Sr. Director, Wholesale Marketing

Job Description Pressed Juicery is growing! Join our purpose-driven community and help us make an impact. Pressed Juicery is a modern wellness brand built with the mission to empower your wellness journey. About Pressed Juicery Founded in 2010 by three friends, Pressed began as a small space with a big idea: real, nourishing food should be accessible and fit into everyday life. What started in a tiny Los Angeles juice bar has grown into a dynamic omnichannel brand, with products available through thousands of retailers nationwide, alongside our company-owned stores and direct-to-consumer channel. At Pressed Juicery, we operate as one community bringing high-quality, better-for-you products to market. Guided by passion and purpose, we’re building what’s next in wellness. Our Mission Pressed Juicery’s mission is to empower your wellness journey. Our Workplace Culture We embrace diversity, equity, inclusion, and belongingness! We speak up with radically candid communication. We wholeheartedly support personal and professional growth. We believe mistakes can be valuable and lead to continuous improvement. Lastly, we value excellence and strive to achieve greatness in all we do! Our Values and Benefits Community - as leaders, we celebrate differences, champion strengths, and compassionately aspire to be our most vibrant selves. Passion - curious and humble, we inspire people to make healthy choices. Growth - pursuing wellness with intention, we create and embrace good energy. Medical, dental, and vision 401(k) - match up to 4% of compensation Awesome paid time-off and holidays Flexible Spending Account Generous paid parental leave Annual performance and compensation reviews Focus on career-pathing and promotions Professional and leadership development workshops Free Pressed products! About the Role The Senior Director of Wholesale Marketing is responsible for translating company and brand strategy into clear, channel‑specific plans that drive velocity and profitable growth across Off‑Premise and Foodservice/On‑Premise (FSOP) channels. This role does not own brand strategy or sales execution. Instead, it ensures that both are effectively connected — turning high‑level strategy into practical, executable programs that perform in‑market. This is a commercially minded marketing role that requires deep wholesale experience and a strong bias toward execution. Key Responsibilities Translate VP Strategy direction into channel‑specific “plans to win” across grocery, convenience, club, and FSOP Steward the translation of channel plans into account‑specific plans for key accounts Define how brand campaigns and priorities show up in wholesale environments Define what programs / toolkits should exist to drive performance: Promotion role and structure (guardrails, not execution) Activation approach (in‑store, retail media, FSOP programs) Launch, sustain, and recovery frameworks Ensure programs are simple, scalable, and executable by Sales Own how marketing investment is allocated across wholesale channels and account segments Define levels of support by channel, program, and initiative Ensure investment decisions are consistent, scalable, and ROI‑driven Support VP Strategy in management of activation budget Channel‑Level Planning & Guidance Support development of playbooks and guidance for Sales, brokers, and partners Define how programs should show up by channel (not by individual account) Ensure plans reflect real‑world retail and FSOP dynamics Performance Framework & Optimization Define KPIs and measurement frameworks across wholesale channels Evaluate performance at a channel, program and Tier 1 account level Identify what to scale, adjust, or stop Lead cross‑functional meetings to drive planning, execution, performance reviews Build repeatable playbooks that improve efficiency and effectiveness Qualifications 10–15+ years in CPG, beverage, or related industry Deep experience across Off‑Premise and FSOP channels Marketing background in: Retail or commercial strategy Marketing activation planning Retail Media Must be legally authorized to work in the United States without restriction. Pressed Juicery, Inc. participates in the E‑Verify program. Please click here to learn more about the E‑Verify program. Equal Employment Opportunity Pressed Juicery is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, disability, genetic information, veteran status or any other protected characteristic. #J-18808-Ljbffr