Senior Digital Designer

Location We provide a hybrid work schedule, allowing employees to work from home on some days and be present in the office on others. Office Address: 500 Washington Ave S, Minneapolis, MN 55415, Suite 1000 Company Overview If you’re looking for a collaborative, growth-focused environment to flex your digital marketing muscle, Rocket55 is a perfect fit. Rocket55 has been a full-service digital marketing agency for 16+ years, no small feat in an industry that changes and evolves daily. Keeping up with the technological innovations and market trends in our industry makes every day working here an adventure. We’re looking for fellow hard-working digital enthusiasts who are eager to drive results for our clients, thrive in a diverse and dynamic workplace, and add to a culture of curiosity, innovation, and awesomeness. Join our energetic, success-driven team and be part of a company that values relentless pursuit of results, curiosity, collaboration, and adaptability. If you are driven by excellence and hungry for success, we want to hear from you! Job Summary We're looking for a senior, well-rounded Senior Digital Designer to join our Innovation Department under the Creative team. This is a pivotal role that will help shape the visual identity and creative standards of the entire agency. Working directly with the Creative Director, you'll define the look, feel, and brand expression of Rocket55 across all internal assets while also serving as a plug-in designer for client work, collaborating with strategists, marketers, and pod teams to deliver high-quality creative across all campaigns and initiatives. This is an ideal role for a designer who is highly collaborative, experienced with AI-powered tools, and genuinely excited to help shape the future of a modern agency. Responsibilities Agency Brand & Creative Systems Help define and evolve the visual identity of Rocket55 Design and maintain internal creative assets, templates, and deliverables Develop scalable design systems for internal and client-facing materials Ensure visual consistency across all brand touchpoints Create agency marketing assets including case studies, Pitch and capability decks, social content, and promotional materials Brand Identity Concept and design comprehensive brand identities including logos, wordmarks, color systems, typography, and iconography Develop detailed brand guidelines and style guides that ensure consistent application across all touchpoints Create visually compelling, on-brand presentation and pitch decks for both client-facing and internal use Build and maintain brand asset libraries, ensuring teams have easy access to approved, up-to-date files Package design is a plus — experience with dielines, prepress, and print-ready file delivery across a range of formats is valued Digital & Paid Media Support client campaigns with digital design across paid social, display, email, and pitch materials Design performance marketing creative including ad creative, landing page visuals, and campaign assets Research and apply brand guidelines across a diverse range of B2B and B2C clients Create static ads for Google PMAX and paid social platforms including Meta, LinkedIn, TikTok, and Pinterest Build display ad sets in multiple sizes, both static and animated Design mobile and desktop email templates optimized for use in HubSpot Create content and image gallery slides for Amazon business listings Social Media Design Create scroll-stopping social media graphics, content, and assets across Instagram, Facebook, LinkedIn, TikTok, and X Develop social media templates and content systems that enable efficient, on-brand production at scale Support organic and paid social campaigns with static, animated, and story/reel-formatted assets Stay current on social media design trends, platform spec changes, and emerging content formats Photography & Visual Production Source, select, edit, and retouch stock photography to support campaigns, client assets, and branded content Evaluate and curate visual assets that align with brand tone, campaign objectives, and target audience Create photo composites, image manipulations, and advanced retouching in Photoshop Manage and organize client photo and digital asset libraries, maintaining clear file naming and version control Collaborate with the team to develop visual content strategies that guide photography direction across campaigns Creative Collaboration & Production Collaborate with strategists, copywriters, and marketing teams to translate briefs into compelling visuals Adapt and resize creative assets across multiple formats and platforms while maintaining design integrity Contribute to concepting and ideation during campaign kickoffs, brainstorms, and client working sessions bringing strong visual thinking to the table early in the process Manage multiple projects simultaneously, prioritizing effectively and communicating proactively on timelines and deliverables Support the development and documentation of repeatable creative processes, templates, and production workflows Participate in client presentations, helping articulate the creative rationale behind design decisions with clarity and confidence Design Workflow & AI Integration Integrate AI tools into the design process to enhance efficiency, exploration, and iteration Work with the Innovation team to explore and develop AI-powered creative workflows Continuously evaluate tools including Midjourney, Runway ML, Adobe Firefly, and others that improve creative production and output quality Collaboration & Creative Culture Work closely with the Creative Director to establish and uphold agency design standards Participate in creative reviews, concept development, and brainstorming sessions Present creative work directly to clients, articulating the thinking and decisions behind the work Receive and incorporate feedback with professionalism and executing efficiently Help build repeatable creative processes that support agency growth Requirements Required Experience, Skills, and Qualifications Experience & Portfolio 5+ years of professional graphic design experience, preferably in an agency or in-house marketing environment A strong portfolio demonstrating range across brand identity, digital marketing, social media, and print showing both creative thinking and polished execution Software & Tools Expert proficiency in Adobe Creative Suite Photoshop, Illustrator, and InDesign Strong working knowledge of Figma Experience with AI creative tools such as Midjourney, Runway ML, or Adobe Firefly Familiarity with Adobe After Effects or motion design tools is a plus Comfort learning and adopting new tools quickly as workflows evolve Design Skills Strong foundation in typography, layout, color theory, and visual hierarchy Proven experience designing for digital marketing formats including paid social, display advertising, email, and web Demonstrated ability to create engaging social media assets across multiple platforms Branding experience including logo development, brand systems, and guidelines documentation Ability to adapt and resize creative assets across platforms while maintaining design integrity Experience designing within established brand systems as well as building new ones from the ground up Soft Skills & Work Style Able to manage multiple projects simultaneously and meet deadlines in a fast-paced agency environment Strong communicator who can present and articulate creative decisions clearly to clients and internal teams Collaborative team player who works well across departments Detail-oriented with a high standard for craft and quality control Receptive to feedback and able to iterate quickly without losing creative momentum Genuinely curious about emerging technology and what AI means for the future of design Salary Range $70,000 – $90,000, depending on experience and qualifications. Total Compensation Package Complimentary parking Health, dental and vision insurance 401(k) with matching contributions from the Company Life insurance and Accidental Death & Dismemberment (AD&D) coverage Company-provided Short Term Disability insurance Long Term Disability coverage Paid Time Off Holiday pay, including Floating Holiday Flexible work schedules Commitment To Inclusion Rocket55 is an equal opportunity employer and is dedicated to creating an inclusive work environment void of harassment and discrimination. Our goal at Rocket55 is to cultivate a culture where each team member feels appreciated, empowered, and motivated to pursue both personal and collective objectives. This commitment entails ensuring opportunity and accessibility for individuals of all backgrounds, including but not limited to race, ethnicity, age, marital status, gender, sexual orientation, gender identity, gender expression, religion, national origin, disabilities, political affiliation, and socioeconomic status. Note: This job description is intended to provide a general overview of the position and does not encompass all responsibilities and qualifications that may be required. The role may evolve based on the needs of the company. #J-18808-Ljbffr