Senior Marketing Systems Manager

The Impact You’ll Make As Senior Marketing Systems Manager, you will own the tools and infrastructure that power Upside's marketing and SDR motion. From managing our marketing automation and sales engagement platforms to ensuring clean data flows into Salesforce, you'll be the systems partner that keeps our top‑of‑funnel running at full speed. This role requires someone who can operate autonomously, balance production support with strategic initiatives, and bring strong judgment to decisions about tooling, configuration, and process design. Reporting to the Senior Director, Revenue Operations, you'll work closely with Marketing, Sales Development, and the Salesforce Administration team to ensure our technology ecosystem supports pipeline generation and commercial growth. Core Responsibilities Own the day‑to‑day administration, configuration, and optimization of Upside's marketing and SDR technology stack including HubSpot, Outreach, Gong, ZoomInfo, Clay and adjacent tools. Serve as the primary systems partner for B2B Marketing and Sales Development, translating business requirements into scalable, well‑documented platform configurations and workflows. Collaborate closely with the Salesforce Administration team to ensure seamless data flow, data model alignment, and reliable lead / contact routing between marketing systems and our CRM. Deliver production support by troubleshooting, prioritizing, and resolving issues raised by end users across marketing and SDR platforms, with a focus on root‑cause resolution. Support program management for the marketing systems domain, including roadmap definition, backlog grooming, and delivery planning in partnership with business stakeholders. Support Upside's GTM AI adoption initiatives by identifying automation and AI augmentation opportunities within the marketing and SDR stack. Design and implement automation across the stack to reduce manual work, improve conversion rates, and support campaign execution at scale. Stay current on platform releases, new features, and emerging tools and proactively identify opportunities to extract more value from existing investments and evaluate new tools as needs arise. Partner with Data Governance to operationalize data management standards, ensure compliance, and maintain a clean, trustworthy system of record. Manage vendor relationships to ensure Upside is maximizing ROI on platform investments and receiving appropriate levels of support. What You Should Have 5+ years of experience in marketing operations, marketing systems, or a closely related GTM systems role. Deep hands‑on expertise with marketing automation and sales engagement platforms. Strong understanding of Salesforce Sales Cloud, automation tools, and data model design. Comfort operating in an environment where AI tooling is evolving rapidly. Proven experience gathering business requirements and translating them into well‑architected system solutions. Strong production support mindset, with the ability to balance urgent issues against longer‑term platform improvements. Demonstrated ability to operate independently, manage multiple priorities, and exercise sound judgment. Excellent communication and collaboration skills, with the ability to influence without authority and partner across functions. Location This hybrid role is based in our Austin, Chicago, DC, or NYC office. In‑office attendance is required on Monday, Tuesday, and Thursday, and may increase based on project‑based needs and changes to Upside’s in‑office policy over time. Compensation The U.S. base salary range for this full‑time position is $127,000 - $160,000 + equity + benefits. The final starting pay will be determined based on job‑related skills, experience, qualifications, work location, and market conditions. Benefits Medical, dental, and vision coverage starting on Day 1 Equity (ISOs) 401(k) program Family planning programs + paid parental leave Physical fitness and wellness memberships Emotional and mental health support programs Unlimited PTO + 10 paid federal holidays + our annual, week‑long Winter Break Flexible work environment Lunch reimbursement for in‑office employees Employee Resource Groups Learning and Development stipend Transparent culture Amazing mission! Diversity And Inclusion Diversity drives innovation, and our differences make us stronger. We’re passionate about building a workplace that represents a variety of backgrounds, skills, and perspectives, and we do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Everyone is welcome here! If there's anything we can do to support a disability or special need during your application or interview process, please email accommodations@upside.com. This email is for accessibility accommodations only, it should not be used to submit job applications. #J-18808-Ljbffr