Senior Media Buyer DTC Supplements & Vitamins (Direct Response | Full Funnel)
Innovative Metrics, Beverly Hills, CA, United States
About Us
We are an early-stage DTC startup in the
supplement and vitamin space , focused on building a high-growth, performance-driven brand. Our goal is to scale aggressively while maintaining strong unit economics and were looking for a media buyer who can help us build and optimize the entire acquisition engine from the ground up. The Role
Were looking for a
Senior Media Buyer / Growth Operator
who specializes in
direct response marketing for DTC supplement brands
and has hands-on experience managing
full-funnel performance . This role goes beyond just running ads you will own the
entire customer acquisition funnel , from ad creative and targeting to landing pages, conversion optimization, and revenue efficiency. You should have a proven track record of
scaling campaigns to $1M+ per month in spend
while maintaining strict
CAC targets . Key Responsibilities
Paid Media Management & Scaling
Plan, launch, and scale campaigns across:
Meta (Facebook/Instagram) Google (Search, YouTube, Display) TikTok and other paid channels
Scale campaigns to
78 figures/month in spend
while maintaining CAC goals Manage budgets, pacing, and forecasting Full Funnel Optimization
Own and optimize the
entire acquisition funnel , including:
Ad ? Landing Page ? Checkout ? Post-purchase flow
Improve
conversion rates, AOV, and LTV Identify and fix drop-offs across the funnel Direct Response & Creative Strategy
Collaborate with or lead creative strategy:
Ad angles, hooks, messaging, and offers UGC, VSLs, advertorials, and native-style creatives
Continuously test and iterate on creatives based on performance data Data & Performance
Monitor and optimize core KPIs:
CAC, ROAS, MER, CTR, CVR, LTV
Build structured testing frameworks (creative, audiences, funnels) Use attribution tools to guide decision-making Growth Strategy
Identify new scaling opportunities (channels, audiences, offers) Work closely with founders to define growth roadmap Help build systems and processes for scalable acquisition Requirements
Proven experience managing
paid media for DTC supplement or vitamin brands Demonstrated success scaling campaigns to
$1M+/month in ad spend Strong ability to maintain or improve
CAC while scaling Deep understanding of
direct response marketing and consumer psychology Experience optimizing
full funnels , not just ads Hands-on experience with:
Advertorial funnels VSL funnels Offer testing (bundles, upsells, subscriptions)
Highly analytical and data-driven Comfortable operating in a
startup environment (fast, scrappy, ownership-heavy) Nice to Have
Experience in subscription-based supplement businesses CRO experience (landing pages, checkout optimization) Experience working closely with creative teams or managing them Knowledge of compliance in the supplement/health space Compensation
Competitive base +
performance-based bonuses tied to CAC and revenue goals Flexible structure (salary, contractor, or performance-heavy comp) Potential for long-term upside with the company Comprehensive healthcare coverage -
Medical, Dental and Vision Paid vacation Paid sick and mental health days Tuition Reimbursemen t - Receive support for continued education with tuition expense reimbursement up to eligible limits Growth & Development
- Unlock professional growth through mentorship, ongoing learning opportunities, tuition reimbursement, and performance-based raises Who You Are
You think in terms of
profit and unit economics , not vanity metrics Youve
scaled aggressively before and know what breaks at scale You understand that
ads + funnel + offer = growth You want to
build something from the ground up , not just manage accounts Powered by JazzHR
We are an early-stage DTC startup in the
supplement and vitamin space , focused on building a high-growth, performance-driven brand. Our goal is to scale aggressively while maintaining strong unit economics and were looking for a media buyer who can help us build and optimize the entire acquisition engine from the ground up. The Role
Were looking for a
Senior Media Buyer / Growth Operator
who specializes in
direct response marketing for DTC supplement brands
and has hands-on experience managing
full-funnel performance . This role goes beyond just running ads you will own the
entire customer acquisition funnel , from ad creative and targeting to landing pages, conversion optimization, and revenue efficiency. You should have a proven track record of
scaling campaigns to $1M+ per month in spend
while maintaining strict
CAC targets . Key Responsibilities
Paid Media Management & Scaling
Plan, launch, and scale campaigns across:
Meta (Facebook/Instagram) Google (Search, YouTube, Display) TikTok and other paid channels
Scale campaigns to
78 figures/month in spend
while maintaining CAC goals Manage budgets, pacing, and forecasting Full Funnel Optimization
Own and optimize the
entire acquisition funnel , including:
Ad ? Landing Page ? Checkout ? Post-purchase flow
Improve
conversion rates, AOV, and LTV Identify and fix drop-offs across the funnel Direct Response & Creative Strategy
Collaborate with or lead creative strategy:
Ad angles, hooks, messaging, and offers UGC, VSLs, advertorials, and native-style creatives
Continuously test and iterate on creatives based on performance data Data & Performance
Monitor and optimize core KPIs:
CAC, ROAS, MER, CTR, CVR, LTV
Build structured testing frameworks (creative, audiences, funnels) Use attribution tools to guide decision-making Growth Strategy
Identify new scaling opportunities (channels, audiences, offers) Work closely with founders to define growth roadmap Help build systems and processes for scalable acquisition Requirements
Proven experience managing
paid media for DTC supplement or vitamin brands Demonstrated success scaling campaigns to
$1M+/month in ad spend Strong ability to maintain or improve
CAC while scaling Deep understanding of
direct response marketing and consumer psychology Experience optimizing
full funnels , not just ads Hands-on experience with:
Advertorial funnels VSL funnels Offer testing (bundles, upsells, subscriptions)
Highly analytical and data-driven Comfortable operating in a
startup environment (fast, scrappy, ownership-heavy) Nice to Have
Experience in subscription-based supplement businesses CRO experience (landing pages, checkout optimization) Experience working closely with creative teams or managing them Knowledge of compliance in the supplement/health space Compensation
Competitive base +
performance-based bonuses tied to CAC and revenue goals Flexible structure (salary, contractor, or performance-heavy comp) Potential for long-term upside with the company Comprehensive healthcare coverage -
Medical, Dental and Vision Paid vacation Paid sick and mental health days Tuition Reimbursemen t - Receive support for continued education with tuition expense reimbursement up to eligible limits Growth & Development
- Unlock professional growth through mentorship, ongoing learning opportunities, tuition reimbursement, and performance-based raises Who You Are
You think in terms of
profit and unit economics , not vanity metrics Youve
scaled aggressively before and know what breaks at scale You understand that
ads + funnel + offer = growth You want to
build something from the ground up , not just manage accounts Powered by JazzHR