxury, customer‑facing sales industries and experience in monitoring competitor market activity 3+ years’ experience in content creation Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and other relevant design tools. Basic understanding of web design principles; experience with tools like Figma is a plus Understanding of analytics and performance metrics Demonstrate a strong creative flair with the ability to generate innovative design ideas Attention to detail: meticulous with an eye for detail, ensuring that all work meets the highest standards Able to manage time effectively, prioritize tasks, and meet deadlines Teamwork: a collaborative team player, eager to learn from and support other team members Adaptability: willingness to adapt to changing project requirements and take on new challenges Brand awareness: understanding of the importance of brand consistency and the ability to follow brand guidelines closely Excellent skills in filming and editing (using apps such as CapCut, Canva, Adobe Creative, Lightroom) Outstanding written and verbal communication skills in English and Spanish Strong visual eye, storytelling ability, and passion for education Ability to work independently while managing multiple projects across locations Background in journalism, media, or marketing Previous experience in premium consumer brands High levels of personal integrity Ability to work under pressure and remain calm Occasional travel (around 30% of the time) #J-18808-Ljbffr